Erick Quintanilla — Digital Marketing Specialist
I’m a Social Creative Strategist at Microsoft focused on one thing: helping technical audiences learn through short-form content and campaigns. Most recently, I built and scaled CREATE, Microsoft’s AI skilling creator program that trains employees to produce LinkedIn-first creator content at scale. We integrated internal tools like LinkedIn Agent and Editorial Agent to help creators plan their day, strengthen their ideas faster, and publish consistently, turning skilling into a repeatable creator system rather than one-off training. In my role, I lead global social strategy and creative execution for Microsoft’s technical skilling ecosystem across developers, IT pros, and executive audiences. I manage a 1.5M-follower social presence, align across cross-functional marketing and product teams, and collaborate with 10–15 creators and agencies to produce 30–40 short-form assets per platform per month, designed to drive engagement and measurable learning outcomes. I also own creative strategy and coverage frameworks for Microsoft’s biggest tentpole moments including Microsoft Ignite, Microsoft Build, and GitHub Universe, enabling high-velocity publishing and delivering 100+ assets per event. Most recently, I owned end-to-end creative direction for Microsoft Ignite, delivering integrated paid + organic storytelling that generated 100M+ impressions + 3.5% engagement and scaled post-event performance creative tied to global business priorities. Across every project, I operate at the intersection of storytelling, skilling, and performance, building systems that scale output without losing authenticity. I’m also pursuing my MBA at Penn State, focused on Strategic Leadership, to deepen my ability to lead teams, shape strategy, and drive impact at scale.
Stackforce AI infers this person is a SaaS marketing strategist with a focus on technical audience engagement.
Location: Austin, Texas, United States
Experience: 6 yrs
Skills
- Integrated Multi-channel Marketing
- Corporate Social Media
- Corporate Education
- Educational Leadership
- Brand Strategy
- Creative Agencies
- Programming
Career Highlights
- Built CREATE, an AI skilling program for Microsoft.
- Managed a 1.5M-follower social presence.
- Delivered 100+ assets for major Microsoft events.
Work Experience
Microsoft
Social Creative Strategist, Technical Skilling & Campaigns (1 yr 5 mos)
Social Learning Manager, Technical Skilling (2 yrs 4 mos)
Technical Account Manager, Developer Success (10 mos)
Citi
Software Developer I, Developer Enablement (1 yr 4 mos)
Blue Cross Blue Shield Association
Developer Enablement Associate (9 mos)
Deloitte
Developer Adoption Associate (2 mos)
Education
Master of Business Administration at Penn State University
(Double) Bachelor’s Degree at The University of Texas at Dallas
