Ayushi Parikh

Business Development Executive

Gurugram, Haryana, India5 yrs 8 mos experience

Key Highlights

Expert in driving revenue growth through digital strategies.
Proven track record in managing high-stakes client portfolios.
Strong background in market analysis and brand communication.

Stackforce AI infers this person is a Digital Marketing and Business Strategy expert in the B2C sector.

Contact

Skills

Core Skills

Business StrategyDigital MarketingBusiness ProfitabilityMarket AnalysisMarketing StrategyCampaign ManagementBrand CommunicationConsumer BehaviorBusiness Development

Other Skills

Key AccountsBusiness Relationship ManagementProject ManagementRetail Category ManagementKey Performance IndicatorsDemand PlanningProject CoordinationTeam PerformanceMarket IntelligenceMarket SegmentationPositioning (Marketing)OTC MarketsCampaignsProfit & LossRelationship Development

About

Passionate about the intersection of technology, marketing, and business strategy. Currently at Google India, helping brands leverage the power of the web to reach their full potential. 🚀 What I do: Drive revenue growth, optimize digital performance, and manage strategic partnerships. 💡 My Philosophy: Data tells the story, but strategy wins the game. 🤝 Let’s Connect: Always open to discussing digital trends, ad-tech, or the next big thing in the Indian startup ecosystem.

Experience

5 yrs 8 mos

Total Experience

2 yrs

Average Tenure

1 yr 6 mos

Current Experience

Google

Key Account Manager Ad Sales

Nov 2024 – Present · 1 yr 6 mos · Gurugram, Haryana, India · On-site

I specialize in managing high-stakes portfolios and delivering tailored solutions that drive measurable impact. My day-to-day involves more than just "metrics"—it’s about understanding the unique challenges my partners face and leveraging Google’s ecosystem to solve them.
I thrive in fast-paced environments where innovation is the norm and collaboration is the key to success.

Key AccountsBusiness Relationship ManagementProject ManagementBusiness StrategyDigital Marketing

Reliance retail

2 roles

Category Manager

May 2023 – Nov 2024 · 1 yr 6 mos · On-site

Managing Diamond Portfolio for 250+ Reliance Jewels stores across the country.
Demand Planning – Preparation, Execution and Delivery of demand plan PAN India
Drive Product Launch & Assortment Planning. Ensuring Top and Bottom line, taking care of everyday Margins and liquidation of aged inventory

Retail Category ManagementKey Performance IndicatorsDemand PlanningBusiness ProfitabilityMarket Analysis

Manager Promotions Planning

Aug 2022 – May 2023 · 9 mos · On-site

Managing Promotions and Planning for JioMart across the country for multiple channels, including Smart Kiranas, Chemist and GM Stores to drive End to End campaigns (Acquisition, Retention and Engagement)

Project CoordinationKey Performance IndicatorsMarketing StrategyCampaign Management

Keva - fragrances, flavours & aroma ingredients

Assistant Manager - Marketing Consumer Insights and Corporate Branding

Sep 2020 – Aug 2022 · 1 yr 11 mos · Mumbai, Maharashtra, India · On-site

Worked on categories with the business of more than 300 crore: Personal Care and Haircare which played a key role in achieving more than 100% of the yearly target.
Market Intelligence: Analyzed the current state of business in terms of segment analysis, competition actions, benchmarking, and brand performance to identify opportunity areas to grow business and client base.
Brand Communication: Supported clients with GTM strategy and briefed agencies for collaterals, print ads and marketing creatives. Assessed the team for participation in events.
Managed social media platforms to increase visibility and generate leads.
Consumer Understanding: Understanding purchase processes, triggers/barriers in the purchase cycle and product performance.
Client Acquisition & Presentations: Develop high impact pitch presentations to bring the proposition alive. Independently handled client briefs and proposed solutions to enter untapped markets.

Team PerformanceBusiness Relationship ManagementMarket IntelligenceBrand CommunicationConsumer Behavior

Cipla health ltd

Summer Intern - BD and M&A

May 2019 – Jun 2019 · 1 mo · Mumbai, Maharashtra, India

1. Crafting the right marketing mix for topical pain reliever available in the global market and GTM strategy for its launch in India.
2. Compared efficiency of a formulation with existing products and analysed feature benefits of the formulation over NSAIDs for Osteoporosis patients.
3. On-ground Brand Activation for 2 existing products - Point of contact for all the agencies & vendors involved. Managed processes from material delivery to analysing sales data. (Parameters used: demography, material availability, sales force & location). Coordinated on ground activation events. (16 locations for product 1 & 23 locations for Product 2)

Market SegmentationPositioning (Marketing)Business DevelopmentMarketing Strategy