Arjun Singh

Operations Associate

Noida, Uttar Pradesh, India9 yrs 8 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 8 years of experience in digital marketing.
Led a team of 40+ paid search professionals.
Achieved a 28% improvement in campaign efficiency.

Stackforce AI infers this person is a Digital Marketing Specialist with extensive experience in managing paid search campaigns across various industries.

Contact

Skills

Core Skills

Digital MarketingTeam Management

Other Skills

ActingAdvertisingAdwordsBusiness VisasCampaign analysisClient serviceContent ManagementContent MarketingContent WritingDigital StrategyDigital strategiesDirectionDisplay & Video campaignsE-CommerceEvent Management

About

Results-driven Paid Search Manager with over 8 years of experience in managing high-performing teams constitutes USA and Canada markets. Skilled in increasing productivity, maintaining quality standards, and effective communication with management and stakeholders. Proven track record in leading a team of 40+ members to achieve desired results. Experience across traditional & digital brand building as well as customer acquisition for company sizes ranging from inhouse to large MNCs. Diverse background with hands-on client as well as agency-side experience across multiple industries - automotive, entertainment, telco, CPG, tech, mobile apps, consumer electronics, subscription services & e-commerce. Versatile, quick learner with a structured approach towards problem-solving and strong team orientation. Rich experience of working in cross-functional environments, building and leading teams.

Experience

9 yrs 8 mos

Total Experience

1 yr 11 mos

Average Tenure

5 yrs 3 mos

Current Experience

Dentsu

2 roles

Team Manager

Promoted

Apr 2024 – Present · 2 yrs 2 mos

Manage and lead a team of 40 paid search professionals, ensuring alignment with company goals and objectives.
Develop and implement strategies to increase team productivity, resulting in a 28% improvement in campaign efficiency.
Maintain and oversee quality trackers to ensure high standards of campaign performance and compliance.
, PPC
Google Adwords (Google Certified) Search advertising
Setup, Plan and manage Display & Video campaigns across
Drive scale and ROI for display channels (Search, Retargeting, Youtube, Social, UACe etc.)
Using Tools and dashboards for creating and analyzing holistic view of Display and Video Campaigns and analysis best ways for optimization
Working internal teams like CRM, analytics, creatives.
Facebook paid website leads and lead generation campaigns
Reporting, analysing, audit, recommendations, insights.

PPCGoogle AdwordsSearch advertisingDisplay & Video campaignsCampaign analysisLead generation+2

Account Manager

Feb 2021 – Mar 2024 · 3 yrs 1 mo

Southall travel

Digital Marketing Specialist

Nov 2019 – Oct 2020 · 11 mos

Managing Team in Campaign builds and optimisation (keyword optimization, search term reporting, keyword expansion, GDN/Content campaigns, site link optimization, ad copy optimisation, etc.)
Campaign analysis (time targeting, latency analysis, attribution analysis, geo reporting, etc)
RLSA & Remarketing campaign optimisation and analysis.
Quick adoption of using new technologies, ideally with experience in using technologies.

Keyword optimizationCampaign analysisRemarketing campaign optimizationDigital Marketing

Cognizant

Senior Process Executive

Jul 2018 – Nov 2019 · 1 yr 4 mos · Gurgaon, India

Effectively communicate digital strategies and rational for tactical approaches for each campaign
Execute, manage, and optimize online biddable media campaigns and programs for agency clients (e.g. paid search and social, auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations
Develop, grow, and maintain relationships through exceptional client service
Manage the delivery of creatives.

Digital strategiesOnline biddable media campaignsClient serviceDigital Marketing