Jan 2024 – Jun 2025 · 1 yr 5 mos · Gurugram, Haryana, India · On-site

• Spearheading 360-degree marketing - Brand, Performance, Content
• Initiated Mulitple Cohort & Creative Testings
• Initiated the Content Marketing- YouTube | Instagram
• Handling agencies- Performance, Content, Influencer
• Total P&L Management at CM3 level in Marketing
• Total E-comm Ad Management- Amazon/Flipkart/Shopify
• OOH Marketing Campaigns

Dec 2022 – Jan 2024 · 1 yr 1 mo · Noida, Uttar Pradesh, India · On-site

• Led Brand Marketing for HCAH, Seniority & AL, team of 8 members
• Spearheaded the development and execution of the company's brand
• strategy, resulting in a 30% increase in ATC to Conversion for Seniority
• Designed the yearly PR Plan for HCAH, resulting 20% Hike in WoM
• GTM for new Private Label launches (Diapers & Wheelchair)
• Oversaw the planning and execution of integrated marketing campaigns
• across channels, resulting 22% growth in footfall at TCCs
• Content Strategy for App & Web, increased the organic traffic by 12%
• Tested Influencer Marketing, created the doctors channels.

Nov 2021 – Dec 2022 · 1 yr 1 mo · Gurugram, Haryana, India · On-site

• Drove Brand Marketing Strategy and campaigns; got ROAS of 3.2
• Celebrity Brand Collaboration & Metric Analysis; overall P&L
• Analyzing the Marketing Performance as per DAU & MAU; increased
• the IR by 7.6%
• Reporting for Ad Marketing Cohorts; basis the CTR & IR
• Content Strategy for App & Web; managing the separate D2C brands
• Mylo Care, Mylo Veda
• Influencer Marketing - Content

Sep 2021 – Nov 2021 · 2 mos · Noida, Uttar Pradesh, India · On-site

• Established channels for Brand Communication
• ATL Media and Content Planning
• Curation of Social Media, SEO, ATL & BTL Marketing Team, and Design Team
• Integrated Brand Marketing with Performance Marketing
• Brand Collaboration Strategy
• Content Strategy
• Social Media Strategy
• Email Marketing and Newsletter re-marketing
• Influencer Marketing
• PR Strategy

Jun 2018 – Aug 2021 · 3 yrs 2 mos · Gurugram, Haryana, India · On-site

• Handled the Business, Marketing & Sales Strategy
• End-to-end P&L Management
• Scaled the business profitably
• Planned Performance Marketing, Social Media Content and Strategy
• Branding Strategy (Design and Content) for multiple clients
• Forum & SEO Strategy (Display and Ad copy)
• Lead Generation
• Influencer Marketing Campaigns for multiple brands
• Web Designing Services for multiple clients

May 2017 – Jun 2018 · 1 yr 1 mo · Gurugram, Haryana, India · On-site

• Managed the online media house (www.northeastindia.com). Hired the
• team of 18 including reporters, content writers, graphic designers
• Curated the team of content and reporters, the news and content strategy
• for NE. -Collaborated with the on-ground local reporters and well-known
• names to maximize the reach.
• Made the portal one of the most-read portals in NE within 8 months
• Planned various growth channels to bring revenue to the table
• Developed a Sales Team in Northeast region to drive the cash flow
• Strategic planning for Media house and Political PR. Started from scratch,
• from writing the OpEd articles to editing the content of more than 20
• articles a day of the team.
• Created copy for the ad campaigns, kept a close eye on the campaigns to
• maximize the traffic, analytics on user behavior, and bounce rates

Nov 2015 – Jun 2017 · 1 yr 7 mos · Gurugram, Haryana, India · On-site

• Did end-to-end business management and operations
• Handled the Business revenue to keep it CM3 positive within three
• months of launch
• Handpicked the best of the best members in the team that drove the
• operations very efficiently.
• Handled the Content and Social Media strategies. The basic idea of ‘what
• Social Media can do to a business!' was developed here.
• Building the company from scratch, from 0 B2C shifting assignments to
• over 780 assignments on a monthly average within the span of 13
• months, all bootstrapped.
• Handled the Sales Strategy, created new revenue stream

Jun 2012 – Sep 2015 · 3 yrs 3 mos · Palakkad, Kerala, India · On-site

• Joined this company as a trainee, working under one of the best
• mentors I have ever worked with.
• From being part of the team to becoming a Quality Control Head
• Engineer and later, where I took charge of the team to perform NDT and
• Ultrasonic Testing.