Jul 2023 – Feb 2026 · 2 yrs 7 mos · New York, New York, United States

• I led integrated marketing programs that align strategy, creativity, and sales execution across the Banking, Capital Markets, FinTech, and Insurance sectors within Cognizant’s Financial Services organization. My focus was on driving account-based marketing, partner engagement, and client experience initiatives that deliver measurable business development and deepen relationships.
• In the first half of 2025, my programs influenced $350M in pipeline and supported $180M in closed TCV, powered by ABM campaigns generating 10.2K engagements, 2.4K MQLs, and 750 high-intent leads. I also supported $100M+ deal pursuits and RFP narratives that accelerated $1.3B in total contract value.
• Beyond these core initiatives, I led high-impact ABM and field programs including client summits, executive roundtables, technology fairs, and sponsorships, managing strategy, planning, logistics, and execution to drive pipeline acceleration and deepen client relationships. I serve as a marketing SME for sales enablement, developing best-practice frameworks and playbooks now leveraged across the organization.
• I also managed strategic relationships across Cognizant’s partner ecosystem, including AWS, Microsoft, Google Cloud, Salesforce, ServiceNow, Databricks, Oracle, IBM, and emerging AI disruptors such as Writer and Soroco. I spearheaded Cognizant’s first Partner Day, uniting 150+ attendees, 65 executive clients, and 45 partners to showcase ecosystem innovation and co-create joint go-to-market opportunities.
• My portfolio extends to web strategy, content, and product marketing, from directing Cognizant’s .com transformation (driving a 5× increase in traffic) to launching ABM microsites and co-branded content that enhance visibility and accelerate demand. I partner with product and innovation teams to shape positioning and GTM strategies for new offerings, including NeroAI, Cognizant’s most widely implemented solution of 1H 2025.

Aug 2022 – Jun 2023 · 10 mos · Stamford, Connecticut, United States

• Led end-to-end content marketing initiatives that strengthened GTM strategies, fueling platform growth and expansion into new markets.
• Engineered a multi-channel campaign that accelerated late-stage pipeline progression and directly secured a $1.5M opportunity, demonstrating the ability to tie marketing directly to revenue impact.
• Crafted persuasive content that enabled a strategic partnership with Etsy, driving adoption of the Gift Message product and positioning Pitney Bowes as an innovator in eCommerce logistics.
• Acted as a strategic partner to product and sales teams, translating customer insights and competitive benchmarks into actionable growth strategies that shaped offerings and GTM priorities.
• Monitored KPIs across digital and social channels, delivering data-driven optimizations that enhanced engagement, increased traffic, and demonstrated measurable ROI.

May 2022 – Aug 2022 · 3 mos · Stamford, Connecticut, United States

• Conducted market research and competitor analysis that informed thought leadership and strengthened demand generation initiatives.
• Designed and deployed consumer and retailer surveys, turning quantitative insights into targeted GTM and content strategies.
• Built survey methodologies, trackers, and executive-ready visualizations that guided budget allocation, optimized campaigns, and elevated marketing decision-making.
• Conducted market research for upper management on online retailers to provide logistics insights for a unique marketplace business opportunity.

Mar 2021 – May 2022 · 1 yr 2 mos

• Built a relationship-first client model that drove a 90% repeat business rate and generated 100+ positive reviews and referrals, establishing the foundation for my relationship-driven marketing philosophy.
• Directed end-to-end project management for complex, high-visibility campaigns—coordinating cross-functional creative teams to deliver premium media assets with speed and precision.
• Generated $175K in new business revenue within 11 months through direct sales and business development efforts, demonstrating a strong commercial mindset and the ability to drive measurable growth with clients.
• Designed and executed innovative agent acquisition strategies that delivered 300+ independent sales in 2021and sustained 20% month-over-month client growth, sharpening my demand generation expertise.
• Produced immersive digital content experiences—photography, videography, drone media, and interactive floor plans—that elevated property marketing and differentiated clients in competitive markets.

Aug 2020 – Mar 2021 · 7 mos · New York City Metropolitan Area

• Founded and scaled a real estate media startup from concept to profitable exit, applying innovative marketing and sales strategies to drive rapid growth.
• Generated $28K in revenue within 8 months through targeted multi-channel campaigns for real estate firms and agents, establishing a strong client base and market presence.
• Designed and implemented a workflow and project management system that streamlined operations and enabled a small team of three to consistently deliver high-quality, rapid-turnaround digital content.
• Negotiated and executed a profitable $42K earnings-based acquisition by a larger real estate marketing firm, validating the business model and value created.
• As founder, served as the marketer, salesperson, operator, and customer support lead, gaining hands-on experience across the full business lifecycle and building the foundation of professional strengths I bring into B2B marketing today.