Jan 2022 – Aug 2023 · 1 yr 7 mos · Bengaluru, Karnataka, India

• 1. Go-to-Market plan.
• 2. Work closely with our marketing, sales, and product teams to educate, engage and excite strategic accounts.
• 3. Lead account planning activities and execute a multitude of marketing programs - e.g. content marketing, digital marketing, account intelligence gathering, and sales enablement.
• 4. Define and create a framework for an integrated, multi-touch, multi-channel ABM program.
• 5. Focus on the buyer’s journey and deploy the right programmatic and account-specific tactical mix to deliver the right content at the right time.
• 6. Create annual and quarterly marketing plans for a targeted list of accounts that focus on customer acquisition and accelerate existing opportunity close and expansion.
• 7. Lead ongoing account check-ins with the sales team to ensure account goals, key contacts, and account plans remain on track and discuss upcoming account requirements and modifications.
• 8. Ensure programmatic execution of personalized campaigns to targeted accounts, and 1:1 or 1:few account-based marketing tactics to select focus accounts.

Mar 2021 – Dec 2021 · 9 mos

• Inbound marketing strategy
• Account-based marketing
• Organic marketing
• Content management and marketing
• SEO (on-page and off-page)
• LinkedIn marketing

Jan 2020 – Feb 2021 · 1 yr 1 mo

• 1. Propose new and improved inbound marketing campaign ideas.
• 2. Build and manage a rich content/editorial calendar that attracts a qualified audience (including blog posts, whitepapers, e-books, reports, webinars, infographics, etc.)
• 3. Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, social, inbound marketing, email, mail/print campaigns, and events to drive customer acquisition.
• 4. Optimize marketing automation and lead nurturing processes through email, content, and social channels.
• 5. Establish closed-loop analytics with sales to understand how our inbound marketing activity can turn into customers, and convert customers.
• 6. Conducting customer persona, competitor, and product research.
• 7. Create monthly reports containing a robust description of monthly activity, suitable advice and recommendations, and a clear summary of performance against the key performance indicators and metrics.

Jan 2017 – Dec 2019 · 2 yrs 11 mos

• Account Based Marketing:
• 1. ABM : Account Based Marketing : Build a long term brand enhancement plan and pipeline generation by Driving customer connect initiatives with the Top accounts. Running campaigns across these accounts.
• 2. Devise integrated marketing campaigns with the aim of acquiring and retaining customers.
• 3. Manage the implementation, tracking and measurement of marketing campaigns.
• 4. Brief and oversee the work of internal and external agencies, such as designers, animators and printers, who will deliver much of the campaign activity.
• 5. Work with sales to identify gaps in key personas and contact information within strategic accounts;
• develop data and insight strategy to add key personas and contacts within accounts.
• 6. Write, edit and proofread copy for promotional materials within marketing campaigns.
• 7. Identify opportunities to improve marketing effectiveness through better audience segmentation,
• marketing techniques, and processes.
• 8. Deliver regular reports of campaign results, including web analysis and evaluation of KPIs.
• 9. Maintain regular measurement of the ROI of campaigns.
• 10. Ensure accuracy of marketing materials and provide formal sign off if necessary.
• 11. Collect and use data to inform new campaigns and the evaluation of existing campaigns.

May 2016 – Dec 2016 · 7 mos

• Market Research: 4 Consulting Project in the field of Healthcare, Industrial 4.0, Automotive, Heavy Equipment
• 1. Market research on both Engineering and IoT solution across verticals
• 2. Study different industry and look for how IoT can help in particular industry
• 3. Collect data on competitors’ product and tactics, market conditions and consumer demographics
• 4. Researching market, Market potential & identifying high-potential customer, SWOT Analysis, Opportunity Analysis, and Win/Loss Analysis
• 5. Research markets’ opinions, preferences and wants/needs
• 6. Preparation of Business Models for IoT Solutions
• 7. Work with internal departments to present clear reports to clients and management

Jun 2014 – Aug 2014 · 2 mos · Bangalore

• Developed Marketing Plan & Branding Strategy
• Brand development, web site traffic growth, web site UX & UI and advertising revenue
• Business plan & sales strategy development
• Content development
• Advising new businesses on digital platforms
• Industrial analysis and product development
• Comprehensive database management