Sep 2024 – Present · 1 yr 9 mos

Dec 2023 – Jul 2024 · 7 mos · Mumbai, Maharashtra, India

Nov 2023 – Present · 2 yrs 7 mos · San Francisco Bay Area

• GTM Advisory for B2B SaaS Startups:
• GTM Strategy
• Launch with confidence – whether it’s your initial GTM, a product or feature launch, or a a regional GTM, a tailored strategy will align marketing and sales behind common goals, messaging and assets.
• Agency Management
• Need to hire an agency, but not sure who will be the right partner? Or how much to pay? Or how to monitor their performance? Agencies give their best work when proactively managed with agreed KPIs.
• Demand Gen
• Fuel your startup's growth engine with a demand gen strategy that sales loves, not complains about. We can help you explore organic, SEM, paid social, ABM, events and more channels.
• Content Strategy
• You’ve already discovered that B2B tech is one of the toughest niches for creating and distributing great content. The right content can fuel your campaigns, outreach and social media, while supporting SEO and PR.
• Tech Stack
• Currently have a mess of half-adopted tools? Multiple tools that don’t talk to each other? Need to migrate to a more scalable setup? We can help you to optimise your current stack and create a system to evaluate new purchases.
• Marketing Coaching
• Just like a full-time CMO, a fractional CMO serves as a coach to the marketing team (and the founders), elevating their understanding of great marketing and aligning with best practices.

Jan 2021 – Nov 2023 · 2 yrs 10 mos · India / Australia

• Netcore Cloud is a global martech SaaS, headquartered in Mumbai, with presence in USA, Brazil, Singapore, Malaysia, Indonesia, UAE, UK and Nigeria.
• As the global marketing leader i managed growth (website, SEO, SEM), ABM, field marketing, events, PR, social media, design, research and marketing operations teams. Responsible for GTM, strategy, marketing-sales alignment and campaign execution.

Nov 2015 – Jan 2021 · 5 yrs 2 mos · Mumbai Area, India

• I oversee digital strategy, analytics, and digital campaign execution for a wide range of companies, from startups to Fortune 500 names.
• My current focus is the roll out of our award-winning SaaS analytics tool, icogz. We are empowering digital marketing teams and CMO's with actionable insights from their analytics data, allowing real-time optimisation of campaigns, content and websites. Please get in touch if you would like to see a demo.
• We also create custom analytics and predictive models, and can complete large-scale data analysis projects, particularly around marketing data.
• Industry categories include real estate, luxury fashion, hair and beauty, education, BFSI, media, restaurants, and B2B.
• Awards:
• 2019 - Digital Agency of the Year
• 2019 - Best Use of Marketing Analytics (for iCogz)
• 2019 - Top Innovative Martech Leader
• Our scope of work in digital marketing includes social media, performance marketing, analytics, SEO, website CRO, e-commerce, website and app design and development, video and animation production.

Mar 2011 – Oct 2015 · 4 yrs 7 mos · Hyderabad Area, India

• Key Skills: Leadership, Digital Strategy, Digital Marketing and Communications, Business Development
• I was one of the first five employees and played key roles in growing AISFM from a startup to a sustainable, established organisation. We were tasked by our Board and investors with the vision to create India’s first ‘media university’.
• Key Achievements
• As Vice President - Marketing
• Driving the entire visual branding creation, working with multiple design agencies, to roll out a recognisable and relevant visual identity.
• Developing the go-to-market (GTM) plan, incorporating product, marketing, operations and finance.
• Built the digital marketing department and sales teams from ground up, hiring, training and mentoring all team members to form strong internal capability in SEO, SEM, performance marketing, social media, email marketing.
• Brought in 70%+ leads through digital marketing alone, resulting in significant cost savings over traditional educational marketing.
• Used digital analytics and market research data to shape product development.
• Worked with CFO and Board Members to grow the organisation’s Digital IQ.
• Recruited journalists and digital content producers to execute a highly successful content marketing strategy.
• After promotion to President:
• Complete P&L responsibility for the entire organisation, reporting directly to the Board.
• Overseeing infrastructure and operational improvements.
• Drove strategic partnerships across India, US and Australia.
• Today, AISFM offers BFA, MA and MBA degrees in filmmaking, animation, journalism, advertising and media management. Located inside a working film studio, AISFM students enjoy a 22-acre campus filled with professional media production facilities and have internship and placement opportunities at leading media companies both in India and abroad.

Dec 2008 – Mar 2011 · 2 yrs 3 mos · Mumbai Area, India

• Key Skills: Business Development, Client Servicing, Strategy
• SpaceandPeople is a major experiential marketing agency, operating across UK, Europe and HK. They entered India in Dec 08. As the founding head of business development for India, my mandate was to quickly establish a national presence.
• Successfully negotiated for the media rights to manage BTL spaces, at CEO/board level, across India. Outperforming our corporate targets for new business and creating India’s largest network, ever, of managed BTL space.
• My deals allowed my marketing agency to grow from 4 staff in Mumbai to 30 staff across 6 cities within 18 months.
• Advised clients on marketing/retail strategy, keeping them up to date with fresh, international concepts.
• Coordinated over 150 BTL/experiential marketing campaigns, working either directly with brands or with their advertising and event agencies. Industry sectors included auto, media, FMCG, IT, travel and banking.

Aug 2008 – Nov 2008 · 3 mos

• Head of entertainment, marketing and sales with a major Indian real estate / entertainment company, offering multiple theme parks and malls across the Delhi NCR region.
• Responsibilities: Digital marketing, sales, business development, market research

Sep 2005 – Aug 2008 · 2 yrs 11 mos · Mumbai Area, India

• I was recruited from Australia to help open Whistling Woods International, the largest film, television and media institute in Asia. As head of admissions, I was heavily involved in market research and the development of marketing materials. Additionally, as head of affiliations, my role was to pitch our services to potential education partners, in India and overseas, and manage resulting projects.
• Key Skills: Digital Marketing, SEO, Sales, Business Development, Market Research, Content Creation
• Successfully pitched our range of services to education partners around the world, securing multiple, complex, long-term contracts. Many of these were the first time that such agreements had ever been formed with an Indian company.
• Designed and delivered the school’s first market research campaign, followed by a major redesign of online/offline marketing activities and materials. Both enquiries and admission applications significantly increased.
• Designed and produced a 5 day photo shoot of the 150,000 sq ft campus, involving a team of 10 staff and over 50 acting extras.
• Personally restructured 35+ page website for SEO, increasing Google traffic by 40% and creating top 10 keyword rankings.
• Successfully bid for GBP 50,000 in funding from UK government to develop Indian film/TV courses with UK Universities.
• Managed the first-ever Indian study abroad/internship programme for US film students

Apr 2003 – Apr 2005 · 2 yrs