Sep 2024 – Present · 1 yr 9 mos · India

• Advising startups and mentoring young professionals on go-to-market strategies, customer acquisition and retention as well as brand building.
• Consulted a disruptive Indian e-commerce super-app as a fractional CMO on brand and GTM strategy to drive growth.
• Engaging with founders, VCs, startup incubators and industry leaders to track and leverage emerging trends.
• Recharging self, reading books, Stay-at-home dad :-)
• Exploring the next problem to solve!!

Feb 2023 – Sep 2024 · 1 yr 7 mos · Gurugram, Haryana, India · On-site

• Led marketing and growth across all Shiprocket Group companies, driving brand positioning, customer acquisition, and retention.
• Conceptualized and launched Shiprocket Shivir, India’s largest e-commerce summit, establishing Shiprocket as a thought leader and strengthening industry engagement.
• Orchestrated the integration and scaling of multiple acquired brands under the Shiprocket umbrella, streamlining brand architecture and amplifying market presence.
• Spearheaded strategic initiatives focused on brand building, growth, partnerships, and customer lifecycle management, leveraging data-driven marketing and innovative GTM strategies.

Jan 2022 – Jan 2023 · 1 yr · San Francisco, California, United States

• Leading the global marketing function responsible for Growth Marketing, Digital marketing, Demand Generation, Marketing Ops, Marketing Automation, Salesforce, Data Analytics and Insights for #1 Healthcare SaaS Platform. Geographies managed - USA, UK and UAE.

Jan 2020 – Jan 2022 · 2 yrs · Gurugram, Haryana, India

• Head of Growth Marketing for the India business and Head of Marketing for the UAE and GCC business
• India :
• Responsible for customer acquisition(including app install campaigns, affiliate marketing and alliances) + traffic growth and customer retention initiatives(Customer life cycle Management).
• In addition, handled the product roadmap and P&L for MakeMyTrip's iconic loyalty program - MMTBLACK.
• Conceptualized and launched MakeMyTrip's foray into UHNI segment by creating one of its kind offering - MMT Luxe Selections.
• GCC :
• I led the launch and global expansion into a new geography with a holistic marketing strategy across brand marketing, customer acquisition, digital marketing, digital brand and performance marketing - App installs + SEO/SEM, CLM, affiliates, referral and alliances.

Jan 2019 – Jan 2020 · 1 yr · Gurgaon, Haryana, India

• Advised startups and corporates on business growth and marketing strategies! I also worked as Subject Matter Expert on global telecom projects for world's No.1 management consulting firm.

Jan 2017 – Jan 2019 · 2 yrs · India

• Member of India Leadership team as Chief Marketing Officer
• Led demand generation, brand building, digital marketing, lead generation, content marketing, CRM, events, sponsorships, PR, Industry association alliances and social media initiatives for the NYSE listed firm's operations in India.
• Responsible for marketing activities for all service lines, business units and functions for the India business.

Dec 2016 – Jun 2017 · 6 mos

• Responsible for driving user and revenue growth for Mobile Internet vertical
• Led partnerships with YouTube, Google, Facebook etc and co-created products and services to drive internet adoption and content consumption.
• Created program to drive internet adoption amongst the unconnected segments delivering 10 Mn new customers monthly.

Jun 2015 – Dec 2016 · 1 yr 6 mos

• Responsible for revenue growth and customer retention leading to ARPU growth.
• Designed the pricing and customer life cycle framework enabling targeted propositions for the prepaid customers. Managed the life cycle of 250 Mn+ consumers across 23 markets nationally and delivered highest ever revenue market share.
• Designed and launched the ring fence program to retain consumers at time of launch by a disruptive operator. Airtel delivered the best results amongst all its competitors in terms of subscriber retention.

Dec 2013 – Jun 2015 · 1 yr 6 mos

• Led cross functional team to create India’s first telco created multi lingual content portal designed for first time Internet users - Airtel Live
• Created India’s first telco App Store inside an existing App Store for all Nokia/Microsoft devices.
• Led partnerships with Google, Facebook, Twitter, Star Sports etc to drive content consumption on mobile.
• Designed and led Go-To-Market activities for India’s most popular music app - Wynk Music.

Oct 2012 – Dec 2013 · 1 yr 2 mos

• P&L owner responsible for revenue and user growth.
• Led cross functional team responsible for launch and growth of mobile internet business.
• Created multiple partnerships and campaigns with OTTs like Facebook, Google and OEMs like Nokia, Samsung, Micromax to drive adoption of mobile internet services.
• Led rollout and adoption of national products through innovative Go-To-Market campaigns.
• Delivered highest ever growth and was the fastest growing region in the country for mobile internet business.

Sep 2010 – Oct 2012 · 2 yrs 1 mo

• Led the roll out of 3G services in the states of UP & Uttarakhand

Dec 2009 – Aug 2010 · 8 mos

Jun 2009 – Dec 2009 · 6 mos

Apr 2008 – Jun 2008 · 2 mos · Mumbai, Maharashtra, India

Jan 2006 – Jan 2007 · 1 yr · Bengaluru, Karnataka, India · Hybrid

• Founding member of the Data Center vertical in APAC. Implemented the first ever WAAS network architecture in APAC for an Australian HQ firm. CCNA certified.