Ishita Lamba

Business Development Executive

Hyderabad, Telangana, India7 yrs experience

Most Likely To Switch

Key Highlights

Led Chargebee's employer branding to achieve a 4.4x LinkedIn follower growth.
Developed social media strategies driving 80,000+ engagements.
Pursuing post-graduation in Digital Marketing & Communication.

Stackforce AI infers this person is a Marketing and Communications professional specializing in Employer Branding and Social Media strategies.

Contact

Skills

Core Skills

Employer BrandingSocial MediaSocial Media StrategyCorporate BrandingCorporate CommunicationsTalent Branding

Other Skills

Social Media CommunicationsCustomer MarketingGoogle AnalyticsContent CreationSocial Media MarketingCanvaEmail MarketingWritten CommunicationAnalyticsDigital MediaMedia RelationsContent StrategyCopywritingStrategic PlanningAdvertising

About

I’m a communications and marketing professional specializing in internal communications, PR, social media, and employer branding. As the first hire for Flutter Entertainment India’s communications team, I’ve played a key role in building our Hyderabad Global Capability Centre, which has now grown into a thriving team of four driving culture, engagement, and brand visibility. At Flutter, I lead initiatives that connect colleagues to our purpose, amplify our global brand, and strengthen our reputation as a great place to work. My earlier roles at Chargebee and LeadSquared gave me the opportunity to scale employer branding and social media strategies, earning industry recognition and driving measurable business results — from 4x audience growth to media coverage in BBC, ET HR, and Times of India. Passionate about blending creativity with data, I focus on crafting authentic stories that engage employees, attract top talent, and build strong, purpose-driven brands. I’m also pursuing my post-graduation in Digital Marketing & Communication at MICA to further deepen my expertise. 🔹 Focus areas: Internal Communications | Employer Branding | PR & Media | Social Media Strategy | Employee Engagement | Corporate Storytelling

Experience

7 yrs

Total Experience

2 yrs 4 mos

Average Tenure

2 yrs 6 mos

Current Experience

Flutter entertainment india

2 roles

Employer Branding, PR and Internal Communications Partner

Aug 2024 – Present · 1 yr 9 mos · Hyderabad, Telangana, India · Hybrid

Employer Branding Partner

Nov 2023 – Aug 2024 · 9 mos · Hyderabad, Telangana, India · Hybrid

Social Media CommunicationsEmployer BrandingSocial Media

Chargebee

2 roles

Senior Marketing Specialist, Social Media, Employer Branding and Communications

Jan 2023 – Nov 2023 · 10 mos · Remote

➡️ Develop and maintain a social calendar for LinkedIn, X, Twitter and Instagram driving 80,000+ engagements and a 7% engagement rate within a 6-month period.
➡️ Partner with the Ops team to maintain a Google Analytics dashboard and track conversions via Social Media and Chargebee’s website.
➡️ Lead social media efforts for company rebranding, achieving 94,000 impressions and 12,000 engagements.
➡️ Collaborate with the customer success team to develop compelling customer success stories, case studies, and testimonials.
➡️ Work closely with the Product team to enhance the communication of our latest product features, aiming to boost product adoption and user engagement.
➡️ Create social media assets on Figma, Canva, Instagram reels and iMovie.
➡️ Work in close collaboration with EU and India PR agencies for Press Releases and Media coverage globally.
➡️ Boost social content impressions by 18% through a strategic focus on employee advocacy and active collaboration with internal brand champions.
➡️ Increased LinkedIn follower count by 4.4x, Instagram by 2x.
➡️ Champion cross-functional collaboration among Content Marketing, Product Marketing, Events, Engineering, Partnerships team, etc. to ensure alignment with marketing goals.
➡️ Monitor social media trends, audience behaviour, and industry developments to identify opportunities for innovation and growth.
➡️ Stay up-to-date with social media best practices, algorithm changes, and emerging platforms.
➡️ Effectively brief in-house team and external agencies with design briefs and projects, driving efficient collaborations and ensuring marketing goals are withing budget.
➡️ Increased non-employee followers by 38% and 128% ahead of peer competitors in Linkedin page views.
➡️ Leverage Hubspot, Oktopost, and Contentful for Email and Social Media Marketing.

Corporate BrandingCustomer MarketingSocial Media StrategyEmployer Branding

Marketing Specialist, Social Media and Employer Branding

Dec 2020 – Dec 2022 · 2 yrs · Remote

➡️ Awarded the ‘Champion of Change’ and ‘Exceptional Contributor’ awards for being the brain behind the ‘People of Chargebee’ campaign and doubling employee headcount in a span of one year.
➡️ End-to-end campus placements for the Engineering and Technology team. Hired over 50 students from over 10+ universities in India.
➡️ Lead efforts on certifying Chargebee as a Great Place to Work in India and the US.
➡️ Hit 100K LinkedIn follower count from just 40K in ten months.
➡️ Increased job applications by 3.5x.
➡️ The brain behind Glassdoor rating of 4.9 from 3.7 - featured on NASDAQ
➡️ People stories featured in BBC, Times of India, Economic Times, etc.
➡️ Collaborate with cross-functional teams across the org to develop people, product, and customer stories for social media.
➡️ Develop and execute email marketing campaigns, content creation, and performance tracking.
➡️ Highest number of LinkedIn impressions ever on Chargebee’s Linkedin page via Employer Branding efforts. Averaged 56K Impressions, 50% Engagement Rate.
➡️ Collaborate with forums for speaker sessions to represent Chargebee in product and tech forums.
➡️ Lead efforts on Learning and Development sessions for #WomenAtChargebee.
➡️ Face behind the ‘About Us’ page on the website which garnered massive traction. 2x views in a three month period.
➡️ PR and Media coverage in ET HR, BBC, People Matters and Times of India.

Corporate BrandingCanvaEmployer BrandingSocial Media

Leadsquared

Social Media and Talent Branding Specialist

Apr 2019 – Dec 2020 · 1 yr 8 mos · Bengaluru Area, India

➡️ Boost LeadSquared’s Social Media presence on Linkedin, X, Instagram and Facebook.
➡️ Increased followers on LinkedIn by 345%.
➡️ Maintain a steady engagement rate of 12% on social posts with 10,000+ impressions.
➡️ Analyze metrics for actionable insights and deliver quarterly reports to leadership, offering valuable insights on key performance indicators and campaign effectiveness
➡️ Directed the development of a comprehensive digital strategy, resulting in a notable gain in email conversions, higher click-through-rate, and boosted career traffic.
➡️ Considerably increased the offer to join rate of candidates via Marketing efforts.
➡️ Manage website and careers page content.
➡️ Leveraged LeadSquared CRM for Email Marketing.

CanvaWritten CommunicationSocial MediaTalent Branding

The hans india

Content Writer

Apr 2018 – May 2018 · 1 mo · Hyderabad Area, India

At Hans India, my role was to write about issues related to women and was heavily centered around woman empowerment. The articles varied across topics and 20 of them were published in the newspaper. Along with these articles, I also took part in field roles and was heavily engaged in interviewing certain woman who have made a mark in the industry, with their work.