May 2023 – Nov 2025 · 2 yrs 6 mos

• Built and executed the go-to-market strategy for OpenEdge Professional Services from the ground up, developing messaging frameworks, product positioning, and ICP-driven buyer journey content that improved engaged sessions by 117.1% YOY.
• Orchestrated go-to-market campaign and messaging strategy across 20-city global tour, coordinating with sales and field marketing teams to deliver consistent brand messaging while customizing for local markets—bringing 600+ attendees together and converting 45% of leads to MQLs.
• Ran the Application & Data Strategy Advisory Board program, organizing and facilitating quarterly executive meetings with 6 Progress leaders and 13 VP/CTO-level enterprise partners. These sessions surfaced customer insights and competitive intelligence that directly informed our strategic product roadmap priorities and vision.
• Created AI-focused product marketing materials including demo environments, messaging frameworks, and sales enablement content that supported the successful launch of Progress OpenEdge MCP Connector for ABL and Progress Agentic RAG for OpenEdge.
• Partnered with Product Management and Sales teams to gather competitive intelligence and customer feedback, using insights to refine product positioning and inform roadmap priorities—improving win rates through better-targeted messaging.
• Introduced process improvements and cross-team alignment using Agile methods and Asana, streamlining campaign clarity and minimizing duplication of effort.

Jun 2021 – May 2023 · 1 yr 11 mos

• Selected for a newly created role to build the marketing strategy for Professional Services across all Progress product lines—positioning services offerings and developing go-to-market plans that spanned a multi-product portfolio.
• Led a comprehensive Services web redesign that transformed the customer journey, increasing engaged user sessions by 36% and doubling Contact Us form submissions year-over-year—directly fueling qualified opportunity growth.
• Transitioned to specialized OpenEdge Services and Partners strategy following a business unit realignment, developing targeted marketing initiatives to maximize market impact in the OpenEdge ecosystem.

Aug 2019 – Jun 2021 · 1 yr 10 mos

• Led 4 go-to-market product launches using targeted marketing automation and nurture programs, driving 24% YoY growth in sales-qualified leads, 62% increase in email-driven sessions, and 17% boost in overall web traffic.
• Built comprehensive product marketing programs from competitive analysis through sales enablement—creating battlecards, objection handling guides, and technical differentiation messaging that armed sales teams with what they needed to win deals.
• Partnered with cross-functional teams to develop website content strategy, translating customer research and technical requirements into messaging that connected with both technical and business buyers across the decision-making journey.
• Designed ongoing nurture programs leveraging marketing automation to engage prospects throughout the buyer journey, generating measurable pipeline growth and improved conversion rates at each stage of the funnel.

Jun 2017 – Dec 2017 · 6 mos

• I was chosen to participate in a six-month rotational program working with the Citrix Networking Latin American and Caribbean field marketing team.
• While still working in my regular marketing automation role, I learned about field marketing with hands-on work including using Salesforce, executing Synergy Unplugged roadshows, organizing local language webinars, and planning and attending Cisco Live Cancun. With my work on Cisco Live Cancun, we brought in 68% more SFDC leads in 2017 than the previous year.

Jul 2015 – Aug 2019 · 4 yrs 1 mo

• After an internal reorganization, I moved from product marketing into marketing automation. I handled email marketing campaigns for the Americas Corporate and Field Marketing teams, comprising 30 marketing managers, personally managing around 50 email blasts per month.
• In 2017, I lead the ShareFile team to a hybrid demand center model through template creation and program manager training, lowering our SLAs from 7 to 5 days. In 2019, we moved all of Citrix marketing to the hybrid demand center model with tools such as Knak and Integrate.
• Also in 2019, Citrix Marketing Operations moved to Agile. As Agile Solutions Lead, I trained program managers on Citrix's email best practices and trained my teammates on Marketo functionality. As Agile Product Owner, I triaged and assigned email campaigns to my team, as well as vetted and managed upcoming projects from leadership.

Oct 2014 – Jul 2015 · 9 mos

• I took my prospect and customer knowledge gained from 3 years in Citrix ShareFile sales and carried it into product marketing.
• I dove into learning our market's needs by executing win/loss and market research interviews, organizing Customer Days, and by attending national industry events.
• I turned those learnings into actionable strategies for the sales team by creating and socializing buyer personas, positioning documents, and quick-reference guides.
• I also acted as project manager for 3 cross-functional product launches.

Aug 2011 – Sep 2014 · 3 yrs 1 mo

• I joined ShareFile before the Citrix acquisition as a sales development representative.
• In my first 3 months, I made 150 cold calls per day in order to book product demos for my senior sales reps. After reaching over 100% of my goal each month, I was promoted to a closer role.
• In 12 months of closing, I consistently averaged 130% of my monthly quota.
• I was then promoted to Senior Sales Executive for the ShareFile Virtual Data Room product. In 18 months, I increased ShareFile VDR sales by 129%.