Feb 2022 – Jun 2022 · 4 mos

Jul 2019 – Jun 2022 · 2 yrs 11 mos

• To plan & achieve primary & secondary growths for the assigned geography.
• To expand new outlets coverage and developing current ones.
• To identify & execute business development opportunities.
• Responsible for the turnover of the assigned geography.
• To monitor the effective utilization and control of trade budgets.
• To create effective partnership with the trade community.
• To manage and train the team of subordinates Salesman, Promoters, Supervisors & Promoters
• To ensure the range selling through tools like MSS, tracking LPB, etc
• To achieve merchandising excellence in the market
• Effective implementation of company’s systems and process.
• Effective collaboration with all functions for smooth functioning of business.
• Being creative and innovative to achieve business deliverables.

Jun 2018 – Jul 2019 · 1 yr 1 mo · Greater Delhi Area

• To ensure achievement of Primary & Secondary Target values
• To coach manage & evaluate the AWSM performance
• To ensure adequate service level in market & build business in existing and new outlets
• To manage channel partner – Checking Infra, Inventory Management (PDP & CRS Management)
• To execute visibility implementation & merchandising
• To implement GTMs, launch of new consumer promos, trade scheme and new product
• To implement RTM as per the guidelines, ensuring the effectiveness of the same through measures like ULPO, LPB, TLSD, Green calls, Time spent, Sequence of order taking, etc
• To collect & report required market information on competitor activities like promotion (trade & consumer), Off take prices, New launches, Visibility Etc
• To manage and ensure the proper implementation of loyalty programs for the Retailers and Wholesalers
• To ensure the ROI for the channel partner as per the guidelines so as to maintain the mutual interest of both company and channel partner

Oct 2015 – May 2018 · 2 yrs 7 mos · Delhi NCR

May 2013 – Jul 2013 · 2 mos

• To Design BTL Activities & Study Sales Distribution of Gatorade
• To Study Merchandising of Tropicana
• Project Objectives:
• Designed the BTL Activities and study the Sales Distribution of Gatorade in Lucknow city
• Increased the market share for PREMIUM BUSINESS CATEGORY
• Created the potential market for Gatorade like in schools, gyms, medical stores, etc.
• Learned about merchandising and SIS (shop in shop) construct
• Increased the display of the product in shops through proper shop in shop construct
• DESSERTATION PROJECT:
• Project Title: Improving Facility Layout by Minimizing the Congestion Effect: Aryans; Developed the service blue print for restaurant service
• Developed the service blue print for home delivery
• Developed strategies for delivering service quality through people
• Developed strategies for enhancing customer participation
• Created strategies for matching capacity and demand
• Studied Integrated Service Marketing Communications