Feb 2025 – May 2025 · 3 mos · Remote · Remote

• Conducted research and analysis on competitors like Intract, Galxe and Layer 3
• Helped Veera make their questing platform better
• Also worked on partnering with 10+ projects

Nov 2024 – Feb 2025 · 3 mos · Remote · Remote

• Helped Veera partner with 40+ projects

Dec 2023 – Jul 2024 · 7 mos · Remote · Remote

• Managed outbound email campaigns reaching 50k+ prospects, optimizing open rates (35%) and reply rates (10%)
• Analyzed weekly sales reports for 200+ demo calls, improving sales effectiveness by 15%
• Automated 10+ workflows in HubSpot & Salesforce, streamlining lead generation and CRM efficiency
• Set up lead tracking systems that improved attribution accuracy by 30%, integrating UTM links & Google Tag Manager
• Assisted in 5+ webinars, optimizing registration and engagement strategies
• Collaborated with Growth, Demand Gen, and Product Marketing teams to enhance MQL to SQL
• Worked with 10+ tools such as HubSpot, Salesforce, SalesHandy, Salesforge, Vimeo, Figma, Orum, ServiceBell, etc.
• Worked directly with leadership, gaining hands-on experience in startup scaling, revenue operations, and GTM strategies

Nov 2023 – Dec 2023 · 1 mo · Remote · Remote

• Helped with research on various Web3 topics like Co-creation
• Wrote blogs for the same

Jun 2023 – Aug 2023 · 2 mos · Remote

• Conducted research on the Smart Home Appliances Market in Tier 1 cities of India through 100+ consumer surveys
• ~ Key insights from the paper
• 1. Income Correlation with Adoption: There is a notable correlation between income levels and the adoption of smart home appliances. Households earning between Rs 1 Lakh and Rs 10 Lakh show the highest adoption rate, while those earning less than Rs 1 Lakh exhibit a lower adoption rate. This suggests that higher income may facilitate greater access to and interest in smart technologies.
• 2. Popular Smart Appliances: The study identifies several smart appliances that are gaining traction among consumers, including smart TVs, smart air conditioners, and smart security cameras. These devices are increasingly integrated into homes, reflecting a growing trend towards automation and enhanced convenience in daily living.
• 3. Key Factors Influencing Adoption: Factors such as affordability, data privacy, and compatibility with existing home setups are critical in influencing consumer decisions regarding smart home technology. The research emphasizes the importance of addressing these concerns to enhance user acceptance and broaden the market for smart home appliances in India.
• Helped drive the NOOK product launch with the GTM Team
• Understood how each of the 5 social media platforms works—what type of content gets the most reach, how to boost engagement, and devising effective strategies accordingly, boosting audience interaction by 15%
• You can check out the research paper here : https://www.notion.so/Adoption-and-Prevalence-of-Smart-Home-Appliances-in-Tier-1-cities-of-India-Research-Paper-0a384a2a360641a895e705b6606873f9?pvs=21

Jan 2023 – Dec 2023 · 11 mos · Remote

• Conducted research on Web3 topics and developed the website and designed social media posts to engage the community
• Tracked 125,000+ projects, creator's & influencers across NFTs, Gaming, DAOs, DeFi!
• Helped spotlight + connect with relevant investors across the globe - with a key focus on the US + European markets
• Helped start-ups raise funds / get advise on what they are building

Aug 2022 – Jan 2023 · 5 mos · Mumbai, Maharashtra, India · Hybrid

• Conducted a deep dive on Gen Z — their content consumption and consumer behavior using data and insights — and helped build brand marketing strategies
• Led the social media front for Avatar: The Way of Water, achieving 100M+ impressions and 10% engagement growth
• Been a part of the promotions team for movies like Brahmastra, Babli Bouncer, Black Panther: Wakanda Forever, and Ant-Man and the Wasp: Quantumania, increasing brand visibility by 15% with 10k+ new followers

Jul 2022 – Aug 2022 · 1 mo · Remote

• Worked under Professor Ashwini Chhatre teaching Economics and Public Policy at ISB
• Conducted research on forest based industrial value chains
• Helped come up with social media strategies in order to increase reach

May 2022 – Jul 2022 · 2 mos · Remote

• Worked under Professor Vishal Gupta teaching Organisational Behaviour at IIM Ahmedabad
• Conducted research on various papers
• Handled the Graphic Designing and Content Creation domain as well

Dec 2020 – Apr 2021 · 4 mos · Remote

• Carried out market research for increasing the following of social accounts by 15% & increased the engagement by more than 45%
• Successfully onboarded sponsors, hosted webinars for an audience of 200+
• Conducted food donation drive in collaboration with Zomato for 150+ children

Dec 2020 – Apr 2021 · 4 mos · Remote

• Hosted and edited podcasts for speakers like Sudha Murthy, Rajeev Chaba, Suresh Sethi, Harshita Gaur
• Designed and created social media campaigns to boost the reach
• Conducted research based on the response of the audience

Jun 2020 – Aug 2022 · 2 yrs 2 mos · Remote · Remote

• Successfully built an audience of 100k+ with $0 spent in infrastructure & marketing, partnered with 100+ companies like Byjus, Great Learning, scaling to 150k+ MAV, generating 50mn+ impressions, with an engagement rate of 11.29%
• Analyzed which type of content is more in demand and helped the team draft the posts accordingly
• Worked with a team of 20+, driving the growth of product by acquiring users, building communities & partnerships
• Partnered with IIM Indore, IIT Guwahati, Somaiya, NM College as their "Connectivity" & "Social Media" Partner

Mar 2020 – Jun 2020 · 3 mos · Remote

• Interacted with 25+ customers, provided them more insights and information about the product
• Discussed requirements with the vendor and created product catalogues on digital platforms