Apr 2024 – Jun 2025 · 1 yr 2 mos · Pune District, Maharashtra, India · On-site

• Market Insights and Strategic Planning – Led in-depth market and customer analysis to shape our Ideal Customer Profile (ICP), refine use cases, craft effective messaging, adjust pricing strategies, and influence the product development roadmap.
• Positioning and Market Penetration – Overhauled brand messaging, market positioning, pricing structures, and sales support assets, which drove an increase in Average Contract Value (ACV) and lowered Customer Acquisition Cost (CAC) during successful market entry initiatives.
• Revenue Acceleration and Customer Loyalty – Delivered 115% revenue growth by launching creative pricing strategies, transforming one-time users into long-term subscribers, and implementing measures to boost customer retention.
• Cross-Departmental Alignment – Effectively brought together cross-functional teams to develop and execute strategic plans, unified messaging, and communication frameworks for large-scale customer transitions.
• ContdSpearheaded end-to-end lead generation campaigns across email, webinars, paid ads, and contentmarketing, resulting in over 1,500 qualified B2B leads within 8 months
• Led a cross-functional team to design and execute 15+ full-funnel digital marketing campaigns using SEO, SEM, LinkedIn Ads, and retargeting strategies, resulting in a steady monthly lead flow for enterprise sales.
• .Managed end-to-end event and webinar marketing operations, including planning, execution, logistics,and ROI tracking for hosted and sponsored events across India and Southeast Asia.
• .Spearheaded brand-building initiatives in APAC and US region, including PR, strategic communications,and local presence amplification in collaboration with the top Stakeholders Created and managed over 100+ pieces of content including blogs, whitepapers, case studies, andemailers to drive thought leadership and boost engagement rates.

Jun 2022 – Mar 2024 · 1 yr 9 mos · Pune District, Maharashtra, India · On-site

• Heading the portfolio of Airtel Secure, and Airtel IQ
• Brand Management: Develop and maintain the company's brand image and messaging
• (internal & external audience), and ensure that all marketing materials are consistent
• with the brand identity, and running Brand Campaigns across social channels
• Market Research and Analysis: Conduct market research to identify customer needs
• and preferences, analyze market trends, and develop insights that enable the formation of a successful and effective marketing strategy
• Marketing Budget Management: Develop and manage the marketing budget, ensuring
• that all marketing activities are cost-effective and aligned with the company's
• financial goals. Have managed budget up till 3 crores
• Generated 12 Crores of Revenues through Performance marketing generating quality
• leads for Airtel Connectivity for B2B
• Led the expansion of the marketing team and optimized core processes across demand generation, product marketing, communications, events, PR, and content — driving measurable growth.
• Tracked and reported product marketing performance across 4 core KPIs using tools like GoogleAnalytics and Hubspot enabling continuous improvement.
• Optimized 5 core user funnels, reducing drop-offs and increasing trial-to-activation success through journey mapping, onboarding content, and A/B tested messaging.
• Developed and published 20+ pieces of high-conversion content including feature one-pagers, blogposts, explainer videos, and customer onboarding guides
• Delivered 6+ product training sessions to internal teams, ensuring alignment across GTM, onboarding,and support touchpoints.
• Partnered with Customer Success to launch a new onboarding experience for 1,500+ users, improvingfeature discovery and early activation rates.
• Collaborated with cross-functional teams (Sales, Product, and Support) on 12+ integrated marketingcampaigns aligned with product updates and user feedback.
• .

Jul 2021 – Jun 2022 · 11 mos · Bengaluru, Karnataka, India

• Design and execution of marketing plans including creating go-to-market and setting short-term and long-term goals.
• Develop innovative, omnichannel marketing campaigns for Optimus BT that drive revenue across the brand’s core products and services.
• Manage day-to-day acquisition and customer marketing campaign activities including working with cross-functional and virtual teams and external agencies to drive execution against objectives, budget, and deadlines.
• Generate top-of-funnel awareness among sales prospects as well as utilize account-based marketing tactics to nurture prospects through to qualified leads.
• Created Value propositions that communicated clearly to Target Audiences
• Worked with the sales team to maximize conversion of leads to opportunities and progression of opportunities to deals, by surfacing timely campaign performance data, ROI, optimization strategies, and recommendations to drive to the desired objectives.
• Kept Cross-functional relationships to get things done in digital media, including SEM, display, social, email, and affiliate channels.
• Knowledge of developing campaign ideas, demand generation tactics and lead conversion principles.
• Did lots of A/B and multivariate testing, user segmentation, and reporting processes.
• Extensive experience creating audience segments and developing marketing campaigns that deliver a targeted message and create affinity with brands.Extensive experience creating audience segments and developing marketing campaigns that deliver a targeted message and create affinity with brands.
• Manage thought leadership as well as product-specific corporate virtual and in-person events, coordinating all logistics, speakers, and content

Aug 2019 – Jun 2021 · 1 yr 10 mos · Ahmedabad, Gujarat, India

• Work with internal teams to develop and implement creative and measurable social
• media programs and campaigns - Build and maintain solid relationships & communities
• on key social platforms such as Facebook, LinkedIn, Twitter, Google+, YouTube, and
• WhatsApp. Develop and execute custom content marketing strategies including content
• curation of relevant articles, images, videos, and infographics, moderate opinions,
• manage crises, perform outreach activities, maintain online reputation in sync
• Manage SEM (Search Engine Marketing) campaigns - logically structure campaigns
• across search, research and implement keywords of all match types, create text & display
• ads, conceptualize landing page design, create content, optimize campaigns in a real-time
• basis & figure out ways to improve ROI, create reports & track leads in CRM
• Involved in content development & design of microsites and offsite & onsite Websites
• Optimization (SEO).
• Channel Marketing – Drive and implement digital and marketing best practices across
• 10+ partners
• Marketing Communication – Develop marketing plans, programs & materials in
• collaboration with product management, sales & design teams
• Manage Email campaigns, including content strategy and development, template
• designs, segment lists based on demographic and behavioral data, and measure results by
• analyzing key metrics including open rates, deliverability, CTR, etc., and optimizing the lead
• nurturing workflows to convert leads, working to minimize list tiredness and unsubscribes,
• conduct A/B tests and derive insights.

Apr 2018 – Jul 2019 · 1 yr 3 mos · Ahmedabad, Gujarat, India

Mar 2015 – Mar 2018 · 3 yrs · Ahmedabad, Gujarat, India · On-site

• Shaped voice of Wide Format Web-to-Print or Print E-Commerce for Printers' Business by
• determining to position, naming, competitive analysis, feature prioritization, go-to-market,
• campaigns, event, internal and external communication
• Developed Actionable, data-driven insights to inform Product and Marketing Strategy to Drive
• adoption in Wide Format W2P in the USA and Europe
• Took Product marketing initiatives with a team of 2 people under me to demonstrate Wideformat Web-to-Print in real-world enterprise scenarios in Printing Industry for Print Brokers, Big
• Printers, Trade Printers, Wholesale Printers and developed performance-focused use case
• studies to deliver value-driven dialogue and showcase products to CXO and CTO
• Helped to grow loyal customers base by creating value through a deep understanding of
• markets, customers and their needs and generated worth 120000 USD of business in 1st year with
• 700 Quality leads and also winning the title for Most Innovative Award in Wide Format at Print 17
• event
• We also worked on different Products to showcase their advantages such as Trade Printer
• Solution, Mailing and Fulfillment, Modules of Wide Format, Commercial Print, Designer
• Marketplace and integration with 4Over, Quickbooks etc.
• Worked across several aspects of B2B marketing Video Marketing, Blogs, Success Stories, Case
• Studies, Testimonials, Help content, White papers, SMM, Email Marketing, Product Presentation,
• demo videos, brochures and running paid ads through Facebook and Linkedin

Aug 2012 – Mar 2015 · 2 yrs 7 mos · Ahmedabad, Gujarat, India · On-site

• Sales and Business development