Aug 2019 – Jan 2020 · 5 mos

• My Revenue responsibilities included the following:-
• 1. Brand Solutions across the broadcast network (Entertainment & News) for all languages
• 2. Publishing business
• 3. Social media monetisation

May 2018 – Aug 2019 · 1 yr 3 mos

• 1. Scaled the business from 21 to 70 Million+ Monthly Active Users in 11 months of taking over the responsibility
• 2. Responsible for both AVOD & SVOD side of the business
• 3. ZEE5 continues to be the fastest growing OTT in the country.
• 4. Marketed ZEE5 Originals across Hindi, Tamil, Telugu, Kannada, Bengali, Marathi languages

May 2017 – Apr 2018 · 11 mos

• 1. Leading high performing teams for ZEE5 Globally across full suite of marketing disciplines (Brand, Traditional, Digital, PR, Media, Performance marketing)
• 2. Interim Business Head for Z5 Weyyak (Arabic OTT platform from ZEEL) for MENA market based out of Dubai (https://weyyak.z5.com/)
• 3. SPOC for Google JBP for the group

Apr 2016 – Jan 2017 · 9 mos · Bengaluru Area, India

• 1. Complete responsibility of strategising and executing marketing plans for Mobiles, Television, Accessories and LeMall (internal e-commerce portal) for LeEco in India
• 2. Direct accountability for all marketing functions (Online, Offline, Research, PR, Brand, Media)
• 3. Responsible for driving traffic to 3rd party online platforms like Flipkart, Amazon & LeMall
• 4. Managing a strong marcom team of 87 people

Jan 2016 – Apr 2016 · 3 mos

• Responsible for revenue monetisation through brand partnerships along with the end to end marketing responsibilities for 13 Private Label brands of Myntra

Jan 2015 – Dec 2015 · 11 mos

• 1. Lead high performing teams across full suite of consumer marketing disciplines (Brand, Traditional, Digital, PR, Media, Performance marketing)
• 2. Award winning brand campaign from Anouk (India's first LGBT ad)

Dec 2011 – Jan 2015 · 3 yrs 1 mo · Gurgaon, India

• 1. INSWA lead for Rolling the ‘Marketing Factory’ for increasing Operating Effectiveness across marketing functions
• 2. Conceptualising and implementing category marketing campaigns, both ATL & BTL Creating the ‘Eco-System’ for category development
• 3. Develop portfolio approach to driving growth across the Sparkling business in line with the Vision 2020
• 4. Drive Sustainability agenda with ‘Category Marketing Initiatives’ under the Refresh 2020 project
• 5. Define 3 years Assets portfolio strategy based on Brands, Corporate and Commercial 2020 Vision
• 6. Piloted the First free ‘Content & Connectivity’ initiative at Point of Sale

Apr 2005 – Dec 2011 · 6 yrs 8 mos · Gurgaon, India

• 1. Managing the agency P&L for Team PepsiCo Foods & Yum India, the most Profitable account at Mindshare
• 2. Key lead for strategic planning, communication planning and traditional & digital media procurement
• 3. Develop marketing solutions across all marketing programs, communication channels and regions
• 4. Consistently growing Client Referral Ratings (CRR) for last 7 quarters, only India client in ‘Advocacy’
• or Score of 8+
• 5. PepsiCo Foods the most profitable account for GroupM in terms of VAS revenues
• 6. Received more than 20 awards in single year across Campaign DMA, Asia DMA, Emvies and other national and international forums for work on PepsiCo.
• 7. Received ‘Campaign Asia Pacific Account Person of the Year Award 2011’

Aug 2003 – Jan 2005 · 1 yr 5 mos · Singapore

• Market Research lead for the Healthcare BU across ASEAN, Australsia & India Region working closely with brand teams to conduct extensive quantitative and qualitative studies for existing portfolio and NPD launches.

May 1998 – Jun 2001 · 3 yrs 1 mo · Kolkata, West Bengal, India

• Business development for the food grain industry in Kolkata, turning prospects into customers for SGAPL.