Oct 2024 – Dec 2025 · 1 yr 2 mos · Noida · On-site

• Managing B2B sales for rainwater harvesting and water management solutions across North India
• Meeting architects, consultants, builders, and institutions to understand project needs and introduce Retas’ solutions
• Preparing proposals and coordinating with hydrologists and engineers to deliver accurate technical and commercial submissions
• Handling key accounts, follow-ups, negotiations, and end-to-end client communication
• Supporting ongoing projects including CPWD, Smart City works, institutional campuses, and private developers
• Representing Retas at industry platforms like Green Building Congress and government-led water innovation programs
• Leading outreach for the new RainBloc Smart product and building early market interest
• Maintaining a structured sales pipeline, tracking leads, and using CRM for reporting and follow-ups
• Coordinating with the execution team during installation phases to ensure client expectations are met

Feb 2024 – May 2024 · 3 mos · Ahmedabad, Gujarat, India · On-site

• Proficiently managed and executed three comprehensive digital transformation campaigns in Gujarat, overseeing all aspects from planning to execution in collaboration with internal and external stakeholders
• Established key performance indicators (KPIs) and metrics to track the effectiveness of digital transformation initiatives, monitoring and analyzing performance data to optimize strategies and drive continuous improvement
• Oversaw the management of vendors, leveraging their expertise and resources for the successful implementation of online and offline campaigns, roadshows, and rallies
• Prepared speech inputs, created videos, developed posts, and provided additional support as required by clients/Customers

Dec 2020 – Jan 2024 · 3 yrs 1 mo · Delhi

• Preparing for civil services provided me with valuable insights into the political structure of the country. It equipped me with an understanding of the necessity for an updated education system, a thorough analysis of government policies, and a clearer picture of the motivations behind working as a political consultant.

Oct 2018 – Nov 2020 · 2 yrs 1 mo · On-site

• Key responsibilities:
• Orchestrated PR activities resulting in a 15% increase in brand awareness across target markets
• Cultivated a strong brand identity on corporate social media accounts by interacting with followers and responding to trending stories
• Established and managed a successful loyalty program, elevating customer retention by 15% and amplifying repeat sales by 20%.
• Spearheaded the re-launch of the digital marketing infrastructure, resulting in heightened website traffic, improved sales conversion rates, and an expanded user base.
• Active participation in trade shows and industry events contributed to presenting the brand to new audiences, generating a substantial 25% increase in leads and potential customers.
• Evaluated Competitor’s performances, suggested new strategies that increased customer satisfaction and improves relationships
• Led strategic digital initiatives to enhance customer engagement and drive digital innovation for Tata Metaliks Customer Loyalty Programs
• Crafted and executed digital content strategies to engage consumers across various digital channels, including mobile applications, social media, and offline channels
• Utilised data analytics and consumer research to gain insights into consumer behaviour, preferences, and trends, translating these insights into actionable strategies across West Bengal and New Delhi Market
• Successfully implemented engagement tools such as WebEngage and Clevertap to develop personalized marketing campaigns, targeted messaging, and omnichannel experiences, resulting in optimised consumer engagement and conversion rate

Apr 2018 – Sep 2018 · 5 mos · On-site

• Gained a comprehensive understanding of the transport system's logistics and contributed to optimizing the functionality of the multimodal transport.
• Actively participated in the company's CSR projects, conducting market surveys and analyses. As part of these initiatives, I successfully implemented projects to establish toilets and water tanks in the vicinity of the factory.
• Conducted market surveys on competitors in the DI pipes industry and formulated a strategic plan for the market.

Apr 2017 – Jun 2017 · 2 mos · Agra, Uttar Pradesh, India · On-site

• Key Responsibilities
• Demonstrated expertise in understanding the dynamics of the Foreign Exchange Market and Consumer Behaviour.
• Successfully executed Below-the-Line (BTL) Marketing campaigns, leading to a significant 20% increase in footfall and a 5% boost in sales.
• Established strategic partnerships with hotels, guest houses, lounges, and resorts on the outskirts of Agra city.

Apr 2016 – May 2017 · 1 yr 1 mo · Gwalior, Madhya Pradesh, India · Remote

• Key Responsibilities
• Managed media inquiries and requests while validating the legitimacy of sources, collaborating with colleagues to develop content.
• Crafted information-rich content for public outreach through promotional offers and campaigns, conducting interviews with stakeholders, community members, and product consumers.
• Oversaw expenditures of the communications department, ensuring all campaigns adhered to budgetary constraints

May 2015 – May 2016 · 1 yr · Gwalior, Madhya Pradesh, India · On-site

• Key Responsibilities
• Conducted comprehensive market surveys, analyzing educational market dynamics to identify trends and opportunities.
• Executed successful campaigns for coaching services and scholarships, increasing visibility and attracting prospective students.
• Led sessions to prepare students for academic and professional challenges through group discussions and mock interviews.
• Actively engaged students on social media, fostering a vibrant online community and facilitating information dissemination.
• Implemented effective digital marketing strategies, utilizing online channels to broaden reach and enhance promotional efforts.

Oct 2013 – May 2015 · 1 yr 7 mos · Gwalior, Madhya Pradesh, India

• Aalekh Magazine, dedicated to inspiring the youth of India, was established to provide a platform for young individuals to showcase their talents. As a collaborative effort, the magazine partnered with business minds in Gwalior, resulting in the generation of business opportunities and the creation of job openings for the local community. In addition to contributing to these collaborations, I assumed the role of Content Editor for Aalekh Magazine, overseeing the editorial content and ensuring that it aligned with the magazine's mission of uplifting and inspiring the young generation. This initiative reflects a commitment to fostering talent, creating business opportunities, and playing a pivotal role in shaping the narrative for the aspiring and dynamic youth in India.