Apr 2024 – Jul 2024 · 3 mos · Gurugram, Haryana, India

• As a Social Media and Brand Lead, my responsibilities and achievements were:
• Successfully managed and grown social media platforms, including Instagram, LinkedIn, and Facebook, to enhance brand presence.
• Worked with stakeholders such as Honda, BluSmart, and NSDC to strengthen their branding and social media presence for CSR activities.
• Developed scripts for concept videos and produced engaging digital content to support branding and marketing initiatives.
• Lead overall branding efforts and execute social media marketing campaigns to promote the company and its projects.
• Travelled to various project sites for branding coverage, capturing key events and activities to share on social media.
• Achieved significant organic growth, increasing LinkedIn followers from 70 to 600 and Facebook followers from 400 to 1000 in 2 months

Apr 2023 – Jan 2024 · 9 mos · Gurugram, Haryana, India · On-site

• As a full-time social media manager, my responsibilities and achievements were:
• Oversaw Social Media Suite and content calendar for Instagram, Youtube, Linkedin, Whatsapp, and Twitter.
• Expanded channel followers from 4,000 to 25,500 in the last 6 months.
• Produced, filmed, and edited Health and Fitness Reels, managing content creators. Achieved an average monthly organic reach of 1M+.
• Collaborated with Medical and fitness influencers, resulting in Marketing and Brand Campaigns with an organic reach of 10M+.
• Hosted expert sessions, IG Lives, and AMAs on Instagram and Whatsapp communities regularly.
• Created exclusive short-form menstrual health content for SocialBoat app.
• Promoted and managed 7 fitness challenges on the app, overseeing the entire community.
• Orchestrated planning and execution of notifications on the SocialBoat app.

Jun 2021 – Present · 4 yrs 11 mos

• I started my blogging journey with my dedicated passion for health and wellness.
• Worked and collaborated with many established brands (Myfitness, Decathlon, GNC, Big Muscles, Muscleblaze, Lakme, etc.) and represented their brand via my instagram account and other streaming platforms.
• I have 15k (organic) followers, my work reached a wider audience of more than 2.1M accounts with more than 3M views on my reels.
• I applied my social media strategy skills to my fitness account, which also helped me gain some exceptional content creation skills & understand Instagram simultaneously changing algorithms.
• Learned successful working within tight deadlines and a fast- paced environment by working with brands.

Sep 2020 – Feb 2023 · 2 yrs 5 mos · Jaipur, Rajasthan, India · On-site

• I was a full-time social media manager and content writer. My responsibilities were:
• Strategized monthly social media content strategy and led the creative team to execute the purposed plan.
• Drafted monthly social media calendar considering the current trends and dynamic algorithms.
• Developed marketing content such as blogs, promotional materials, and advertisements for social media.
• Handled PR activities for different brand's social media via email marketing & personally interacted with the concerned bloggers and influencers.
• Planned monthly mail chimp topics & curated copies for them.

Jul 2019 – Jul 2020 · 1 yr · Jaipur, Rajasthan, India · On-site

• As a full-time content writer, my responsibilities were:
• Curated content for their social media accounts (Instagram, Facebook & Twitter) and strategized monthly content.
• Updated their official website content and made changes according to their recent events and services.
• Led a team of 10 interns and worked together with the common motive of enhancing the children's knowledge and helping them cope with their studies and other activities.
• Wrote content for their weekly magazine "Bougain Villea" Organized yoga sessions and functional training for the children.
• Organized yoga sessions and functional training for the children.

Jun 2018 – Jul 2018 · 1 mo · Jaipur, Rajasthan, India · On-site

• When I was pursuing fashion design, I started an internship in textile design to learn more about fabric. There, my responsibilities were:
• Assisted with fabric testing using various instruments and methods, such as tensile strength testing, colourfastness testing, and shrinkage testing, providing accurate and reliable results to the production team.
• Conducted research on traditional and modern weaving techniques, utilizing industry-specific resources and providing insights to the production team.
• Assisted with the development of design prototypes using CAD software and other tools, working closely with designers to create accurate and high-quality prototypes.
• Collaborated with the production team to identify areas for improvement in the production process, suggesting new methods and processes that increased efficiency and reduced waste.
• Assisted with customer service inquiries, responding to customer inquiries via email, phone, and in-person, achieving a customer satisfaction rating of 95%.