Aug 2025 – Present · 9 mos · Park City, Utah, United States · Remote

Mar 2025 – Aug 2025 · 5 mos · Remote

• Developed global broker campaign segmentation strategy with product marketing to align messaging by region, segment, and persona—boosting broker engagement and submissions. Led lifecycle marketing for B2B security MDR solutions, driving stronger engagement, higher adoption of Coalition Control, and targeted account expansion.

Sep 2024 – Mar 2025 · 6 mos · Santa Clara, California, United States

• Built and scaled the demand generation function: hired and developed team talent with a career leveling framework, established KPIs, optimized attribution/funnel reporting, and partnered cross-functionally with Sales, RevOps, and Product Marketing to align on ICPs and revenue priorities.
• Delivered consistent pipeline growth: 115% QoQ increase in marketing-sourced opportunities, $1.2M pipeline from field events, 3,000+ tradeshow leads (100+ meetings, 20+ opps, 4 closed/won), and 700+ net-new contacts via paid media—while launching a SaaS platform generating hundreds of free trials weekly.

Jan 2022 – Sep 2024 · 2 yrs 8 mos · Palo Alto, California, United States

• Led a high-performing marketing team to develop account-based (ABM), multi-channel strategies that drive brand awareness, pipeline, and revenue growth. Aligned demand generation, product marketing, and sales for go-to-market optimization to support product-led growth (PLG). Executed integrated campaigns, sales enablement, and data-driven decision-making. Managed a multi-million-dollar paid media portfolio and partnered with leadership on content strategy, budget allocation, and analytics-driven marketing impact.

Jan 2021 – Jan 2022 · 1 yr · Palo Alto, California, United States

• Built and led a multi-channel marketing function and team, aligning KPIs, sales motions, and content strategy to drive free trials for SaaS solution, build pipeline for land and expand motions. Optimized TAM, intent keywords, and account scoring, managing a paid media budget across search, ABM, and LinkedIn to build brand and category awareness, generation qualified leads for sales.

Jan 2017 – Jan 2021 · 4 yrs · Palo Alto, California, United States

• Led product commercialization, driving product/market fit for TLS Protect Cloud, now the flagship product. Defined ICP, built personas, crafted messaging, and executed campaigns to generate thousands of free trials. Influenced product roadmap through market research and competitive analysis. Selected by CEO to support a cross-functional team in refining pricing, packaging, and go-to-market strategy for mid-market expansion.

Jan 2015 – Jan 2017 · 2 yrs

• Created customer-facing assets to standardize offerings and empower sales. Led product marketing, collaborating on design and messaging to build a cohesive brand. Reported to the CMO, managing executive-level communications to align market storytelling across business units. Managed a PMM team and drove marketing strategy for Welltok’s sales enablement efforts.

Jan 2011 – Jan 2013 · 2 yrs

• Managed strategic product roadmap and marketing tactics, growing sales 215% in 2 years with launch of QuadraSphere and HepaSphere 30-60µm embolics in U.S. and Europe.
• Selected by CEO to lead 25-person global cross-functional project team tasked with assessing and updating product labels to mitigate $5M risk.
• Awarded 2012 Telly Award for HepaSphere Microspheres promotional video.
• Organized 3 annual standing-room only events at tradeshow symposia by building customer awareness through Google AdWords, blogging, sales engagement, and email campaigns.

Jan 2007 – Jan 2011 · 4 yrs

• Reinvigorated $40M product line with launch of 10 products in 3 years, including the Power-Trialysis Catheter, now the #1 selling acute dialysis catheter.
• Wrote over 12 business cases using 10+ market research surveys annually; 70% of concepts received “go” decision.
• Rallied 150-person sales force with new sales tools, educational sales presentations, and internal email campaigns to keep product top of mind and content current.
• Led 20-person cross-functional team to integrate $15M competitive brand due to acquisition.

Jun 2006 – Aug 2006 · 2 mos · San Francisco Bay Area

• Created and presented product strategy and opportunity assessment for new Del Monte condiment ($8-20M) to senior management; used as basis for prototype development.
• Managed and executed national $100K on-pack coupon promotion in support of label change for Contadina brand to increase velocity at shelf.

Jan 2003 – Jan 2007 · 4 yrs · Florida

• Managed 12 sales people, cash flow, inventory & reorders, and daily operations for 4-store retail chain.
• Executed promotions to improve brand recognition for KW Bracelet, Local Color’s highest profit product, growing sales 45% in 12 months.

Jan 1998 – Jan 2003 · 5 yrs · San Francisco Bay Area

• Co-architected $10M web portal to support Walt Disney’s 110,000 employees. Creative Java and JSP-based architecture design adopted by software vendor in next release of software.
• Coded and managed 8-person team to deliver $4M portion of a major web software project on time and on budget.
• Provided expertise in requirements gathering, portal architecture, troubleshooting, testing documentation, and version release management for Fortune 50 clients.
• Directed roll out of $100 million Ariba eProcurement solution for ChevronTexaco procurement organization of 50,000 employees across 180 countries.
• Led graphical user interface design for an Accenture product line. Used intentions-based design paradigms to minimize clicks per task.