Feb 2022 – Dec 2023 · 1 yr 10 mos · Remote

Jan 2021 – Nov 2023 · 2 yrs 10 mos · Remote

• Build and drive pipeline generation and deal acceleration strategy for a team of 40 enterprise sellers aligning to revenue generation goals.
• Develop turnkey programs aligning to sales objectives penetrate whitespace, produce pipeline and accelerate opportunities to closure.
• Cultivate a culture of empowerment and engagement across multiple sales teams and cross-functional teams to drive adoption of marketing strategies in alignment with organizational revenue goals.
• Manage a team of internal direct reports alongside external marketing resources including day to day responsibilities, goal setting, performance and career progression while fostering team culture.
• Recognized by Regional VP as integral contributor and driver of sales success for sellers across the organization.

Apr 2018 – Jan 2021 · 2 yrs 9 mos · Remote

• Design and implement scalable creative programs to drive revenue through all stages of the sales cycle for a base of over 500 Enterprise accounts across 40+ account teams.
• Own, drive and consistently exceed regional Marketing Sourced Pipeline (MSP) goal across 5 subregions and 40+ account teams, directly related to revenue targets and pipeline generation.
• Initiate and leverage a consolidated product heatmap to better align on sales and marketing strategies, identify referenceable customers and create target lists for more streamlined division of resources.
• Scale marketing programs and budget from a team of 21 account teams to 40+ account teams while cultivating and driving adoption an account-based focus.
• Position Nutanix to key decision makers in top accounts as a valued partner expanding relationships and improving account teams’ positions to cross-sell and upsell across multiple organizations and teams.

Jan 2017 – Apr 2018 · 1 yr 3 mos · Alpharetta, GA · Remote

• Build and execute impactful Go To Market strategies for newly formed Enterprise segment in a channel driven environment by collaborating with stakeholders and partners, leveraging teamwork, and aligning to clear, measurable goals.
• Set and deliver on goals of account penetration/expansion resulting in revenue by developing comprehensive integrated marketing campaigns from conception to execution and evaluation.
• Develop pipeline by facilitating brand awareness and driving brand consideation for end users and channel partners through cross-functional programs that include layering digital and physical tactics.
• Foster a sense of team cohesion by communicating seamlessly with sales organization and partnering with internal partners to align on activities impacting Enterprise segment in multiple geographies.
• Gain buy in and consensus from executive leadership across sales, marketing and key business units by clearly communicating goals, strategies and tactics while setting expectations and assigning responsibilities.

Jan 2015 – Dec 2016 · 1 yr 11 mos · Atlanta, GA · On-site

• Proactively identify opportunities to create, implement and track programs for premier non-contract wireless carrier bringing the brand to life. Leverage cross-functional teams and agency resources.
• Lead efforts for experiential marketing plans with specific goals and target audiences, gaining buy in from leadership and managing budget efficiently while promoting brand identity.
• Deliver on and exceed goals including doors swings, brand awareness, education and amplifying campaigns by planning and executing events and reviewing best practices, key learnings and ROI metrics.
• Gain insight into effectiveness of initiatives, campaigns, promotions, partner investment, etc by building and managing interactive calendar/dashboard to identify turnkey marketing programs.
• Conduct training for field marketing/sales teams for processes and procedures and perform audits to ensure adoption and compliance to enable and promote brand evolution.
• Collaborate with partner organizations to ensure compliance and efficiencies in cost structure to increase profitability of business, resulting in 0.001% budget favorability on a $41M budget for 2015.
• Drive business efficiencies by creating, managing and documenting processes, methods and procedures.

Apr 2012 – Jan 2015 · 2 yrs 9 mos

• Forged a path in an innovative organization, coordinating with offer management and product teams to shape new and existing offers in a growing, segment based cloud services portfolio.
• Developed and launched a playbook for SMB sellers to position cloud services emphasizing customers’ business needs while driving consideration for a premium product portfolio.
• Planned and executed marketing events for potential cloud customers to drive revenue for the cloud portfolio.
• Designed innovative marketing campaigns to empower AT&T sellers with key differentiators and business uses for the AT&T cloud product portfolio.

Sep 2009 – Apr 2012 · 2 yrs 7 mos

• Managed $10M book of business for base of 40 mid-market customers. Responsible for growth, retention, erosion and margin. Forecasted revenue numbers and analyzed sales results to develop growth strategy and ensure alignment with overall business objectives.
• Managed end to end customer experience including design, sale, contract, provision, billing and servicing of comprehensive, premium communication solutions to fit customers’ growing needs.
• Built and developed relationships with C suite of customer base, resulting in account growth, by solving customer problems and addressing potential needs with our comprehensive suite of services.
• Worked cross-functionally with internal AT&T teams to ensure innovative and seamless customer experience.
• Devised strategies to retain and grow existing base, achieving 115% attainment of target quota year over year by retaining or migrating existing business with profitable business solutions.

Jun 2004 – Sep 2009 · 5 yrs 3 mos

• Designed seamless, integrated communications solutions for small to medium sized businesses, while maintaining high levels of customer service and growing revenue in proactive and reactive environments.
• Earned multiple Diamond Club awards by achieving 250% quota attainment through mastering complex systems and processes and developing relationships and referral opportunities with transactional customers.
• Coached and mentored new hires in college hire program including training and performance review.
• Inspired partnership among cross-functional team of sales support specialists to maximize customer experience and increase customer spend across multiple product portfolios.

Jul 2000 – Aug 2003 · 3 yrs 1 mo

• Sold wireless service, equipment and accessories for multi-carrier store in 7 locations in 3 cities.
• Planned and executed events to promote new products and increase sales.
• Ran radio spots with channel managers.
• Developed and taught techniques for up-selling service plans, handsets and accessories.
• Attended trainings and received sales and knowledge certification for multiple carriers, learning comparative and competitive advantages and how to match the needs of the customer to the best solution.
• Compiled and managed marketing databases for advertising campaigns, follow-up calls, renewals and at-risk customers.