Rishav Kumar

CEO

Gurugram, Haryana, India8 yrs 11 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Built multi-million dollar businesses from scratch
  • Grew EarnKaro to 4M affiliates driving 1,000Cr+ sales
  • Mentored startups in media, advertising, and HR
Stackforce AI infers this person is a B2C MarTech professional with extensive experience in influencer and affiliate marketing.

Contact

Skills

Core Skills

Enterprise Account ManagementBrand Partnerships

Other Skills

Account ManagementAnalysisBrand ManagementBrand StrategyBusiness DevelopmentBusiness PlanningBusiness StrategyClient ServicesCommunity ManagementCommunity OutreachCross-functional Team LeadershipCustomer AcquisitionCustomer Relationship Management (CRM)Digital MarketingDigital Strategy

About

A self-motivated & enterprising leader with over 13 years of experience in business, marketing & growth. Started early, got the taste of entrepreneurship in college and built multi-million dollar businesses from the scratch. Currently heading business & growth at EarnKaro - India’s top affiliate marketing platform backed by notable investors like Mr. Ratan Tata. Grew the business from scratch to a community of 4M affiliates who drive over 250Cr sessions & 1,000Cr+ worth of annual sales to Indian e-commerce brands. As per Similarweb, EarnKaro is ranked #1 in terms of referral traffic for many top e-commerce websites in India. I also broadcast unreal e-commerce deals & hacks on my Telegram channel @fire_deals. Ex - AVP at One Impression - a leading global influencer marketing platform where I owned key relationships & overall influencer marketing strategy for partners. Prior to this, worked as National Account Manager for Collabera - a staffing company and owned relationship with key clients of the company. Trained at Interactive Avenues (an IPG Mediabrands owned digital agency) in their client servicing team. Entrepreneurship stint as the Founder of University Express (now acquired) which was one of the largest youth media community in India. Was able to build a network of 10M+ monthly readers & college influencers, hence making college penetration super simple for brands across 4 continents. Also, mentored several start-ups in media/advertising/HR space and helped global companies expand in India. Over the span of 13 years, I've worked with top brands to shape their influencer & affiliate strategy. I’ve also been an active member in the Indian startup ecosystem and volunteered as a mentor at Atal Innovation Mission (Niti Ayog). I write about multiple things including but not restricting to - influencer & affiliate marketing, e-commerce, entrepreneurship, education, career development and life experiences | My voice is heard across social platforms with 11K+ followers on LinkedIn , 25K+ followers on Instagram and 50K+ views on Quora 🚀

Experience

8 yrs 11 mos
Total Experience
2 yrs 11 mos
Average Tenure
7 yrs 4 mos
Current Experience

Cashkaro.com

5 roles

Director

Promoted

Jul 2025Present · 11 mos

  • Enabling brands to scale with ROI-driven micro-affiliates. Empowering affiliates & creators to effortlessly monetize their influence with cutting-edge technology and unmatched service.

Associate Director

Jul 2022Aug 2025 · 3 yrs 1 mo

  • Helping millions create a passive source of income by monetising their recommendations & enabling eCommerce brands reach their TG in ROI effective way.
Enterprise Account ManagementBrand PartnershipsStrategic AlliancesBrand StrategyPresentation SkillsGift Cards+1

General Manager

Promoted

Jul 2021Oct 2022 · 1 yr 3 mos

  • Building EarnKaro.com, which is a platform that enables people to earn money online by referring/recommending products to their network. EarnKaro was launched by CashKaro.com and is backed by investors like Mr. Ratan Tata, Kalaari Capitals and Korea Investment Partner. Grew the platform to 2Mn+ micro affiliates who drive over 20Mn monthly traffic & 200Cr+ worth of annual sales to some of the top e-commerce companies.
Enterprise Account ManagementBrand PartnershipsStrategic AlliancesBrand StrategyGift CardsP&L Management

Senior Manager - Marketing

Promoted

Aug 2020Sep 2021 · 1 yr 1 mo

  • Led marketing and growth for EarnKaro. Was able to grow Telegram as a marketing platform, introduced community led marketing and owned marketing spend across paid, influencer & social channels.
Enterprise Account ManagementBrand PartnershipsStrategic AlliancesBrand StrategyGift CardsP&L Management

Manager - Marketing

Feb 2019Aug 2020 · 1 yr 6 mos

  • Led new marketing initiatives for CashKaro focusing on user acquisition like influencer marketing, TikTok & Sharechat Ads, Student Ambassador Program and other growth levers. Later, moved to EarnKaro as a part of it’s founding team.
Enterprise Account ManagementBrand PartnershipsStrategic AlliancesBrand StrategyGift Cards

One impression

Associate Vice President

Sep 2018Jan 2019 · 4 mos · Gurgaon, India

  • Was heading client relationship, business and marketing for One Impression, which is India's leading influencer marketing platform and branded content solutions company. One Impression acquired University Express in Sep'2018. Read full ET report here: goo.gl/WmvEQK
Enterprise Account ManagementBrand PartnershipsStrategic AlliancesBrand StrategyPresentation SkillsP&L Management

Collabera

National Account Manager

Jan 2017Apr 2018 · 1 yr 3 mos · Bangalore, India

  • Managed key clients like Cisco, L&T Infotech, Genpact; was responsible for - owning P&L of the account, strategizing & developing solutions for pain-areas of the client, governing support functions & improving operational efficiency, mining business from existing clients, getting new clients onboarded and handling all internal & external marketing communications. Achieved 2X growth in top line & net revenue for the given accounts.
Enterprise Account ManagementBrand PartnershipsStrategic AlliancesP&L Management

Interpublic group (ipg)

Management Trainee

Apr 2016Jun 2016 · 2 mos · Gurgaon, India

  • Managed digital campaigns for companies like Emami, Hindustan Times and Escorts. Was able drive 2X business impact from YouTube ads with a vernacular strategy.

University express media (acquired)

Founder and CEO

Aug 2012Sep 2018 · 6 yrs 1 mo · Gurgaon, India

  • Built University Express which was one of the largest youth community spread across 200 campuses in India with over 10Mn+ monthly readers & college influencers. The company is now acquired by One Impression.
Enterprise Account ManagementBrand PartnershipsStrategic AlliancesBrand StrategyP&L Management

Education

Lal Bahadur Shastri Institute of Management

Post Graduate Diploma in Management — Marketing & Human Resources

Jan 2015Jan 2017

Delhi University

BA(Honours) — Economics

Jan 2011Jun 2015

Mount Carmel School

Intermediate — Commerce

Jan 2009Jan 2011

Vishwa Bharati Public School

Matriculation — General

Jan 2002Jan 2009

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