Alexander Bezrodnii — CEO
I work at the intersection of founder psychology and brand strategy. My focus is helping founders close the gap between their personal conviction and how their company shows up in the world, ensuring their marketing is authentic, sustainable, and ultimately, effective. I've seen too many founder-led companies struggle because they approach marketing backwards. They start with tactics and channels—what I call "Distribution" and "Expression"—while the foundation is completely ignored. This inevitably leads to: - Copying what competitors are doing instead of building from what you know is true. - Messaging that feels generic and could belong to any other company in your space. - Wasted effort on channels that don't work, because the core message is fundamentally misaligned. - A constant, frustrating disconnect between your original vision and how the company actually operates day-to-day. My approach flips the traditional marketing pyramid upside down. We build strategy from the inside out. Founder Psychology (The Foundation): We start here. This is the deepest and most critical layer. My work is to help you excavate your core motivations, mission, vision, values, and identity. This is the only source from which authentic brand strategy can emerge. Strategic Foundations: Once we have that clarity, we build your brand strategy—your ICP, positioning, messaging, and narrative—directly from that authentic core. Expression & Distribution (The Result): With a solid foundation in place, the brand's visual identity, tone of voice, and choice of marketing channels become clear and effective. When the alignment is right, any channel can work. My work is built on a core belief: the most powerful brands (like Apple or Basecamp) are not built on external market analysis. They are built on founder conviction. An unwavering belief in the company's purpose and principles. My process is designed to uncover, articulate, and operationalize that conviction, turning it into your company's primary competitive advantage. I don't operate as a traditional marketing contractor who simply executes a list of tasks. I act as a strategic partner, coach, and sometimes a "doctor" who diagnoses the root cause of misalignment. I facilitate a process of discovery that helps you understand yourself better, which in turn provides the clarity needed to build a company that is a true reflection of your vision. The result is a powerful, authentic brand that attracts both the right customers and the right talent.
Stackforce AI infers this person is a Brand Strategist specializing in B2B SaaS and Marketing.
Location: Lisbon, Lisbon, Portugal
Experience: 1 yr 11 mos
Skills
- Brand Strategy
- Go-to-market Strategy
- Marketing Strategy
- Product Marketing
Career Highlights
- Expert in aligning founder vision with brand strategy
- Proven track record in Go-to-Market success
- Skilled in transforming complex narratives into clear messaging
Work Experience
Alex Brod
Strategy Consultant (1 yr 9 mos)
SupportYourApp
Head of Product Marketing (10 mos)
Marketing Generalist (3 mos)
Vestor.Estate
Director Of Marketing And Development (3 yrs 8 mos)
LiveReacting
Product Marketing Manager (4 mos)
Essentia One
Chief Marketing Officer (4 mos)
Digital Sky
Head Of Marketing (4 mos)
Kobzar Logic
Sales Marketing Manager (11 mos)
Life Under Sail
Chief Executive (1 yr 5 mos)
Education
Higher National Certificate at NIMA, Nederlands Instituut voor Marketing
Internet Journalism at London School of Journalism
Bachelor's degree at Poltava Cooperative Institute
