Mar 2024 – Dec 2024 · 9 mos

• Career burnout -> mistakes in work + bone-headed clients -> ADHD diagnosis -> physical injury and ongoing chronic pain treatment

Dec 2023 – Feb 2024 · 2 mos

• Taking care of clients, delivering banger results, and training the team on setting up processes to do the same. also working on internal marketing initiatives for the agency itself.

Nov 2022 – Nov 2023 · 1 yr

• As I sunset my Cactus editing gig, Spear Growth offered me a blog to ghostwrite for their founder Ishaan Shakunt. They loved my collaborative approach; when establishing their full SEO team, they invited me to join. While an intern joined before me, I was their first FT SEO Strategist.
• I was an experienced SEO content writer but I had never done SEO strategy before. When I left 16 months later, I knew a revolutionary approach to organic content strategy that provided results for my clients & helped me use my (neuro)divergent thinking strengths at my job.
• My best client was my first client EngageRocket, an employee engagement and a performance management SaaS that integrates with Microsoft teams.
• Results for EngageRocket:
• > Help build a content brand over the SEO channel
• > Help pivot their SEO strategy to target the US market to launch their AI-based MS Teams extension (within their US GTM motion).
• > 2X organic SEO leads
• > 466%+ jump in targeted ICP traffic from US,
• > 1.6M+ organic SEO views / 37.5K+ traffic / Avg CTR of 2.2% (Dec 2022 - Jan 2024).
• > Agency got a 5* Clutch review & they renewed our contract.
• OVERALL GIST OF WORK:
• > Assisted the GTM efforts of clients in the various B2B/SaaS domain with conversion-focused SEO strategy (Clients included HR and employee analytics tech, Influencer Mgmt tech, Vacation Rentals tech)
• > Research and analyze results on clients' target audience, industry, and competitors to find high-value keywords to capture existing search demand.
• > Create SEO content strategy (keywords, backlinks) aligned with existing client strategy and business goals.
• > Helped get clients' written pieces SEO-ready for a post-publishing analysis process.
• > Helped co-ordinate backlinking efforts for B2B/SaaS clients and project-manage their SEO strategy using patient listening & strategic analysis skills.

May 2022 – Oct 2022 · 5 mos · Pune, Maharashtra, India

• I use my content editing skills to help researchers worldwide to improve the language quality of their research papers. I also used my constructive feedback skills to help new content editors make the best out of their skills.
• Removed all kinds of language errors from high-quality research papers and documents, met 95% deadlines with an average performance rating of 3.6+ (Out of 4)

Apr 2021 – Nov 2021 · 7 mos · Pune, Maharashtra, India

• Converted 100+ episodes of 9 podcasts into blog-length summaries with attention-grabbing headlines and social posts to drive podcast downloads, generating 5K+ streams.
• I played a key role in processing podcasts at a successful UK-based podcast marketing agency and a podcasting platform. I got access to wonderful podcasts and I used my Copywriting skills to create catchy titles and helpful "key takeaways" content from them. I was responsible for creating podcast descriptions, key takeaways points, key takeaway mailers, extracting important quotes, and in some cases, adding timestamps too (but never pure transcription!)

Feb 2021 – Jun 2021 · 4 mos · Pune, Maharashtra, India

• In exchange for Dipanshu's coaching, I used my YouTube Copywriting skills to help him manage and grow his YouTube channel as an extension of the Life Coaching business.

Oct 2020 – Jan 2021 · 3 mos · Pune, Maharashtra, India

• Lots of happy writing memories with good blogs. I exercised my marketing chops and managed to rank a couple of blogs. Unfortunately, this role ended when they decided to hire someone in-house.

Dec 2019 – Mar 2020 · 3 mos · Remote

• I did some of the best, most fulfilling work at ES. This was a short-term assignment where I worked with newbie sports writers and taught them the basics of writing for the web. Writing and teaching combined made this a dream role.

Jun 2019 – Nov 2019 · 5 mos · Pune, Maharashtra, India

• Something I did when I moved back to Pune. This was not my best decision as I was struggling with my mental health and needed a job to survive in the city. Despite my circumstances, I tried to do my best but my best wasn't enough for them. They wanted a writer without identity but they didn't seem to understand how to manage a creative writer. I left after 4 months after every idea I suggested was shot down twice.

Jul 2018 – Dec 2018 · 5 mos

• Prime member of the marketing team, working alongside the CEO to take the product to the next level by implementing innovation in Marketing.
• I wrote product comparison pages and some product resource pages and ranked 8 blogs out of 23 blogs I wrote. Some of the blogs I wrote are still ranking and pulling in massive traffic for EngageBay

Mar 2018 – Jul 2020 · 2 yrs 4 mos

• I helped EngageBay create a brand with snackable blog post and guest post content. Each post was made to be readable for machines and humans.
• This was my longest and most fruitful content writing engagement. It ended after I outgrew the role and the prcing they wanted to pay me.

Jan 2014 – Nov 2015 · 1 yr 10 mos · Pune Area, India

• I was not enjoying my job as a Technical Trainer (who was later thrown into mobile app development and testing). My mother was not feeling well and I was ready to quit Infy without a plan for what would come next.
• That's when I decided to check for internal job postings (IJPs) within Infosys and found something where I could use my writing strengths.
• In this role, my responsibilities included:
• > Wrote and reframed proposal assets that were created by pre-sales teams and bid managers of $20Mn+ proposals
• > Enhance the user experience by molding the proposal artifacts through content restructuring, text reduction, enhancing visualization of existing graphics, and ideating for new graphics.
• > Ensuring uniform overall formatting
• > Creating executive summaries of large proposals from scratch through the use of the Shipley framework

Feb 2012 – Dec 2013 · 1 yr 10 mos · Pune

• Before I was a marketing writer, I was a technical trainer.
• This was my first stint in teaching. I honestly only took this job to be close to my family (them being in Mumbai, me being in Pune) after it became clear in my Infosys Mysore training that we could be thrown literally anywhere in the country. I come from a teachers' family, I loved teaching and I still do! But looking back, I should have started in a marketing role.
• As a Java, JavaScript, and HTML5 trainer, here's what I did:
• Designing applications and facilitating training sessions on various Java technologies in general and web-related JavaScript frameworks in particular
• My skill sets include: JSP, Servlets, JSF 2.0, and Core Java (Including Multi-threading, Concurrency API, Annotations, Generics, and Collections)
• On the web development front, I have worked on HTML 5.0, JavaScript, Backbone.js, ExtJS, and jQuery
• I love to explore the real world and come up with solutions with simple UI. My interests include designing systems that are easy to use and deliver high throughput :)

Aug 2011 – Nov 2011 · 3 mos · Mumbai, Maharashtra, India

• This was my first full-time job in writing.
• I combined technical skills and writing skills to develop training material on Office 2010 (the hot new Office in the market) and Computer Basics for Aptech.
• I loved this job partly because I loved to teach.
• This was in the time of in-person office when a long-distance work commute was expected.
• Alas office politics got me kicked out coz I was handling the client comments better than my manager.

Jan 2010 – Mar 2010 · 2 mos · Mumbai, Maharashtra, India

• This is where it all started.
• My first cheque for writing words that came naturally to me.
• My first time writing for money.
• Analyzed the trends in the tech gadget market
• Picked the most exciting stories and wrote them with my analysis for the website