Jul 2022 – Jan 2023 · 6 mos · Berlin, Germany

• Leading a team across Paid Social, Display, Organic Social Media Amplification, Product Automation and Media Analytics; setting-up yearly roadmap for Digital Media
• Managing relationships with a) Social Media Channels – Tik Tok, Snapchat, Meta, b) Programmatic & Display - DV360, Teads, Ogury, c) Marketing Automation – Smartly; forecasting channel-wise yearly growth plans
• Planning the Digital Media Budget across 25 markets based on GMV; owning the Media Mix Modeling to achieve Market and Category-wise targets
• Onboarding Digital Media Agencies, Global Media Agency and Global Design Agency; defining their framework and KPI’s from the Media Perspective

Oct 2021 – Jun 2022 · 8 mos · Greater Bengaluru Area

• Leading the Demand Generation and Revenue Growth across Private and White Labels
• Launched Livspace Store (Formerly Ukeyo.com), overseeing the complete catalogue and acquisition of Brands
• Optimizing the B2B funnel with cross-selling through Interior Designers via Incentive Programs and B2C funnel through Offline and Online Media; leading to the lowest CAC% among D2C brands
• Owning the User Research, onboarding of UI/UX agency, and Engineering efforts for the Website and App to reduce the drop-rate and increase in cross-selling across the catalogue
• Managing the branding and promotions of Private Labels across owned and paid channels to increase the sales and overall commission rate across the platform
• Identifying the acquisition of possible brands, and valuation of those brands based on their Projections and current Run Rate
• Leading the AOP and P&L planning across all Geographies

Oct 2019 – Oct 2021 · 2 yrs · Bengaluru Area, India

• Leading the Product and Marketing Strategy for Lead Generation and Order Booking
• Managing and allocating 8-digit monthly budget across Geographies and Retail Outlets on the basis of Geography and Outlet-wise Revenue Targets
• Leading a team across Marketing and Product Growth; setting Quarterly OKR’s,15-day sprint plan to increase the team performance and accountability
• Execution of ATL and BTL campaigns across geographies, and optimizing on the basis of Qualified Leads and Meetings
• On-boarding and overseeing the relationship with MS Dhoni (Indian Cricket Team’s Most Successful Captain) as a Brand Ambassador, and creation of content collaterals with the Creative Agency
• Launched Brand Campaign with MS Dhoni on Indian Premier League (6th Biggest League in the World) across TV, OTT, Print, and Digital
• Overseeing City-Wise and Country-wise P&L and Contribution Margins
• Owning Product Roadmap of Customer Acquisition for Lead Assignment Logic, Landing Pages, Lead Qualification, Order Booking, and Product Communication
• Integration of Webengage (Marketing Automation) for customer journeys on SMS, Web push, Emails, On-site Notifications, Whatsapp, Facebook
• Launched the new Brand Identity on the basis of aspirations and expectations of the first-time homebuyers
• Leading User Research, PRD, New Feature Development, UI/UX, and Engineering efforts for the Website to reduce the drop-rate
• Reporting on Channel and Campaign-wise Performance for Leads, Qualified Leads, Meetings and Orders through Channel API (Google, Facebook, etc) and Salesforce API Integration with Metabase (BI Platform)

Mar 2019 – Sep 2019 · 6 mos · India

• Managing all the Marketing Channels including SEO, PR, Social, Display, SEM, Email, Affiliates, Webinars, Content and Outdoors across B2B and B2C
• Leading a team of 8 high performing individuals across Brand Marketing, Digital Marketing, Creative Design, Content and Analytics; creating an agile framework to increase team cohesion and transparency
• Managing the Productization of High Converting Pages such as GST Calculator, HSN Code Finder, GST Number Search
• Implementation of CRM Marketing through Leadsquared for pushing leads faster down the sales funnel through Drip, Emails, Landing Pages
• Implementing Bundled Offers, Discounts, Referral and SME Assistance Program on the basis of Customer Segmentation and Product Usage

Oct 2017 – Jan 2018 · 3 mos · Berlin Area, Germany

• Designed the campaigns into Lead Generation and Lead Conversion for Pre-Kickstarter and Kickstarter Launch Phase
• Shortlisted the Primary Channels (Facebook, YouTube, Search) and Secondary Channel (Display) for Lead Generation and Conversion across the lifecycle of the Project
• Streamlined the best performing Geographies, Audience Sets and Campaigns to maintain the Targeted CPL below € 3.5 for Lead Generation Campaigns during the Pre-Launch Phase
• Executed Marketing Automation by integration of tools like Zapier for seamless transfer of Lead details to Google Docs, Mailchimp, Drip Campaigns & Slack Channels

Jun 2017 – Jan 2019 · 1 yr 7 mos · Bengaluru Area, India

• Formulating the Organic and Paid Strategy across Social, SEM & Referral for Customer Acquistion
• Planning and forecasting across SEM, SEO, Display, Affiliate, and Social Media
• Optimizing Budget and Targeting across all the channels including Google, Bing, Facebook, Twitter, YouTube, Linkedin and Quora
• Implementation of Programmatic Media such as Adroll and Criteo for Retargeting across Native and Display Exchanges
• Creation of Landing Pages through Google Optimize for multi-variate A/B Tests
• Execution of content campaigns across content discovery platforms (Taboola, Outbrain), and third-party content syndication
• Developing SEO-specific content on the basis of keyword research for website and blog
• Running Adwords Scripts for Automation on Bidding Strategies and maintaining account Hygiene
• Reporting on Channel and Campaign-wise Insights through Google Analytics, Tableau, SQL, Salesforce and Social Media Dashboards for Daily, Weekly and Monthly Performance
• Execution of Brand Campaigns across Offline Media including OOH, Radio, Print, OTT’s and TV
• Launching integrated campaigns across Outdoors, Radio, OTT, Print and TV
• Onboarding and Supervising of Creative and Media Buying Agencies for production and implementation of brand collaterals including Videos, Print, Radio, Banners across targeted media

Mar 2016 – Jun 2017 · 1 yr 3 mos · Bengaluru Area, India

• Managing the Content & Campaign Strategy to Generate Leads & Sales for India, US & UK Markets
• Identifying best channels suited for every content asset to increase Traffic & Lead Generation
• Creating and Implementing Performance Funnel for B2B and B2C Market
• Create and Review Content Assets including Articles, Infographics, E-books, Videos, Webinars & Customer Testimonials to be used in Organic and Paid Promotions as well as Sales Enablement
• Built the YouTube Team responsible for the production of Customer Testimonials, Product, Viral & Teaser Videos
• Managing relationships with Influencers to create Ebooks, Articles, and host Webinars
• Partnering with Third-Party Blogs/Websites for Guest Posting/Paid Posting /Media Buying
• Institutionalized the use of Comics, Gifs , Infographics across Social Media

Jun 2015 – May 2017 · 1 yr 11 mos · Bengaluru Area, India

• Founded the first portal on Comic and Fictional Character in India which is the fastest growing market for Comic Industry at 25% compared to global market at 20%
• Managing the complete Editorial Strategy and Content Calendar for release of time sensitive content to generate the highest possible traffic
• Leading a team of Content Writers for the Creation and Curation of Content covering TV Series, Comics, Movies, Books and Events related to Comic-world
• Undertaking the Paid Strategy across Social Media Advertising, SEM & Re-Targeting to increase the reach of the content and creating a set ardent followers
• Analyzing customer engagement through Google Analytics, Facebook Insights, and Buffer Analytics to re-use and extract the maximum out of the content
• Implementing the best SEO practices to get indexed across Google Networks for Targeted Keywords and acquiring Organic Traffic

Dec 2012 – Feb 2016 · 3 yrs 2 mos

• Designed and Executed Go-to- Market Strategy with Geography based Product Placement and Positioning
• Identified customer pain points and Introduced International Toll Free services across 42 countries to increase the customer convenience
• Launched Products catering to both Indian and International Markets which resulted in increase of revenue by 27%
• Developed Acquisition & Retention Funnel based on the customer usage and created segmented products
• Identified 18 Global Markets and Partnered with 52 International Operators for seamless coverage across the world

Nov 2012 – Dec 2013 · 1 yr 1 mo

• Negotiated Event Partnerships in the ROI effective manner by offering barter deal with the existing set inventories such as Hoardings, Prints, Backdrops, and Stage
• Coordinated Brand Activations across Events, Retail Promotions; thereby increasing the visibility of the brand for the targeted set of customers
• Designed and Implemented retailer incentive programs to increase their involvement
• Optimized the warehouse operations and logistics

Jul 2012 – Dec 2012 · 5 mos · Mumbai, India

• Creating Content for all Social Media Channels - Website, Instagram, Twitter, Blog and Facebook
• Budgeting & Targeting customers based on demographics
• Benchmarking customer acquisition for all the campaigns
• Tracking Trends and identifying emerging stories on Social
• Identified and tested new and emerging Social Media Platforms

Oct 2011 – Feb 2016 · 4 yrs 4 mos

• Contributed to the Club Atletico Madrid’s Website and was invited to witness a Match at the Historical Vicente Calderon along-with tour of the Club Museum and meeting the players
• Covered Leeds Music Festival for Bacardi India and influenced the brand through Social Media – Twitter, Instagram & Facebook
• Contributed to Turkish Airways through Social Media Channels and got chosen to cover Football Tournament “Euro-2016 "
• Assisted VCU Athletics in Social Media Marketing for its soccer program in attracting and creating awareness among multi-cultural students
• Contributed to NASCAR Races from an Asian Perspective, and received the privilege of being mentored by NASCAR authorities along-with behind-the-scene tour of NASCAR Race
• Covered Sunburn Music Festival and carried out Event blogging for Kingfisher
• Content Creator to EDMofy Magazine on latest trends and happenings in house music

Apr 2011 – Jun 2011 · 2 mos · Bengaluru Area, India

• Evaluated merchandising of Royal Challengers Bangalore to further strengthen its brand & marketing strategy
• Surveyed consumer perception in sports merchandising to optimize United Spirits operations & performance
• Generated ideas for introducing new products/merchandise for United Spirits & presented them before senior management
• Researched & recommended possible business collaborations for United Spirits that could result in suitable & profitable brand connection