Apr 2025 – Present · 1 yr 2 mos

• I partner with B2B companies to build and execute GTM programs that drive real pipeline and revenue. That includes:
• Running full-scale webinar and virtual event programs, from strategy to follow-up
• Leading in-person field events, pre-event outreach, onsite support, and post-event reporting
• Building ABM programs from the ground up or improving what’s already running
• Creating influencer and creator strategies tied directly to pipeline goals
• Supporting demand gen and content strategy across the funnel
• Reporting on performance and helping teams understand what’s working (and what’s not)
• Acting as a brand evangelist at events, on podcasts, and across LinkedIn
• Helping founders and teams grow their personal brands to drive real business impact
• This isn’t a one-size-fits-all model.
• Some clients bring me in to lead one area. Others tap into multiple. I flex based on what will move the needle the fastest.

May 2024 – Present · 2 yrs 1 mo · Remote

• B2B Creators should be able to monetize their offerings more easily.
• And with Limelight, now they can :)

Aug 2023 – Apr 2025 · 1 yr 8 mos

• I co-founded TACK with a mission to revolutionize Go-to-Market strategies by putting people first.
• Our approach is designed to modernize how businesses connect with their audience, ensuring every interaction is human-centric and impactful.
• Here’s how we’re making a difference:
• → Created a seven-step approach that shifts companies from a company-first to a People-first strategy.
• → Built and Scaled TACK’s Three Pillars:
• TACK Network: A GTM media network producing original content and authentic stories to support the brightest minds in B2B Go-to-Market.
• TACK Insider: A membership community offering marketers and entrepreneurs access to hundreds of resources, weekly masterclasses, and personalized coaching.
• TACK GTM: An on-demand services firm that partners with CEOs, Founders, and Marketing Leaders to design and implement People-first GTM strategies, driving growth and revenue.

Jan 2023 – Jun 2023 · 5 mos · Massachusetts, United States · Remote

• Laid off in June 2023.

Nov 2022 – Sep 2023 · 10 mos

• This is The Anonymous Marketer. A podcast where we tackle the
• biggest questions from the B2B marketing community.
• But instead of bringing on guests for a quick chat, every question
• comes from an anonymous source.
• These are the questions B2B marketers have but are afraid to
• ask.
• Let’s start the conversation.

Aug 2022 – Present · 3 yrs 10 mos

• I play an important role in shaping their B2B marketing and Go-to-Market strategies, which laid the foundation for my work at TACK.
• Key Contributions:
• → Developed GTM Strategies: Helped design and implement Go-to-Market that drive growth and customer engagement.
• → Optimized B2B Marketing Efforts: Advised on B2B marketing campaigns, leading to improved lead generation and conversion rates.

Apr 2022 – Jan 2023 · 9 mos · Boston, Massachusetts, United States

Oct 2021 – Apr 2022 · 6 mos · Boston, Massachusetts, United States

Feb 2021 – Oct 2021 · 8 mos · Boston, Massachusetts, United States

Jan 2022 – May 2022 · 4 mos

Apr 2021 – Jul 2022 · 1 yr 3 mos

• A private community of LinkedIn creators working together to grow our audience and create income online.

Feb 2021 – Mar 2022 · 1 yr 1 mo

• Changing the way we interact with content and top ideas on the internet!

Nov 2020 – Present · 5 yrs 7 mos · Greater Boston

• Underscore Core Community member serving as a valued advisor to Underscore portfolio companies.

Nov 2020 – Dec 2022 · 2 yrs 1 mo · Boston, Massachusetts, United States

Feb 2020 – Jun 2022 · 2 yrs 4 mos · Greater Boston Area

• The Revenue Collective is a private, invitation-only organization exclusively for top sales, marketing, and operations leaders and executives worldwide.

Jan 2020 – Jan 2021 · 1 yr · Boston, Massachusetts, United States

• Logz.io provides the leading open source Observability platform combining monitoring, troubleshooting, and security into one unified solution. Engineers love Logz.io because it allows them to use the best open-source tools in the market without the complexity of operating, managing, and scaling them.

Apr 2019 – Aug 2020 · 1 yr 4 mos · Boston (Remote)

• Clari’s Connected Revenue Operations platform helps B2B organizations increase win rates, shorten sales cycles and improve forecast accuracy by using AI and automation to create full funnel accountability across go-to-market teams. We are used by hundreds of sales, marketing and customer success teams at leading B2B companies including Symantec, Lenovo, Dropbox, and Okta to drive pipeline, audit deals and accounts, forecast the business and reduce churn.

Jul 2017 – Nov 2018 · 1 yr 4 mos · Boston, Massachusetts (Remote)

• Main marketing point of contact for 25 field sales representatives for east sales team. Led Field Marketing activities and motivated the team by overseeing their sales goals through successful pipeline generation via marketing, public relations, and product marketing
• Collaborated with the sales and marketing teams to encourage agreement on the go-to-market plan and clarify what the strategy was and what was needed to achieve it. Built relationships with all functional teams including marketing, sales, customer success, and business development on a regular basis
• Developed multiple playbooks for team to increase productivity and ensure we were all working towards the same goals
• Led anywhere from 15-30 campaigns per quarter, measured its success on a regular basis and reported the results to sales, marketing, and leadership

Sep 2016 – Jul 2017 · 10 mos · Boston, Massachusetts (Remote)

• Led and directed 8 field representatives and influenced order and structure within the day-to-day operations of 2000+ users
• Tracked campaign progress by analyzing the ROI, assessing the result of program strategies to determine success ratios, and ensured partners that SLAs were being upheld. Reported metrics to immediate leadership teams, highlighting performance and implementing improvements into evolving campaign strategies
• Contributed $10M+ to the sales pipeline for the eastern team, led the development of corporate marketing programs and 40+ campaigns, and acted as a voice for each territory in meeting needs
• Developed a strategic playbook for the team allowing sales reps to break through existing barriers of entry. Achieved outcome-specific results for the organization, secured new leads and provided awareness to new markets
• Enforced compliance to regulation, policy and procedure, and protected the organization from liability within the field. Safeguarded private data, secured all connections and documented against breach, loss or corruption
• Increased sales and revenue through integrated sales campaigns and executed marketing strategies to include events, digital marketing and partnerships
• Built confidence amongst departments, instilled knowledge of product use, capabilities and pricing before launching into new territories. Championed customer needs while working with strategic intention towards immediate goals and long-term objectives
• Drove awareness of new products and services available to businesses while interacting with both the media and potential buyers. Established trust and loyalty amongst target audiences, rapidly grew conversion ratios and retained a majority of new and existing customers
• Managed budgets and eliminated unnecessary expenditures across the department. Implemented resources to cut costs and increase profits while improving campaign performance across new market segments and territory expansion

Mar 2015 – Sep 2016 · 1 yr 6 mos · Westborough, MA

• Collaborated with the North American field and channel sales teams to strategically plan the use of a marketing budget with a focus on opportunity creation
• Interfaced between departments and multidisciplinary teams to initiate communication across operations, while keeping the new field marketing team members up to speed on ongoing efforts and campaign results
• Worked quickly to expedite expansions, taking the startup organization to a $1B valuation. Took on an integral role within the field marketing department, becoming the first field marketing representative hired into the organization
• Hosted multiple events and experiential marketing campaigns, introduced new products and services to an existing customer base while converting new traffic into long-term customers. Took risks and capitalized on opportunities that allowed for partnership across various industry sectors, broke into new markets and secured new enterprise-level accounts
• Enhanced the customer experience by implementing Salesforce in the tracking of customer data, activity, and KPI’s which improved both quality and progress. Hosted weekly meetings with sales representatives to ensure accuracy. Presented data collected at events to quantify ROIs based on team-related initiatives
• Prepared strategies for both traditional and digital marketing campaigns and delegated channel properties to specialized teams for an enriched customer experience
• Scheduled teams based on availability, area of expertise and workload balance. Kept all channel strategies to scope in launching campaigns thoroughly, on-time and under set budgets. Provided necessary tools to ensure effective execution of sales strategies and converted customers into long-term loyalists
• Enabled strategic partnership opportunities, implemented an MDF (marketing development funds) program, and paired industry leaders in successful attempts towards cross-promotion and co-marketing within various campaigns and high-profile events

Jul 2014 – Jan 2015 · 6 mos · Boxborough, MA

• Contributed to the development of channel marketing plans to build brand awareness across reseller channels and ensure partner successes in marketing and adoption of new products
• Communicated regularly with teams, monitored marketing activities and results and realigned tactics to best meet brand and product guidelines
• Kept the department up-to-date on industry trends, new business, growth opportunities, new and emerging markets, and ways to leverage partnerships in driving continued growth throughout operations. Stayed ahead of sales and market trends and gathered intelligence on competitive markets and demand
• Presented channel marketing programs and analysis both internally and to external partners, increasing the effectiveness of channel strategies and investments

Jan 2014 – Dec 2021 · 7 yrs 11 mos · Greater Boston Area

• The Commonwealth Amateur Baseball League (CABL) was founded in 2014 as a non-profit baseball league of teams from across eastern Massachusetts. Visit our website for more information: www.cablbaseball.com.

Apr 2013 – Jul 2014 · 1 yr 3 mos

• Aligned with the Motorola carrier channel go-to-market teams in the launch of new product lines. Paired up with technical teams to successfully collect data and drive continued efforts for ongoing market penetration
• Partnered with middle-to-upper level field management teams, cultivating mutual interests and driving new customer acquisition strategies through to fruition
• Cultivated relationships with prestigious clientele, proposing valuable opportunities and negotiating terms of service, while conducting in-house product training's for new products and services, further facilitating large group training sessions for corporate end-users
• Oversaw the development of special events, including new product launches, trade shows and kick-off parties, competing with more prominent brands under a more limited budget. Increased attendance at events, seminars, webinars and meetings, while focusing on the overall experience and level of excitement, which converted ROIs through loyalty and interest
• Conducted exclusive pre-launch training with select customers, introduced new devices in both small and large group platforms, discussed benefits of product ownership and compared competitor rates. Influenced purchase and provided special incentives for new activation's
• Established standard operating procedures (SOPs) and department best practices, enforced professionalism, while minimizing the need to enforce corrective action. Prevented loss and damage to devices through regular preventative maintenance of equipment and mandated proper handling within the field

Jun 2012 – Apr 2013 · 10 mos

• Led the development of market penetration, positioning the brand amongst key targets, introducing new products and services to 80+ store locations across the Northeast, while advocating on behalf of the Motorola brand
• Strengthened and motivated the team through training programs and the development of natural talents. Influenced individuals to become top producers within the organization and motivated them to exceed their own full potential
• Managed cross carrier accounts and provided product support per carrier specification. Evangelized the Motorola brand through each carrier and increased the rate of recommendation for retail sales associates by existing customers.
• Hosted regional carrier meetings, workshops and events and planning which resulted in an increased volume of products sold
• Encouraged and built bonds between sales associates, emphasizing family within the workplace. Embraced positivity for increased performance within each store location. Established credibility amongst retail sales, cultivating relationships and answering questions through consultative sales strategy, therefore retaining long-term accounts and driving an influx of upsells