Mar 2026 – Present · 2 mos · Remote

• 5-Out is an AI-powered forecasting and operations platform helping restaurants reduce food waste, optimize labor costs, and increase profitability through real-time, data-driven decision-making.
• I am:
• Building and leading outbound prospecting strategy targeting independent restaurant operators and multi-unit QSR groups
• Developing LinkedIn outreach strategy with messaging tailored to operator pain points around labor costs, food waste, and margin control
• Managing prospect pipeline and CRM activity to generate qualified demo opportunities for the leadership team
• DM if interested in learning more 💜

Dec 2025 – Present · 5 mos · Oklahoma City, OK · Remote

• If you need someone to help foster a sense of community and connection with thoughtful content on behalf of your brand — I’m your gal.
• Brands I’ve worked with:
• Reevo
• FullEnrich
• Qwilr
• Folk

Nov 2025 – Present · 6 mos · Remote

• At Turnwell Mental Health Network, I focus on expanding access to psychiatric care by establishing partnerships with behavioral he• Generated $500K+ in pipeline across California, Georgia, Texas, and Arizona through targeted outbound to clinical directors, COOs, and CNOs at addiction treatment and behavioral health centers.
• Built full outbound sales infrastructure from zero — including 4-email cold sequence, cold call script with objection handling, and HubSpot-ready prospect lists with color-coded prioritization and decision-maker intelligence across 4 regions.
• Developed and tailored outreach to the specific goals, concerns, and language of clinical operations leadership.

Jun 2024 – Dec 2025 · 1 yr 6 mos · United States · Remote

• Design and own end-to-end GTM strategy for B2B SaaS clients — including ICP development, buyer segmentation, messaging frameworks, and outbound sequencing across email and phone.
• Build and deliver customer onboarding toolkits, sales enablement decks, and CS playbooks for Sales and Customer Success teams, reducing ramp time and improving activation rates.
• Conduct discovery interviews with customers and prospects to surface positioning insights; translate patterns into go-to- market narratives and product marketing assets.

Jun 2024 – Jan 2025 · 7 mos · Remote

• Served as the only sales–marketing hybrid on the “Hourly” product, bridging outbound, messaging,
• and enablement to align Sales, CS, and Marketing around a single story for HR and IT buyers and
• developing the “Hourly” GTM playbook (ICP, Messaging, Gifting via Goody, etc.)
• Generated $250K closed-won ARR and sourced $550K in pipeline through persona-targeted
• campaigns to CHRO, VP HR/Talent, CIO, and CTO leaders at multi-unit QSR operators and enterprise
• franchise systems like Sun Holdings.

Jan 2024 – Present · 2 yrs 4 mos · Oklahoma City, OK · Remote

• I never thought I’d start a clothing brand.
• But in January 2024, I hit a season where I needed something simple and real: a reminder that light still exists, even when life gets heavy.
• That idea turned into notes, sketches, late-night rewrites, and a whole lot of “maybe someday.” I kept coming back to the same truth: hope isn’t just a feeling. Sometimes it needs to be something you can put on.
• That’s how First Light was built - over time, on purpose.
• First Light is a purpose-driven athleisure and streetwear brand with one mission: spreading light through apparel. Every hoodie, tee, and jogger carries a message of resilience for people moving through spiritual, emotional, or personal awakenings. And 10% of every sale goes directly to local recovery and wellness organizations supporting people impacted by addiction and domestic violence.
• This isn’t fashion for fashion’s sake.
• It’s a community where hope is wearable.
• After building it quietly since January 2024, First Light officially launched in December 2025 - starting with the "Choosing You" Line, printed locally in Oklahoma City with Gold Star OKC.
• If you’ve ever needed a reminder to choose light over darkness, I built this for you.

Jan 2024 – Jun 2024 · 5 mos · Remote

• Prospected and qualified enterprise accounts in the hospitality vertical, generating 6–10 qualified meetings per week against a $1.2M annual quota (~95% attainment).
• Executed high-volume outbound sequences across cold email, phone, and LinkedIn; partnered with AEs on multi-threading strategies to engage COOs, HR Directors, and GMs within enterprise accounts.

Oct 2021 – Jul 2022 · 9 mos · San Francisco, California, United States · Hybrid

• Coordinated GTM recruiting across a team of 6, owning interview scheduling, candidate communications, and pipeline accuracy in a high-volume, fast-moving hiring environment.
• Drove a consistent, high-touch candidate experience from first outreach through offer, ensuring zero drop-off at every stage of the funnel.

Apr 2021 – Oct 2021 · 6 mos · San Francisco, California, United States · Remote

• Joined as first SDR hire; built and executed outbound GTM strategy from zero targeting VP Talent, CHROs, and Heads of Recruiting at high-growth companies.
• Developed messaging and outreach cadences tailored to talent executives, positioning TalentWall as a solution for streamlining and scaling recruiting operations.

Aug 2020 – Apr 2021 · 8 mos · San Francisco, California, United States · Remote

• Prospected and booked qualified meetings for Account Executives carrying a $2M+ annual quota; managed full outbound cycle from ICP-based list building through discovery call handoff.
• Executed multi-channel outbound sequences across cold email, phone, and LinkedIn; iterated on messaging based on engagement data to improve meeting conversion.

Sep 2017 – Jul 2020 · 2 yrs 10 mos · Atlanta, Georgia · Hybrid

• As the first Marketing Hire (started as Store Marketing Coordinator at the Ponce store) at gusto!, I grew to lead marketing and field strategy for the rapidly growing fast-casual brand from stores 2-6 now with 12+ locations currently across the Atlanta metro area
• Owned end-to-end campaign execution, brand partnerships, community outreach, and digital marketing — while supporting new store openings, catering growth, and localized GTM activations
• → Increased YOY guest traffic and catering revenue by 20% through targeted campaigns, neighborhood activations, and email marketing
• → Built and scaled ambassador and catering programs that improved regional loyalty by 15% and created a steady pipeline of B2B catering orders
• → Directed all new store opening (NSO) marketing campaigns, coordinating with franchisees and internal teams to achieve record-setting launch week sales
• → Developed and led a 3-season brand partnership with Atlanta United FC, boosting brand awareness and game-day traffic through integrated digital and in-store promotions
• → Partnered with Imagine Media to manage hyper-localized content calendars, influencer partnerships, and paid social ads tailored to zip-code level targeting
• → Created the brand’s first cross-functional field playbook for store-level engagement, event execution, and seasonal promotional strategy
• → Piloted early AI and CRM tools to analyze loyalty data, segment customer audiences, and improve menu promotion targeting
• → Supported executive leadership in GTM strategy, voice-of-customer initiatives, and franchise marketing efforts to expand brand footprint
• This role gave me a front-row seat to how data, local connection, and story-driven marketing can fuel real growth — and it’s where I first realized I wanted to help more hospitality brands do the same