Apr 2025 – Present · 1 yr 2 mos

Jun 2024 – Apr 2025 · 10 mos

• Built a cross-functional CI program, developed competitive positioning and messaging, analyzed and reported on win/loss trends, built competitive landing pages and battle-cards, and enabled sales and customer support teams with competitive deep dives and takeout plays.

Oct 2023 – Jun 2024 · 8 mos

• Launched LogicMonitor's new event intelligence product & GenAI Assistant, Edwin AI

Jan 2023 – Oct 2023 · 9 mos

• Bootstrapped a quarterly Product Launch program after a year-long innovation drought

Oct 2021 – Dec 2022 · 1 yr 2 mos

• Led product marketing on a small Product Led Growth (PLG) team for a new buyer persona and GTM motion

Jun 2020 – Aug 2021 · 1 yr 2 mos

• Defined Market Requirements, strategy, messaging and personas for new product launch and all product solutions for Aparavi, The Data Intelligence & Automation Platform including: Know Your Data, Mergers & Acquisitions, State & Local Government, Automate Compliance & Data Privacy, and Data Services)
• Produced content and thought leadership pieces including webinars, demos, promotional videos, ebooks, whitepapers, solution briefs, blog posts, PR articles, sales cadences, competitive briefs, data sheets, and other marketing or sales enablement collateral for all platform solutions
• Managed marketing vendors and content contributors
• Built partnership onboarding program, defined joint value proposition and marketing plan with C-suite at partner companies, and produced partner webinars, sales decks & solution briefs

Nov 2019 – Apr 2020 · 5 mos · Austin, Texas Metropolitan Area

• Led product marketing efforts for ABM (Account Based Marketing) initiative at AI-based legal technology company for eDiscovery and deposition management solutions
• Spearheaded, researched, and created customer facing messaging and marketing content, including case studies, data sheets, info sheets, sales cadences, talking points, and Quarterly Business Reviews for AI enabled SaaS legal tech start-up with a focus on ediscovery
• Designed and implemented dashboard for sales toolkit
• Created messaging and collateral for marketing, sales enablement, client success and training teams, including Legal Dictionary and SDR Playbook explaining complex concepts in an easily digestible format

Dec 2017 – Dec 2018 · 1 yr · Plano, TX

• Produced IoT & Mobility product marketing and training content to address $60M installed base market opportunity
• Implemented marketing dashboard to measure KPI’s and impact of training, marketing and social media initiatives on sales
• Led cross-functional design thinking, UX, sales and product groups to create online tool for portal to drive new customers
• Drafted co-marketing channel agreement increasing sales of AT&T co-branded B2B products and creating referral ecosystem
• Measured, analyzed, and addressed NPS and sales as core metrics, demonstrating benefits of stewardship and tier status

May 2013 – Apr 2017 · 3 yrs 11 mos · New York City Metropolitan Area

• Executed comprehensive marketing strategy including Google Ads, SEO, CRM and reactivation, resulting in 300% increase in number of new customers while decreasing marketing expenses by $30K annually, increasing revenue by $1.6M
• Launched new dental practice with no customer base and implemented comprehensive marketing and management strategy, including business incorporation, doubling revenue from 1st to 2nd year
• Designed websites and created content for blogs, social media and internal marketing campaigns

Oct 2009 – May 2013 · 3 yrs 7 mos · Boston, Massachusetts

• Advocated for businesses and creative professionals in general litigation, contract, estate planning and intellectual property matters, including two copyright infringement settlements for over $1 million
• Represented one company in small claims and unemployment hearings, resulting in dismissal of 90% of claims
• Managed trademark, design patent and copyright portfolios for over 100 clients, including application, registration and defense
• Crafted case documents for five cases in Federal and ten cases in District Court, contracts, cease and desist letters, legal memoranda and Digital Millennium Copyright Act (DMCA) takedown notices