Daninder Kaur

CEO

Gurgaon, Haryana, India27 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 25 years of marketing expertise.
Specializes in brand storytelling and integrated marketing.
Proven track record with global brands and startups.

Stackforce AI infers this person is a Marketing Strategist with expertise in Brand Development and Integrated Marketing.

Contact

Skills

Core Skills

Integrated MarketingBrand StrategyEvent ManagementBusiness Development

Other Skills

Go-to-Market StrategySales & Marketing LeadershipCorporate BrandingMarketingAdvertisingBusiness StrategyStrategyLead GenerationBrand ManagementBusiness PlanningMarketing CommunicationsMarketing StrategySocial Media MarketingMedia PlanningMarketing Management

About

I’m a marketer who loves turning chaos into clarity. For 25+ years, I’ve been helping brands, founders and organisations figure out what they really want to say and then crafting the strategy and storytelling that makes people listen. I’ve worked with global giants, ambitious startups, government bodies, creative agencies and everyone in between. Whether it’s brand identity, integrated marketing, pitch decks, B2B messaging, films, or full-blown communication strategy, I help teams sharpen their voice and build marketing that actually moves people. My sweet spot? Where strategy meets creativity. Where messy ideas become sharp narratives. Where teams need direction, and founders need clarity. I bring a mix of: ✨ Brand storytelling ✨ Integrated marketing (ATL + BTL + Digital) ✨ Creative direction ✨ GTM & marketing structure building As a Fractional CMO, I would love to partner with organisations who want meaningful, human, story-driven marketing not generic noise. If your brand is stuck, confused, or ready for a refresh, I can help you find your story and tell it well.

Experience

27 yrs 10 mos

Total Experience

4 yrs 8 mos

Average Tenure

14 yrs 9 mos

Current Experience

Orange tree advertising pvt. ltd.

Managing Director

Aug 2011 – Present · 14 yrs 9 mos · Gurugram, Haryana, India · Remote

Orange Tree started as a simple idea: marketing doesn’t need to shout it just needs to speak clearly.
Over the years, we have worked for brands like PepsiCo, Pernod Ricard, CNH, Kohinoor Foods, Den, BILT, and a range of high-growth startups.
My role is a blend of strategy, leadership, and business development, including:
Spotting and shaping business opportunities worth pursuing
Turning ideas into clear, compelling marketing and event proposals
Guiding creative teams with strategic intent, not micromanagement
Leading pitch strategy and storytelling with the team
Owning negotiations and seeing conversations through to closure

Go-to-Market StrategySales & Marketing LeadershipIntegrated MarketingBrand Strategy

Showtime events (india) pvt. ltd.

Associate Vice President

Jul 2009 – Sep 2011 · 2 yrs 2 mos · Delhi, India · On-site

Senior leadership role focused on business growth, pitch strategy, and leadership across large-scale corporate, government, and public events.
Key responsibilities:
Expanding business opportunities with existing clients
Shaping briefs into clear, compelling proposals
Leading event conception and pitch planning
Guiding and mentoring creative teams
Driving negotiations and closing conversations

Go-to-Market StrategySales & Marketing LeadershipBrand StrategyEvent ManagementBusiness Development

C s direkt

Asst. General Manager Marketing

Mar 2008 – Jul 2009 · 1 yr 4 mos · Gurugram, Haryana, India · On-site

Senior role spanning business development, pitch leadership, and team management across corporate and government accounts, in India and select international markets.
Key responsibilities:
Driving new and existing business across corporate and government clients
Leading event and communication concept development
Managing and mentoring a small business development team
Shaping briefs and guiding creative teams with strategic inputs
Planning pitches with project teams
Leading negotiations and closing opportunities

Go-to-Market StrategyBusiness Development

Vestergaard frandsen

Business Development Manager

Jun 2006 – Feb 2008 · 1 yr 8 mos · Delhi, India · On-site

Focused on International business development and partnerships across government bodies, international NGOs, and public health organisations, primarily around disaster management and safe drinking water initiatives (LifeStraw).
Key responsibilities:
Developing relationships with state health departments and disaster management authorities
Building partnerships with international NGOs and UN agencies
Expanding distributor and partner networks across South Asia
Providing market and product inputs based on on-ground realities