Jul 2023 – Jan 2026 · 2 yrs 6 mos · United States · Remote

• Tarro builds software and services that let independent restaurants ditch the operational work and focus on great food. In this role I strategizing, planning, and executing multi-channel campaigns across SEM, YouTube, display, social media, direct mail and SMS. Adept at leveraging CMS, analytical insights, and market trends to conduct A/B testing on landing pages, copy, and design, driving continuous performance optimization. Proficient in utilizing CRM systems for down-funnel analysis and creating proprietary audience segmentation to enhance remarketing efforts.

Aug 2022 – Apr 2023 · 8 mos · Austin, Texas, United States · Remote

• Workhorse is a performance-driven agency that turns omnichannel media into pipeline for SMB B2B companies. I led a team in optimizing multi-channel paid media campaigns across platforms like Google Ads, Meta Ads, and TikTok. Provided expert advice on campaign strategies, targeting, and optimization direction to maximize ROI. Integrated CRM data for better retargeting and managed reporting, budget, and strategy to ensure effective resource use and data-driven decisions.

Jan 2019 – Aug 2022 · 3 yrs 7 mos · United States · Remote

• As an independent growth marketing consultant I parachuted into 12 startups and SMBs, effectively acting as their fractional growth leader. After standing up full martech stacks (GTM, GA4, Looker Studio) I scaled search, social, programmatic, email, and SMS programs—delivering ROI spike for my client's across B2B, B2C and e-commerce.

Jan 2018 – Aug 2018 · 7 mos · On-site

• Guru Online is one of Hong Kong’s leading digital agencies, prized for keeping global brands culturally relevant across Asia-Pacific. I oversaw paid-social campaigns on Facebook, Instagram, Twitter, LinkedIn, and Snapchat for global companies like: NIVEA, Kiehl’s, Speedo and Kraft Heinz. Consistently outperforming client's KPI targets.

Dec 2016 – Dec 2017 · 1 yr · On-site

• Managed and monitored digital media campaigns to achieve KPI goals, ensuring optimal performance and ROI. Generated comprehensive ad campaign performance reports, delivering actionable insights to clients and internal teams. Provided real-time performance data and made strategic adjustments during launches to maximize campaign effectiveness. Collaborated closely with sales, copywriters, and graphic designers to ensure cohesive and compelling campaign execution.

Mar 2015 – Aug 2016 · 1 yr 5 mos · Hong Kong · On-site

• Discovered and scouted new talent, coordinating casting schedules with model agencies to ensure a diverse and high-quality selection. Managing talent logistics and ensuring smooth operations from casting to final execution. Facilitated talent management by maintaining strong relationships with models and agencies, streamlining communication and collaboration.