Aug 2024 – Apr 2025 · 8 mos · New York City Metropolitan Area · On-site

• Owned all facets of go-to-market strategy including demand generation, product marketing, content, PLG, and outbound marketing.
• Scaled ad campaigns from 6x while maintaining efficient CAC.
• Launched and scaled outbound email, social media, and ad channels. 80% of deals attributable to marketing-led initiatives.
• Led end-to-end product marketing including full rebrand, new website, and asset creation across customer touchpoints.
• Increased ARR from 6x in under a year; marketing attributed to 80% of all signups and revenue.
• Built marketing ops infrastructure from scratch; implemented workflows, dashboards, and KPIs to align marketing and revenue.
• Served as cross-functional lead across product, sales, and engineering to deliver integrated GTM campaigns.
• Launched a podcast, the Labor Pool.

Jul 2024 – Present · 1 yr 10 mos · New York, United States

Jul 2022 – Jun 2024 · 1 yr 11 mos · San Francisco Bay Area · Remote

• Executive leader responsible for building and scaling Landed’s marketing and growth engine from the ground up.
• Owned marketing KPIs including demos attended, pipeline contribution, and revenue attribution
• Launched Fast Casual podcast (130+ episodes in 9 months), driving direct client acquisition.
• Scaled LinkedIn Ads program; maintained extremely efficient cost per attended demo while increasing volume.
• Built and executed conference strategy; drove extremely efficient demo attended across 8+ events/year.
• Created growth experimentation culture - launched 2+ weekly tests across funnel, site, and channels.
• Rolled out ABM and AI-powered outbound email campaigns, directly supporting Sales pipeline.
• Led complete website rebrand in Q4 2023; 6x improvement in lead conversion rate post-launch.
• Designed GTM tech stack: Clay, Apollo, Smartlead, Webflow, and more.
• Hired and managed a high-performing team: 2 marketers + 1 designer.

May 2021 – Jan 2022 · 8 mos · San Francisco Bay Area · Remote

• Led Capchase’s growth org across paid, lifecycle, SEO, and analytics. Reported to CEO and worked closely with Sales.
• Scaled LinkedIn, Google, and Facebook ads from $0 to $150K/month in 5 months.
• Reduced cost per lead from >3x while increasing lead volume.
• Owned two full website rebrands; increased lead conversion by 40% within one month of relaunch
• Built and managed in-house Growth team; launched 5+ cross-functional experiments per week.
• Launched full outbound email program including platform setup, copy, and optimization.
• Developed growth OKRs with CEO and Sales; owned demand gen forecasting and reporting.

Mar 2020 – Apr 2021 · 1 yr 1 mo · San Francisco Bay Area

• The mission of Lambda School is to find untapped or underutilized talent, and train that talent for in-demand careers; making entry to the technology, data science, and product development fields more accessible.

Jan 2019 – Mar 2020 · 1 yr 2 mos · San Francisco Bay Area

• Continuation of LendUp experience. Mission Lane was spun out of LendUp in December 2018.
• The consumer finance company focused on financial health.
• Sept. 16, 2019: Announced debt/equity (series A) round of $500m.
• 1) https://www.prnewswire.com/news-releases/mission-lane-names-new-ceo-raises-half-billion-dollars-in-financing-300917284.html
• 2) https://www.wsj.com/articles/subprime-credit-card-startup-mission-lane-raises-500-million-after-separating-from-lendup-11568635673?mod=searchresults&page=1&pos=1
• Continuation of role from LendUp. Read more about the LendUp/Mission Lane split here: https://prn.to/2swm3mz
• Responsible for the following:
• Creative Strategy (offline and online media)
• Design (consumer) Research
• SEO
• Email Marketing
• Digital Display Advertising
• Paid Social Advertising
• Paid Search (PPC) Advertising
• Affiliate Marketing

Jul 2018 – Jan 2019 · 6 mos · San Francisco Bay Area

• LendUp is a financial technology company that provides loans and credit cards, as well as financial education, access to credit reporting and gamification for responsible lending behavior.
• Responsible for LendUp's credit card marketing initiatives, including:
• Creative Strategy (offline and online media)
• Design (consumer) Research
• SEO
• Email Marketing
• Digital Display Advertising
• Paid Social Advertising
• Paid Search (PPC) Advertising
• Affiliate Marketing

Oct 2016 – Jun 2018 · 1 yr 8 mos · San Francisco Bay Area

• For the past 25 years our commercial impact has come from doubling down on the people side of innovation – the values, behaviors, skills, mindsets and spirit – that make the difference between a smart idea on paper and a living, thriving business.
• www.whatifinnovation.com
• @whatifglobal

May 2016 – Aug 2016 · 3 mos · Killorglin, Co. Kerry, Ireland

• 3 month Contract while waiting for US visa confirmation*
• Tweak works with some of the world’s biggest brands with the launch of Tweak Cloud – helping brands reduce friction in their marketing teams by allowing anyone who needs to, have access to customisation of Adobe® InDesign® documents in a browser.

Sep 2014 – Feb 2016 · 1 yr 5 mos · London Area, United Kingdom

• Clients worked on: Volkswagen, GlaxoSmithKline, Direct Line Group, Cancer Research UK, Sony Electronics, Innocent Smoothies, Lindt and BetVictor.
• MediaCom handles the media planning and buying for some of the world's smartest advertisers.
• Supported by keen consumer insight, analysis and experience, we are part of the largest media buying network in the world.
• With a pedigree in TV, print, outdoor and direct, MediaCom has pioneered return on investment in new media too. So, whether utilising search, social networking or any other digital channel, we provide the same insight and accountability that has come to be expected as part of the MediaCom service.
• The MediaCom network comprises 5,800 people working in 122 offices in 97 countries. We are proud to call some of the world's most successful brands as clients, including P&G, Coca-Cola and the Volkswagen Group.

Jul 2013 – Sep 2014 · 1 yr 2 mos · London Area, United Kingdom

• Clients worked on: Peugeot UK, Oxfam UK & SSE.
• OMD UK is an integrated communications agency delivering media and marketing solutions. We work with some of the UK’s most well-known brands to help them achieve their ambitions. We offer a broad range of media and marketing communications services including media planning and buying, digital marketing, search, data analytics and measurement.
• We work with a diverse group of more than 35 clients and 100 influential and iconic brands, such as PepsiCo (including Walkers, Doritos, Pepsi Max and Quaker), the NSPCC, Channel 4, easyJet, Sony, Boots and McDonald’s. We enjoy strong and long-term partnerships with them, some dating back as far as our inception in the 1980s, and we are proud to be able to help each and every one of our clients to achieve their business goals.

Jun 2012 – Aug 2012 · 2 mos · New York City Metropolitan Area

• GE and Omnicom’s OMD have partnered to create a 10-week incubator bringing together the brightest student entrepreneurs to work in New York City for the Summer of 2012. Now in its second year, the GE | OMD Incubator aims to create a collaborative environment where entrepreneurs can learn, thrive and build great digital products.
• Located in the heart of Manhattan, the GE | OMD Incubator provides a space where accepted applicants will develop their ideas, learn from industry mentors and become entrenched in New York City’s startup scene. In addition, participants will learn and meet with key marketing and advertising executives to help build their companies.
• As part of the program, selected entrepreneurs will receive complimentary work space, mentorship from GE and OMD executives, free access to classes at General Assembly weekly sessions with founders and product/design leads from notable startups, compensation throughout the summer, and most importantly, no equity exchange. At the end of the summer, participants will have the opportunity to pitch to GE and OMD executives for the chance to win $10,000.

Apr 2012 – Jul 2013 · 1 yr 3 mos · New York City Metropolitan Area

• In charge of strategy, vision and decision-making process at RzerV
• Critical focus on sales, lead generation & partnerships
• Finalist at Summer 2012 GE|OMD Incubator program Summer 2012
• Winner of Archipelago.ie Archie Talks #6 event for start-ups May 2012
• Winner of Northern Ireland DANI award for Best New Mobile App September 2012
• Sunday Business Post "Startup-of-the-Day" 3/10/2012

Dec 2011 – May 2012 · 5 mos · The Factory, 35A Barrow St, Dublin 4.

• Startupbootcamp is a mentorship driven program; these mentors drive the startups acceleration over the 3 month program - and often for months or years afterwards. The Startupbootcamp founders team, together with their group of international mentors, can open the door to nearly every investor, customer or partner. The value is the quality of that network. Our mentors work closely with the startups to develop their product, validate their business model, get their first pilot customers and aim to get funding at the end of the program. Startupbootcamp facilitates this mentorship driven model by providing startups with the essential tools needed to have a concrete focus during the 3 month program. What are these essential tools? We provide €15,000 towards living expenses for the team during the program, 6 months co-working space, over €150,000 in sponsored services and the platform to pitch to over 400 investors at Investor Demo Day.

Sep 2011 – May 2012 · 8 mos · The Atrium, Trinity College Dublin, College Green, Dublin 2.

• Keep minutes & manage agenda at meetings
• Organise speaker series events with the most important Irish & International business people
• Organised student Dragon's Den Competition
• Organised student Apprentice Competition
• Organise company presentations on campus

Jun 2011 – Sep 2011 · 3 mos · Lower Bridge St, Killorglin, Co. Kerry

• The visual appeal of advertising and marketing instantly dictates how most of us perceive a business.
• The difference is all about design - and Tweak has changed design forever. Our dream is to empower millions of business owners around the world to tweak wonderful design that's been carefully created to promote their businesses.
• Created with end users in mind, it provides a complete design solution in a web browser. The ground-breaking technology Tweak has developed in order to make this design revolution possible is not only user-friendly, but it's also resolved all of the issues which have previously made beautiful design inaccessible to millions of businesses globally.
• We're new, but we've been around photography, design and publishing for a long time. Our team includes very accomplished designers with a keen eye for typography, copywriters, artworkers, pre-press experts, photographers and illustrators.
• Privately held, Tweak is headquartered in Killorglin, County Kerry on the south west coast of Ireland, with offices in Dublin and New York.

Oct 2010 – Oct 2011 · 1 yr · Dublin

• Everything and anything to help.

May 2010 – Sep 2010 · 4 mos · 21 Herbert Place, Dublin 2, Ireland

• Established in 1989, Barr Pomeroy is a three partner firm specialising in taxation, auditing, corporate restructuring and corporate finance services.
• Our client base includes large domestic groups, owner managed companies and high net worth individuals. The firm's pre-eminence in the field of taxation in particular is widely recognised.
• International Network Group
• Barr Pomeroy is a member firm of IGAL, an Intercontinental Grouping of Accountants and Lawyers. IGAL is a non-exclusive business network of internationally focused law and accounting firms, which currently boasts more than one hundred member firms worldwide.
• The continuing growth experienced by IGAL is a testament to the exceptional level of service provided by member firms and their commitment to success. Our membership of IGAL provides multiple benefits to our clients, including access to international expertise in accounting, tax and legal advice in the major business centres around the world.

Jun 2003 – Sep 2006 · 3 yrs 3 mos · Upper Rock St, Tralee, Co. Kerry, Ireland.

• With almost 30 years of experience in the business Top Part and its staff have a vast depth of knowledge and empathy when it comes to understanding the needs and wants of its many customers. Top part places a lot of emphasis in personally knowing each customer and calling to them on a bi-weekly basis. This has led to a customer base of loyal and long standing customers.
• In addition to selling car parts, Top Part sell and install garage equipment, including lifts, test lanes, oil distribution systems and exhaust extraction systems.
• Top Part has a large team of Sales Representatives who ensure a fast and efficient service every time. A substantial fleet of delivery vehicles provide a prompt delivery service to all clients. Top Part always strives for excellence in customer care.
• From inception to installation Top Part provides a full range of expertise and service to the customer. We provide a design and layout service to ensure the most efficient, practical and profitable use of space. Our installation team fit and thoroughly test all equipment and are always available to provide assistance when required. The Top Part after sales service team is ready 24/7 to service, maintain and repair any equipment with the minimum of down time. Lifts, extraction systems, spray booths to pit lamps – Top Part has got it all!