Muskan Gupta

Business Development Executive

India4 yrs 4 mos experience

Key Highlights

Expert in category management and vendor operations.
Proven track record of driving revenue growth.
Strong analytical skills for data-driven decision making.

Stackforce AI infers this person is a skilled E-commerce professional with expertise in category management and marketplace strategy.

Contact

Skills

Core Skills

E-commerce & Marketplace OperationsKey Account ManagementCategory ManagementSales AnalysisMarketplace StrategyVendor ManagementRecruitingTalent ScoutingInternational RelationsCustomer ExperienceResearch And Development (r&d)Data AnalysisPublic RelationsContent Creation

Other Skills

assortment growthDemand ForecastingInventory PlanningPricing StrategyNegotiationSQLAdvertisingVendor onboardingMicrosoft Excelproduct CatalogingDiversity & InclusionNaukriCampus PlacementCold CallingEvent Management

About

Hey there! If you are reading this, you’re probably wondering, “Who’s this person?” Well, let me introduce myself! I’m Muskan, an Account Manager & category specialist with strong experience in category management, vendor operations, and data-driven business growth. I specialize in optimizing ads, planning assortments, and driving performance through strategic cross-functional collaboration. With a degree in Management Studies (Marketing) from the University of Delhi, I bring expertise in marketplace strategy, negotiation, inventory and pricing management, demand forecasting, and supplier relationships. I currently manage end-to-end business operations for Fashion & Apparel , Pet and Wellness categories, focusing on both revenue growth and operational efficiency. What sets me apart? A deep interest in consumer behavior (especially in the beauty & baby segment), a knack for insights-led decision-making, and a passion for building brands that resonate. Open to new opportunities where I can contribute to scaling businesses and building high-impact categories. Feel free to connect or reach out directly.

Experience

4 yrs 4 mos

Total Experience

1 yr 1 mo

Average Tenure

10 mos

Current Experience

Blinkit

Assistant Manager- Category Growth

Jul 2025 – Present · 10 mos · On-site

SELLERHUB - Helping brands grow their business on blinkit!
Leading & Managing growth for the Fashion and Apparel (sling bags, footwear, jewellery travel accessories,socks, make up accessories, innerwear,etc) Wellness (protein, health supplements,sexual wellness etc) and pet categories.

Key Account ManagementE-commerce & Marketplace OperationsVendor Managementassortment growthDemand ForecastingInventory Planning+1

Noon

2 roles

Account Manager

Sep 2024 – Jul 2025 · 10 mos

Accountable for end-to-end P&L ownership, growth strategy, & client success for 40+ key partners in the baby category.
Manage business worth AED 300k+ monthly across Marketplace, Retail, Minutes, and Cross-Border models.
Drove top-line growth through assortment expansion & marketing efforts; improved bottom-line by optimizing costs and maintaining pricing competitiveness.
Achieved 10x increase in assortment & 4x growth in GMV while maintaining <10% out-of-stock rates.
Optimized ad campaigns (PLA & Brand Ads), increasing ROAS & CTR through targeted SKU selection & budget planning.
Spearheaded sales-push initiatives by segmenting SKUs and reallocating marketing budget across hero and non-hero products.
Built and executed assortment plans, launching new SKUs aligned with demand trends and seasonal insights.
Led pricing and margin strategy for Retail— negotiating cost prices and setting competitive selling prices based on market data.
Developed tailored growth strategies for each account to drive sales and category penetration.
Leveraged analytics (Looker) to generate actionable, data-driven performance reports, improving stock visibility and sales forecasting.

Category ManagementNegotiationSQLAdvertisingSales Analysis

Commercial Executive

Aug 2023 – Oct 2024 · 1 yr 2 mos

Vendor onboardingMicrosoft Excelproduct CatalogingMarketplace StrategyVendor Management

Blinkit

Category Intern

Feb 2023 – Apr 2023 · 2 mos · Gurugram, Haryana, India · On-site

Onboarded 4+ vendors, creating and mapping 100+ SKUs across 14 warehouses
Crafted catalogues for 150+ electronic & beauty items, Implemented SEO-optimized product cataloging, improving search visibility.

RecruitingTalent ScoutingDiversity & InclusionNaukri

Ey

Talent Acquisition intern

Aug 2022 – Nov 2022 · 3 mos · Remote

Developed alliances with Enable India, Youth 4 Jobs, etc. for inclusive hiring HR partnerships.
Market Research for diversity initiatives & used Naukri to recruit candidates.

Campus PlacementCold CallingEvent Management

Aiesec

2 roles

International Relations Manager

Jul 2021 – Feb 2022 · 7 mos

Effectively managing and coaching a team of 5
Facilitated international communication between multiple countries specifically Egypt, Sri Lanka, Spain, Russia etc.
Have active connections in 15+ Countries

General Body Member

Feb 2021 – Jul 2021 · 5 mos

FinanceMicrosoft ExcelResearch and Development (R&D)Data Analysis

Iic srcasw

Internship Coordinator

Jul 2021 – Jul 2022 · 1 yr · On-site

International RelationsNegotiationCustomer ExperienceSales

Mark-haven, the marketing society of shaheed rajguru college of applied sciences for women

Associate

Jan 2021 – Sep 2021 · 8 mos

Improved 20% follower growth in 3 months & engagement. Assisted the PR team, secured sponsorships.
Led PR team for a live project with social-entrepreneur women supporting company “Aadhar” for their clothing product Narangi. Contributed to sales increase through sales funnel.

Enactus shaheed rajguru college

Team Member

Dec 2020 – Jan 2022 · 1 yr 1 mo

Researched information and content & analyzed the material contributing to Green Haven (focused on mushroom cultivation) and Sugavya (focused on making products from cow stable)

Public RelationsMarket ResearchContent CreationSocial Media Marketing