Jul 2023 – Dec 2024 · 1 yr 5 mos · Dubai, United Arab Emirates · On-site

• Responsible for Marketing strategies for Web3 and Crypto Currency based clients. Finance, Fin-tech, technology, AI and Crypto Currency space for global audiences
• Involved in community building, content strategy, SEO optimization, PR efforts, events, sponsored advertisements, email marketing campaigns, product launch events and ad-hoc campaigns for start-up Web3 Ecosystems.
• Performed Research and set Key Performance Indicators to target growth, created audience segments to target and studied the customer journey to established content and promotion strategy.
• Responsible for maintaining Brand Reputation of Key Clients and Brands, countering negative press and fostering positive spins on events.
• Monitored communication trends of the industry to identify influencers and channels of distribution to increase client visibility.
• Managed collaborations with influencers and media partners for promotional content. Eg. Forbes, Zawya, Yahoo Finance, Bloomberg Finance.
• Conceptualized toke generation events, participated in industry specific events - Gitex, Future Blockchain Summit, Binance Blockchain Week.
• Contributed to set up and growth of 10+ DeFi platforms to amass a total of 100K + followers on Twitter, Instagram, Telegram and YouTube
• Ensured coverage of client’s brands on the news through earned media and compelling media pitches.
• Partnered with strategic influencers in the space to enhance the presence of client’s brands.

Nov 2021 – Jul 2023 · 1 yr 8 mos · Dubai, United Arab Emirates

• Responsible for all the external communications of Oasis Mall Dubai and Sharjah.
• Organically grew the Social Media audience by 44% in Dubai and 36% in Sharjah. Responsible for the strategy, creation and reporting .
• Conceptualized promotions, activities and campaigns to increase brand awareness, and increase customer base.
• Executed digital and outdoor media advertisement that helped reach over 140% of the target set.
• Tracked and analyzed communication and online campaigns to increase organic reach 4X times.
• Collaborated with brands like - Centrepoint, Homecentre, Emax, Cinepolis, McDonalds, Caribou, Careem Taxi, Flormar, Boots and more.
• Responsible for the strategy, set up, promotion and coverage of events. Radio Roadshows, Vendor Markets, Festive Celebrations, Kids Workshops, Mall Activations, Brand Activations, Interactive Shows.
• Coordinated with brands to advertise mall events and promotions. Responsible for all In-Mall content, posters, hoardings and screens
• Ensured content flow through the digital channels. Google, Website, YouTube , Social Media and Email

Apr 2021 – Oct 2021 · 6 mos · Delhi, India

• Launched a campaign that garnered 1 million Organic views
• Was involved in the scripting, producing and broadcasting of 3 TVCs
• Got a chance to exercise and grow my creative thinking and copywriting skills with fast paced brands through Digital, Print, TV advertisements and Moment marketing on Social Media. Media research, collaborating with the team internally and externally and strategizing media plans and writing for brands were a regular part of the job. Household brands in the Indian Market like PayTM, HDFC, MobiKwik, Edelweiss, Cars24, Junio and Rario were clients I was directly involved with.
• Making Pitch decks, monthly reports and presenting ideas were an important part of the job that sharpened my interpersonal and problem solving skills in a work from home environment.

Aug 2020 – Feb 2021 · 6 mos · Bengaluru, India

• Assisted Account managers as they handled legacy global Indian B2B brands. Airtel Communication, Tata Consulting Services, Bosch India, AIS India are among the clients that I worked with.
• Conscripted ideas, calculated media reports, ran media research and analysis, competitor analysis and messaging segregation. Conscribed notes in the calls between client and agency.
• Practiced my writing skills on presentations and articles to enhance my technical skills in the work space.
• Communicated with the team of other interns and account managers to deliver creative content
• Got a chance to exercise my Creative thinking and interpersonal skill in compiling pitch decks, idea proposals and was even given a chance to run my own presentation.

Apr 2019 – Nov 2019 · 7 mos · Bournemouth, England

• Worked as a cashier for a 24Hr local store In England. Got first hand experience of Client Relationship management in a vastly multicultural setting. Designed and wrote content for the stores flyer advertising and outdoor media.

Dec 2017 – Mar 2018 · 3 mos · Chengdu, China

• As an intern at the PR section of an international school I wrote for the school newsletter, organised activities and promoted welfare activities for students and parents alike. Got first hand experience of conceptualizing promotional events, creating promotional messages and marketing the message to an audience. Various facets of reputation management and
• Learned the listening tools of a PR account executive.
• Executed my first marketing campaign that was widely successful.

Jul 2017 – Dec 2017 · 5 mos · Bangalore, India

• Hired as a contract writer for Virtual Reality videos for a Career Guidance Company. Assisted with shoots, wrote well researched, purposeful scripts and managed schedules. Assisted with the post production editorial process

Apr 2016 – May 2016 · 1 mo · Bangalore, India

• Assisted in pre production, post production of photo and video shoots. Made rough drafts of video scripts and general SOP outline for events. Attended client calls to estimate demand and services