Ankit Raj Bachchan — CEO
Confident. Resilient. Owner. Marketing and branding professional with a decade+ of expertise - championed multiple platforms, formats, and demographics. 🎯 D2C & Beauty Tech: Currently the Brand Head at YesMadam. I oversee how the brand is perceived, both by consumers and in public discourse. I work closely with the Acquisition team, supporting them through creative ad strategies, thumb-stopping content, and brand-first storytelling that converts. From campaign ideation to execution, I drive it all—backed by a team of directors, videographers, designers, scriptwriters, and PR experts to bring bold brand visions to life. 🌱 Fintech for Rural India: Previously served as Creative Director at Jai Kisan—India’s first lending platform for farmers. Focused on brand narratives, last-mile user surveys, educational campaigns, and simplifying digital lending products. 🚀 Web Show Marketing: Former Brand Manager at The Viral Fever (TVF), where I led marketing for iconic shows like Tripling 2, Kota Factory, Gullak, and Panchayat across OTT platforms (Netflix, Prime Video, SontLIV etc.). Also contributed to 50+ branded sketches as a content strategist. 📱 Social Media Handling: Since 2012, I’ve engaged 50M+ audience across genres and platforms. Created multiple revenue-driving IPs riding the cultural wave. 📣 Influencer-Led Campaigns: Executed end-to-end influencer campaigns for renowned brands like Cred, Trell, Logitech, Asian Paints, Mamy Poko Pants, and more with notable likes Ranveer Allahbadia, Amit Random, Shirley Sethia and many more at my time at Radio Mirchi. 🌟 Event & Artist Management: From YouTube FanFest to Social Nation, Mood Indigo to SpringFest, I've seamlessly coordinated promotional activities at top-tier events across the country. 🎥 Direction: Directed the viral social media video series 'Girl In Denial' for TVF, accumulating a whopping 15M views. ✍️ Content Writing: My journey began as a content writer, amassing over 300M pageviews in the initial four years. 💡 Performance Marketing: Commanding an ad spend of over 8Cr on Meta and Google Ads. 🎓 Educator: Passionate about sharing knowledge, I conduct online sessions on 'Cryptocurrency Trading' and 'Content and Copywriting,' along with masterclasses on 'Brand Marketing.' Let's connect and explore synergies!
Stackforce AI infers this person is a Marketing and Branding expert with significant experience in Fintech and Digital Media.
Location: Noida, Uttar Pradesh, India
Experience: 11 yrs 10 mos
Skills
- Growth Strategies
- Customer Acquisition
- Influencer Marketing
- Marketing Campaign Development
- Content Marketing
- Social Media Marketing
Career Highlights
- Over a decade of marketing and branding expertise.
- Launched India's first BNPL app for farmers.
- Executed successful influencer campaigns for top brands.
Work Experience
YesMadam
Brand Head (1 yr 2 mos)
Jai Kisan
Creative Director, Growth (2 yrs)
Mirchi
Senior Manager, Brand Planner (1 yr 4 mos)
The Viral Fever
Brand Manager (1 yr 6 mos)
WittyFeed
Editor-in-Chief (1 yr 1 mo)
Culture Machine Media Pvt. Ltd
Traffic Acquisition Lead and Content Creator (1 yr 6 mos)
bluegape.com
Senior Associate - Creative Content (7 mos)
www.bollygraph.com
Business Owner (3 yrs 9 mos)
Education
Bachelor's degree at Magadh University
