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ChuanFang Li

Business Development Executive

East York, Ontario, Canada1 yr experience

Key Highlights

  • Expert in B2B marketing and growth strategies.
  • Strong background in SaaS and enterprise solutions.
  • Proven track record in stakeholder engagement and partnership management.
Stackforce AI infers this person is a B2B marketing expert with a strong focus on SaaS and enterprise solutions.

Contact

Skills

Core Skills

B2b MarketingGo-to-market PlanningCrm AuditsMarket AnalysisData AnalysisAccountingStakeholder EngagementBusiness Process AnalysisRequirements GatheringInternal AuditingRisk Assessment

Other Skills

customer experience analysismarket researchbusiness developmentproject deliveryfinancial reportingdemand generationpartnership managementsolution documentationoperational efficiencyTraining DevelopmentInstructional DesignOn-site TrainingChange ManagementCustomer OnboardingAccounts Receivable

About

I’m a B2B marketing and growth professional with experience across enterprise technology, solution-oriented environments, and cross-functional business collaboration. My career has been shaped by roles that sit close to both market growth and business execution, which has given me a practical understanding of how organizations communicate value, support commercial objectives, and navigate complex stakeholder environments. My foundation is in B2B marketing, go-to-market support, and enterprise-facing commercial communication. I’ve worked on initiatives that required more than just marketing execution — they required understanding business context, translating solution value, supporting growth priorities, and helping different stakeholders stay aligned. That experience has made me especially interested in roles where marketing connects directly with business outcomes. In addition to marketing, I bring experience related to strategic partnerships, ecosystem collaboration, and stakeholder engagement. I’m comfortable working with cross-functional teams and external stakeholders in structured environments, especially where relationship management, coordination, and long-term commercial thinking matter. This broader exposure gives me a more business-facing perspective than a traditional marketing-only profile. I also have experience and ongoing interest in SaaS, CRM, ERP, and digital transformation-related environments. I’ve been continuing to build my knowledge in customer experience and CRM, including ongoing learning in Dynamics 365 Customer Service. Over time, this has strengthened my interest in roles connected to enterprise solutions, service transformation, and business-facing customer technology. At this stage, I’m focused on opportunities in B2B marketing, product or solutions marketing, partner-related commercial support, and CRM or customer experience-adjacent roles. I’m especially interested in joining a strong team where I can contribute, keep learning, and continue growing in enterprise technology and solution-focused business settings.

Experience

1 yr
Total Experience
1 yr
Average Tenure
--
Current Experience

Freelancer- self employed

Marketing & GTM Consultant

Jan 2026Present · 4 mos · Toronto, ON · Hybrid

  • Delivered project-based support in B2B marketing, go-to-market planning, and customer experience analysis for solution-oriented businesses in SaaS and enterprise software environments.
  • Supported cross-border growth and international market entry initiatives through market research, positioning recommendations, customer-facing messaging, and business development support.
  • Supported projects involving B2B SaaS, CRM, and enterprise solutions by translating business value into clearer market messaging, presentation materials, and growth recommendations.
  • Conducted advisory work on partnership opportunities, target accounts, ecosystem mapping, and stakeholder engagement to support market development and commercial readiness.
B2B marketinggo-to-market planningcustomer experience analysismarket researchbusiness development

George brown polytechnic

Marketing and Consulting

Jan 2025Jan 2026 · 1 yr · Toronto, Ontario, Canada · Remote

  • Led comprehensive CRM and customer experience audits, providing actionable roadmaps and recommendations.
  • Conducted in-depth market and competitive analysis for a national meal-kit brand, delivering data-driven insights.
  • Collaborated with clients and faculty, earning a joint recommendation letter for outstanding project delivery.
CRM auditsmarket analysisproject delivery

Willowest enterprise co. ltd

Business Operations & Finance Coordinator

Jan 2022Aug 2024 · 2 yrs 7 mos · Vancouver, BC · Hybrid

  • Supported day-to-day business operations, documentation, and reporting processes with a strong focus on accuracy, timeliness, and cross-functional coordination.
  • Managed invoicing, verification, and account-related workflows while helping maintain organized financial and operational records.
  • Collaborated with internal teams on billing, reporting, and customer account issues to support smooth business operations and process alignment.
  • Contributed to process improvements that streamlined invoice handling, improved workflow efficiency, and strengthened operational consistency.
data analysisaccountingfinancial reporting

Chinasoft international

Information Technology Consulting Manager

Jan 2010Jul 2014 · 4 yrs 6 mos · Beijing, China · On-site

  • Supported major enterprise consulting engagements involving business process analysis, requirements gathering, solution documentation, and implementation coordination across large-scale projects.
  • Worked directly with clients to document business processes, define functional requirements, and translate business needs into structured solution and configuration specifications.
  • Coordinated cross-functional delivery teams and stakeholder communication to support on-time, on-budget project execution while managing risks, expectations, and implementation priorities.
  • Contributed to solution planning, product design documentation, and junior team enablement, helping maintain delivery quality and strengthen consulting consistency across engagements.
  • Supported pre-sales activities through solution proposals, client workshops, and business-facing presentations, contributing to an estimated US$850K in cumulative sales pipeline growth.
  • Participated in the development of solution materials for a large-scale audit information system initiative, strengthening experience in enterprise consulting within complex, highly structured project environments.
  • Supported consulting work for the National Audit Office’s Golden Audit Project Phase III, helping advance requirements planning and digital audit transformation in a complex public-sector environment.
business process analysisrequirements gatheringsolution documentation

Yonyou network technology

Marketing & Partnerships Lead

Jun 2005Sep 2021 · 16 yrs 3 mos · Beijing, China · On-site

  • Led B2B marketing and growth initiatives for enterprise software and consulting solutions, supporting demand generation, account-based programs, executive events, and integrated campaigns in complex enterprise markets.
  • Managed an annual marketing budget of approximately US$350K across field marketing, digital programs, events, and key-account initiatives, aligning spend with pipeline goals, stakeholder priorities, and commercial outcomes.
  • Drove full-funnel marketing programs in collaboration with 10+ partners across paid and organic social, email nurture, webinars, live/virtual events, and industry communications; helped convert ~20% of SQLs into opportunities with a ~22% win rate.
  • Worked closely with business leaders, consulting teams, and enterprise stakeholders to translate solution value into market-facing messaging, executive materials, and account support strategies for large institution-facing clients.
  • Built and supported strategic partnerships with industry, research, and advisory organizations to strengthen brand visibility, ecosystem collaboration, and business development opportunities in highly structured environments.
  • Led external communications and public-facing initiatives, including media relations, PR materials, and executive visibility programs, to reinforce credibility, stakeholder trust, and market presence.
B2B marketingdemand generationstakeholder engagementpartnership management

Potevio international (me)

Internal Auditor, Chief Auditor

Jul 2002Jun 2005 · 2 yrs 11 mos · Beijing, China · On-site

  • Participate the internal audit function across the Group and its subsidiaries, performing operational and financial audits across trading, manufacturing, real estate, and Sino-foreign joint ventures.
  • Identified control gaps and provided targeted recommendations to improve management practices and operational efficiency.
  • Coordinated audit plans, conducted risk assessments, and liaised with management to implement corrective actions and monitor remediation.
  • Prepared audit reports and presented findings to senior management to support governance and compliance.
internal auditingrisk assessmentoperational efficiency

Education

George Brown Polytechnic

Postgraduate Degree — Strategic Relationship Marketing

Jan 2025Dec 2025

ISS Language and Career College of BC

Diploma — Professional Communication and Marketing

Jun 2023Aug 2024

Beijing University of Chemical Technology

Bachelor's degree — Accounting and Business/Management

Sep 1998Jul 2002

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