Marine Lucas

Performance Marketing Manager

Paris, France18 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led marketing strategy for LinkedIn in Southern Europe.
Expert in full-funnel digital marketing solutions.
Passionate advocate for sustainability initiatives.

Stackforce AI infers this person is a Marketing Leader in the MarTech industry with a focus on B2B strategies.

Contact

Skills

Core Skills

Marketing StrategyBusiness DevelopmentBrand PartnershipsProject ManagementSocial MediaMarketing Communications

Other Skills

full-funnel strategiesdigital-first strategiessales efficiencycreative activationsstrategic partnershipsmarketing initiativesbrand visibilityengagement strategiescollaboration with advertisersmarketing businessinternational marketingenterprise business growthmarket analysisBtoB social strategycrisis communication

About

As the Head of Marketing for LinkedIn Marketing Solutions in France & Italy & Benelux , I lead the marketing strategy and execution for local markets, supporting the growth and activities of our enterprise business. With over 15 years of experience in marketing and social media, I have developed a strong expertise in co-marketing, lead generation, field marketing, content marketing, digital strategy, influencer marketing, event marketing, public speaking, and business development. I am passionate about helping our customers accomplish more with full funnel solutions and building out their social media strategies. I believe LinkedIn is the best platform for marketers to reach their objectives and connect with their audiences. I am also an associate at Time for the Planet, a movement that creates and finances companies that fight against global warming. In my spare time, I enjoy diving and exploring the underwater world, as a PADI certified advanced open water diver.

Experience

18 yrs 6 mos

Total Experience

4 yrs 8 mos

Average Tenure

12 yrs 7 mos

Current Experience

4 roles

Global Program Lead - Customer Scaled Engagement & Marketing Partnerships

Promoted

Aug 2025 – Present · 9 mos

Lead LinkedIn’s Global Customer Marketing Engine, focusing on full-funnel, digital-first strategies across markets.
Transform engagement signals into actionable insights to enhance sales efficiency and effectiveness.
Drive creative activations to promote product adoption.
Foster strategic partnerships that enhance brand visibility and business development opportunities.

full-funnel strategiesdigital-first strategiessales efficiencycreative activationsstrategic partnershipsMarketing Strategy+1

Head of Marketing Southern Europe & Benelux, LinkedIn Marketing Solutions

Promoted

Jan 2024 – Oct 2025 · 1 yr 9 mos

Lead marketing initiatives for LinkedIn’s Marketing Solutions across France, Italy, and Benelux.
Collaborate with advertisers to identify and engage with professionals effectively.
Develop strategies to enhance brand visibility and drive engagement in the region.

marketing initiativesbrand visibilityengagement strategiescollaboration with advertisersMarketing StrategyBrand Partnerships

Head of Marketing France & Italy, LinkedIn Marketing Solutions

Jul 2023 – Mar 2024 · 8 mos

marketing businessinternational marketingproject managementbusiness developmentMarketing StrategyProject Management

Head of Marketing France, LinkedIn Marketing Solutions

Oct 2013 – Sep 2023 · 9 yrs 11 mos

Leading marketing strategy and execution for French Market (LinkedIn Marketing Solutions)
Supporting Enterprises business growth and activities

marketing strategyenterprise business growthproject managementmarket analysisMarketing StrategyBusiness Development

Bouygues telecom entreprises

2 roles

Senior Social Media & Marketing Manager

Promoted

Jan 2011 – Oct 2013 · 2 yrs 9 mos

Steering of the BtoB social strategic program (strategy & evangelism)
Social Media Manager of the brand (animation)
Proficiency of company social networks (conception & launches)
In charge of crisis communication
Achievement of mobility projects
Steering of 4G 's network (marketing & web)

BtoB social strategycrisis communicationsocial media managementSocial MediaMarketing Communications

Marketing Manager

Mar 2009 – Dec 2010 · 1 yr 9 mos

In charge of dissemination of internal informations & partnerships (e-newsletter, creation of POS' material, web animation, movies, ...)
Sterring of trade facilitation and animation for direct/indirect sales channels
Conception of an online shop & web tools to boost sales for sales force
Organization of internal events (exhibitions, travels, products launching)

internal communicationsevent organizationsales supportMarketing CommunicationsProject Management

Bouygues telecom

Project Manager in Sponsoring & Advertising

Apr 2008 – Mar 2009 · 11 mos · Boulogne-Billancourt Area, France

Managed the conception and adaptation of promotional service campaigns targeting consumers.
Drafted and followed up on advertising and sports partnership contracts to ensure compliance and effectiveness.
Created and monitored marketing products to enhance brand visibility and engagement.