Aug 2024 – Dec 2025 · 1 yr 4 mos

• Contributed to ABM strategy and budget alignment across commercial client and datacenter accounts, ensuring campaigns supported sales priorities and customer journeys. Worked with cross-functional teams to refine product messaging, align product launch initiatives, and shape media strategy using sales feedback and intent data.
• Elicited requirements from EMEA marketing teams and translated them into user stories for IT during the implementation of new marketing platforms.
• Co-designed and launched Intel EMEA’s BDR program, delivering training on Commercial and ABM campaign strategy, marketing automation, Salesforce pipeline management, and funnel stages- improving sales & marketing alignment and accelerating pipeline velocity.
• Collaborated with sales, partner agencies, and BDR teams to identify opportunities, interpret buying signals, and deliver actionable account-level insights. Applied AI, data, and martech tools to surface buying signals, prioritize accounts, and guide sales engagement.
• Selected to represent EMEA on the global Demand Generation Tiger Team, where I contributed to ABM global strategy and tool adoption, elicited requirements from EMEA marketing teams, wrote user stories for IT, and aligned business needs with both IT and marketing priorities. Supported integrated campaign use cases and IT/CDP transformation initiatives, ensuring solutions were practical, scalable, and globally adopted.

Dec 2022 – Aug 2024 · 1 yr 8 mos

• Owned digital content, publishing strategy & vendor management across intel.com and EMEA digital properties, serving both B2B, B2C, and ABM audiences with engaging, value-driven content. Made intel.com in EMEA more engaging for 50M+ annual visitors, improving customer satisfaction scores by +20% in 2023 (based on Adobe Analytics & survey feedback).
• Partnered with campaign leads, agencies, and business units to source, curate, and develop content across the funnel, from early-stage prospecting to mid/late-stage nurture across business units to cater to a broad audience and ABM.
• Gathered business requirements and documented user stories for Intel.com localization, personalization, and web governance projects, and aligned priorities across Sales, Legal, IT, and Marketing.
• Optimized cross-channel journeys, ensuring seamless alignment between paid media, social, search, and intel.com landing experiences, for campaigns, product launches, events, and ABM/OBM.
• Led the Global Digital Footprint Reduction project for EMEA: Project managed the resizing of Intel.com from 17 EMEA countries down to 4 (over 500K pages EOL'ed), managing full project impact analysis and documented migrations plans, end-of-life processes, and redirect execution to ensure no broken journeys. Coordinated with legal, HQ, business units, sales, customer support, marketing teams, IT, and agencies while media campaigns were live, during the resizing effort.
• Lead Generation:
• Supported key industry events with lead capture and dedicated nurture streams, with open rates and CTRs exceeding industry benchmarks, driving 25% TAL conversion and 15% SAL conversion for ICP, TAL, and ABM accounts.
• Responsible for all privacy controls and implementation in adherence with GDPR for contact acquisition strategy for events, media campaigns: from sales leads, opt-ins.
• Strengthened alignment between Sales and Marketing by optimizing lead-gen workflows, ensuring timely processing, compliance, and higher quality handoff.

Aug 2020 – Dec 2022 · 2 yrs 4 mos

• Led end-to-end lead generation and e-nurturing programs across EMEA, aligning closely with Sales to ensure seamless lead qualification, handoff, and pipeline visibility across ABM/OBM efforts.
• Co-owned ABM and demand programs (1:1, 1:Few, 1:Many) across Datacenter and IoT, including personalized microsites, email nurture, newsletters, and segmentation strategies.
• Orchestrated a 60+ virtual events/webinars ramp during COVID-19, generating a 15% TAL conversion rate and scaling digital engagement under high demand.
• Mapped processes and wrote user stories for Salesforce, On24, and Eloqua integration, improving automation, lead flow visibility, and reporting accuracy.
• Onboarded and trained a new Lead Development Rep (LDR) team in EMEA, training reps on campaign execution, SFDC queue/reporting, SLAs, and pipeline performance in collaboration with Sales teams.
• Developed data-driven segmentation and activation plans, integrating multiple sources to ensure precision targeting and higher campaign efficiency. Designed testing and optimization strategies that reduced inactive contacts across the marketing database. Improved email nurture performance through continuous optimization, driving a consistent uplift in CTR.
• Supported privacy/legal compliance and data capture processes for EMEA events, ensuring GDPR adherence and timely lead processing.
• Partnered with the Global Demand Center to influence new marketing automation capabilities, gathering EMEA requirements, writing and translating user stories to enhance Intel’s worldwide lead management maturity.

Apr 2019 – Aug 2020 · 1 yr 4 mos

• Orchestrated the end-to-end customer journey & media plans across the UK and France, from audience reach (media) to engagement and conversion. Partnered with UK & FR & Global marketing, sales, and CX teams to align strategies, integrate digital tactics, and drive lead generation across public and private sectors. Served as a digital adviser and strategist for campaign and country managers, ensuring adoption of the latest digital technologies, platforms, and best practices.
• Built close collaborations with global network partners (Facebook, Google, LinkedIn) to pilot and optimize innovative digital marketing programs, such as lead generation and the necessary integrations with Intel systems, as well as privacy controls. Documented requirements for new digital tactics and coordinated with IT and Legal to ensure GDPR and security compliance.
• Drove campaign optimization and KPI alignment, feeding insights into the EMEA-wide feedback loop to improve marketing performance. Coordinated integrated media plans and briefs from creative to execution, aligning campaigns to business needs and partner priorities. Recognized for stakeholder management across complex, cross-functional projects, influencing Legal, Marketing, Sales, and partner teams to deliver business impact.
• Successfully led the design and delivery of Intel UK’s first Facebook Messenger chatbot, directly integrated with retail partners:
• Gathered business requirements from marketing and retail stakeholders and translated them into user stories for IT development teams.
• Collaborated with IT to align delivery with the global digital roadmap, ensuring scalability, security, and alignment with marketing priorities.
• Boosted click-through rates to retailers by 40% through optimized customer journeys.
• Designed decision-tree conversation flows, gamification features, and product recommendation logic.
• Oversaw GDPR, privacy, and cybersecurity compliance for the Facebook channel, ensuring flawless implementation.

Aug 2017 – Apr 2019 · 1 yr 8 mos

• Led and governed regional publishing projects across intel.com, microsites, mobile apps, iQ, and social media, ensuring flawless execution and compliance. Partnered with agencies, brand managers, designers, QA, and technical teams to deliver seamless publishing operations and meet SLA targets. Achieved 100% compliance for all EMEA digital properties (brand, legal, and privacy) through rigorous governance and monitoring.
• Spearheaded GDPR readiness across EMEA, implementing privacy controls for all marketing tactics; received a Divisional CMO Award for risk mitigation and GDPR program success. Gathered requirements, wrote user stories to align business and legal needs with IT/web development/privacy teams to deliver scalable publishing solutions that were privacy-compliant.
• Delivered governance training for employees and agency partners on publishing, compliance, and GDPR best practices. Developed and maintained standard operating procedures, playbooks, and templates, driving consistency and efficiency across the region.
• Represented Intel in multiple WFA (World Federation of Advertisers) forums, shaping industry dialogue by presenting Intel’s customer data protection strategy for marketing and advertising campaigns.
• Managed publishing escalations, prioritization, and requirements clarification to resolve complex issues quickly and effectively. Coordinated cross-functional projects and operational reviews (monthly/quarterly), tracking KPIs, budgets, and performance against targets.
• Recognized for strong stakeholder management and ability to align diverse teams across EMEA in a highly autonomous role.

Sep 2013 – Aug 2017 · 3 yrs 11 mos

• Served as a Business Analyst supporting global marketing, sales CRM, spend management systems, and digital experience initiatives at Intel. Partnered with Sales, IT, Product, Pricing, and Marketing organizations to gather requirements, define processes, and deliver technology solutions that improved efficiency, compliance, and visibility across 27 EMEA countries. Acted as a bridge between business and technical teams, ensuring that solutions aligned with stakeholder needs while adhering to governance, legal, privacy, and compliance standards.
• Key Contributions:
• Requirements Engineering: Elicited and documented requirements through workshops, interviews, shadowing sessions, and document analysis. Created AS-IS and TO-BE process models, gap analyses, and traceable acceptance criteria.
• Enterprise System Delivery: Supported the global rollout of an in-house CRM and the implementation of a marketing spend tool, collaborating across Sales, IT, Product, Pricing, and Marketing.
• Agile & Waterfall Delivery: Worked in Agile sprints (stand-up meetings, backlog refinement, sprint reviews) and managed milestone-driven waterfall projects, ensuring delivery on time and within scope.
• Process Improvement: Modeled workflows and governance frameworks, ensuring zero compliance breaches and stronger campaign ROI visibility.
• Stakeholder & Vendor Management: Negotiated vendor contracts, facilitated workshops, and trained agency partners and internal teams across 27 countries. Strong focus on TCM and internal stakeholder expectations management.
• Leadership: Selected to cover a 6-month global BA leadership role in the US, managing worldwide requirements, analysis, and adoption of digital platforms with 100% agency compliance.

Jul 2010 – Aug 2013 · 3 yrs 1 mo

• Closed and managed $60M+ in enterprise and public sector deals, consistently exceeding revenue goals.
• Built and maintained a strong pipeline of new opportunities, renewals, and upsells across key accounts. Partnered closely with Global Sales, Marketing, and OEMs to execute campaigns, target key personas, and accelerate deal closure. Acted as a trusted advisor to enterprise and government customers, guiding them on Intel’s PC, Datacenter, and Tablet solutions.
• Recognized internally for exemplary use of CRM systems: delivering accurate forecasts, timely lead management, and data-driven insights that improved sales execution. Drove cross-functional collaboration with marketing to design and execute campaigns that strengthened account engagement. Consistently delivered a customer-first approach, building long-term relationships and ensuring repeat business.
• Recognized as one of the key stakeholders contributing to user acceptance testing sessions for Intel's new CRM implementation: responsible for the pipeline management, reporting, product selection, and pricing test scenarios as an end-user, and contributing business requirements to IT/BA teams.