Jan 2024 – Present · 2 yrs 5 mos

Dec 2023 – Dec 2024 · 1 yr · Remote

• Develops and executes integrated demand generation strategies and manages agency partnerships driving growth across existing channels (SEO/SEM, email, social, content, digital) to achieve company revenue goals.
• Partners closely with leaders across Product, Sales, CS, and Product Marketing to align the marketing strategy and strategic sales plays across our core GTM motions.
• Leads internal BDR team across inbound and outbound initiatives including goal setting, training, and enablement.
• Manages Martech programs and Marketing Operations strategy in close partnership with RevOps to optimize processes and systems, including lead management, segmentation, analytics, data cleanliness.
• Regularly communicates demand gen and marketing funnel performance, current initiatives, pipeline forecasts, and course corrections to marketing leadership, C-suite stakeholders, and sales management.

Jun 2023 – Present · 3 yrs · Remote

Jun 2023 – Present · 3 yrs

• RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other. You can consider us your alt work family!

Jun 2023 – Present · 3 yrs

• Welcome to Women in Revenue, a world where every woman has access to a thriving, supportive community of powerful, diverse and daring members. As a non-profit organization, we exist to serve women in revenue generating roles across Marketing, Sales and Customer Success with goals of workplace equity, inclusion and career acceleration.

Jul 2022 – Nov 2023 · 1 yr 4 mos · Remote

• Directed and mentored a global team of high-performing growth marketers across ABM, Integrated campaigns, Partner Marketing, and Field marketing, driving pipeline impact and improving lead-to-opportunity conversion rates.
• Managed campaign budgets and expenditures to achieve overall growth and return on investment targets, in addition to creating reports to forecast and track against quarterly pipeline goals.
• Led the definition, development, and execution of omni-channel Brand, Demand Gen and Demand Capture campaigns through online channels, offline channels, and across our partner network.
• Ensured all campaigns conveyed a cohesive brand and value-focused narrative partnering closely with cross functional teams to achieve revenue goals.
• Partnered with Marketing Ops and RevOps to analyze campaign, channel, and conversion rate performance data regularly to measure the effectiveness of demand generation initiatives, in addition to establishing testing frameworks to scale new channels.
• Key Accomplishments:
• Orchestrated and launched a stage-based, omni-channel, ABM campaign framework increasing engagement and pipeline of our target enterprise and mid-market accounts, including developing KPIs and channel strategies to create conversion-ready accounts to drive revenue growth.
• Achieved $6.2M in sourced and $14.8M influenced pipeline increasing marketing’s NRR contribution by 140% QoQ as a result of the stage-based GTM strategy.
• Increased adoption of 6sense’s Revenue Intelligence platform across global BDR, sales and CS teams by 4X and optimized the predictive model based on historical CW revenue data contributing to $11.9M in sales-led NRR in the first 6 months.

Jun 2021 – Jul 2022 · 1 yr 1 mo

• Launched global ABM/ABX campaigns, from programmatic to 1:1, driving $8.7M in marketing-sourced pipe and influencing $5.4M in revenue in 12 months – included digital campaigns, direct mail, sales plays, bespoke web experiences and content, events, and executive outreach.
• Managed $350k+ in media spend budget QoQ in addition to software and technology budgets that supported ABM efforts.
• Collaborated with sales and customer success teams, customer advocacy, value engineers, product marketing, and sales leadership to grow revenue opportunities across strategic Enterprise and Mid-market accounts.
• Key Accomplishments:
• Built and established a global ABM strategy from the ground up and built out an ABM-focused martech stack to support campaign programs and personalize account-based experiences at scale.
• Implemented Terminus and later 6sense and enabled a globally remote sales team in collaboration with Marketing Ops and Sales Ops – included in-depth training sessions, custom Salesforce dashboards, and sales playbooks tailored to each role.
• Created an account-based reporting framework and implemented an MQA model to run in tandem with an MQL model creating a dual funnel approach
• Optimized the lead management process and co-led the rebuilding of our marketing attribution model

Jan 2020 – Jun 2021 · 1 yr 5 mos

Jan 2021 – Jul 2022 · 1 yr 6 mos

Jul 2020 – Jan 2024 · 3 yrs 6 mos · Austin, Texas, United States

• Peak Community is an invite-only private community of the best marketers and marketing leaders to connect learn and get 1% better each week.

Feb 2017 – Jan 2020 · 2 yrs 11 mos · Austin, Texas Area · On-site

• Directly managed a team of campaign and project managers providing guidance for client marketing campaigns, website design and development projects, and creative strategies.
• Core member of the agency’s leadership team working closely with cross-functional departments including sales, design, web development, analytics, media and strategy teams to ensure timelines, project scopes, and deliverables are met per each client’s brand guidelines and marketing goals.
• Collaborated with client marketing and sales teams to create strategic and integrated B2B marketing programs for enterprise-level companies in technology, SaaS, and healthcare.
• Key Accomplishments:
• Collaborated directly with VP of Business Development to launch a comprehensive ABM program for the agency’s internal lead generation marketing initiatives.
• Developed internal framework for internal processes by creating and managing an internal knowledge base platform to streamline and standardize SOPs to ensure quality and consistency for client deliverables from the internal account team.

Aug 2016 – Dec 2016 · 4 mos · Austin, Texas

• Collaborated directly with VP of Strategic Accounts to launch integrated and personalized 1:1 ABM programs for our pharmaceutical portfolio, including bespoke content and messaging, executive outreach, and events
• Led the project management of campaign programs and deliverables, communications, presentations, and brand strategy workshops with senior leaders and key client stakeholders
• Managed all project deliverables, deadlines, scopes and budget reports and communicated with agency leadership and clients as course corrections were needed.

Jan 2012 – Jan 2016 · 4 yrs · Austin, Texas

• Co-founded and grew start-up marketing firm from ground floor to annual revenues of over $475K in 12 months, as well as increased the agency’s account list by 30% each year with a 96% client retention rate.
• Managed and developed strategic B2B and B2C marketing campaigns and product-focused, sales collateral across a variety of clients, channels and platforms for both lead generation and demand generation efforts.
• Primary liaison between clients, internal cross-functional marketing teams, and external vendors throughout campaign and project lifecycles.
• Developed brand strategies, content and messaging, and marketing deliverables based on client marketing goals and budgets to enhance product positioning and increase brand awareness.

Jan 2010 – Jan 2013 · 3 yrs · Austin, Texas Area

Jan 2010 – Jan 2012 · 2 yrs · Austin, Texas

• Executed B2C and B2B marketing strategies through TV, radio, and print adverts,co-marketing campaigns, digital marketing, messaging and content development, events and sponsorships, and PR opportunities.
• Conducted market research initiatives, identified target audience personas, and analyzed behavior and media consumption habits.
• Analyzed monthly campaign performance and developed ongoing recommendations to optimize campaign performance and increase conversions.
• Managed and placed over $525K in annual advertising budgets for multiple clients and negotiated contracts to ensure optimum ROI and placement.