Feb 2025 – Present · 1 yr 3 mos · New Zealand

• Driving the 2025 Women in Automotive Accord and sector-wide DEI initiatives.
• Leading industry engagement, campaigns, and education programmes.

Apr 2024 – Present · 2 yrs 1 mo · Auckland, New Zealand

• Governance, strategy and stakeholder leadership for one of NZ’s leading NGOs in sexual violence prevention.
• Partnering with funders, educators, and community to build safer futures.

Apr 2023 – Present · 3 yrs 1 mo

• Own full P&L for AA Home (multi-million dollar business within NZAA group), driving doublr digit YoY revenue growth.
• Led shift from reactive emergency services to proactive, subscription-led model.
• Built national partnerships (Mitre10, HRV, Betta Group) to expand reach and capability.
• Simplified product portfolio to improve margins and scalability.
• Driving integration with AA Insurance to unlock claims-led growth opportunities.

Aug 2022 – Apr 2023 · 8 mos

• Oversaw product strategy and performance for AA’s flagship Membership and Roadservice offerings. Focused on product innovation, member value, and EV transition readiness.
• Key Highlights:
• Launched mobile EV charging and micro-mobility response services to futureproof member value.
• Grew product engagement through member research, targeted campaigns, and value-led innovation.
• Delivered strategic papers to the executive team and presented to the AA Board.
• Supported sustainability initiatives and led go-to-market efforts in new service channels.

Nov 2019 – Jul 2022 · 2 yrs 8 mos

• As Marketing Manager for Response Products, I led brand growth and innovation across AA Home, AA Battery Service, and AA Roadservice.
• Elevated brand awareness for AA Home and AA Battery Service through multi-channel marketing campaigns and strong media presence.
• Spearheaded the launch of Mobile EV Chargers, AA Tyre Service, and Book a Job, expanding service relevance and reach.
• Developed and executed a long-term growth strategy and roadmap across AA Home, AA Roadservice, and AA Battery Service, aligned with overarching business objectives.
• Achieved substantial uplift in awareness and consideration metrics, driving stronger member engagement and sales growth.

Feb 2015 – Jun 2019 · 4 yrs 4 mos · Gurgaon

• As part of VECV’s Marketing Leadership Team, I drove brand growth, product innovation, and market share gains across commercial vehicles.
• Led corporate communications strategy, strengthening VECV’s brand and stakeholder engagement.
• Launched pioneering products, including the company’s inaugural electric bus, ensuring effective market positioning.
• Elevated brand consideration and preference for the Pro Series trucks and buses through targeted campaigns and media strategy.
• Enhanced customer experiences across the lifecycle — from pre-sales engagement to post-service loyalty initiatives.
• Delivered integrated marketing, product positioning, and brand development initiatives that contributed to significant market share growth.

Jul 2007 – Apr 2014 · 6 yrs 9 mos · HO, New Delhi

• As Marketing Manager & Section Head at Hyundai Motor India, I drove brand transformation, market expansion, and high-impact campaigns for one of India’s leading automotive brands.
• Led end-to-end marketing and brand management for key Hyundai models, delivering campaigns that shaped strong brand perception.
• Spearheaded the 2011 brand rejuvenation, launching Hyundai’s new global identity “New Thinking. New Possibilities” across India with a 360° campaign.
• Orchestrated impactful auto shows, activations, and sponsorships, including the ICC Cricket World Cup 2011, reinforcing Hyundai’s leadership presence.
• Developed a resilient rural sales strategy, driving substantial network expansion through 1S channels.
• Partnered with senior leadership to implement counter-strategies during economic downturns, including Corporate schemes and Triple Assurance, protecting sales momentum.
• Built strategic partnerships with SIAM, CII, and industry bodies, strengthening Hyundai’s influence and visibility in the market.

Jun 2006 – Jul 2007 · 1 yr 1 mo · HO, Greater Noida

• As a Management Trainee at Yamaha, I contributed to brand revival through national campaigns, product launches, and customer engagement initiatives.
• Managed national and regional communication campaigns to strengthen brand presence.
• Supported new product development and the launch of multiple bike brands in India.
• Contributed to revival initiatives including Yamaha Safety Riding and the youth engagement programme Yamaha ROXX.
• Helped re-establish Yamaha’s competitiveness in the two-wheeler market through innovative marketing initiatives.