Aug 2024 – Present · 1 yr 10 mos

• Built and launched a D2C ethnicwear brand from scratch — developed product curation, brand tone, content strategy, and digital presence
• Created original storytelling-led content for Instagram, product pages, and email campaigns
• Led go-to-market strategy, resulting in 85% sell-through of first inventory batch through organic marketing
• Oversaw creative direction, styling, production, and customer communication

Aug 2022 – Dec 2023 · 1 yr 4 mos

• Worked closely with early and growth-stage startups to define product narratives, content strategies, and go-to-market plans across digital channels. Partnered with product, design, and marketing teams to ensure messaging clarity, brand alignment, and user-first communication.
• Product Messaging & Positioning: Wrote onboarding flows, feature copy, and lifecycle content for apps and web platforms with a focus on activation and retention.
• Brand & Content Strategy: Built messaging frameworks, brand voice, and tone guides based on audience insights. Led content efforts across websites, landing pages, and socials.
• Cross-Functional Collaboration: Supported wireframe copy, creative briefs, and execution in sync with PMs, designers, and marketers.
• Audience Research & Insights: Grounded all work in user interviews, surveys, and competitor analysis to improve content resonance.
• GTM Content & Launches: Delivered product launch content, sales enablement assets, and messaging that supported growth and early adoption.

May 2022 – Jul 2022 · 2 mos

• Developed patient-first brand messaging and content for health-tech onboarding and digital presence
• Wrote high-converting landing pages, website copy, and feature descriptions
• Supported product GTM and UX storytelling for improved trust and user engagement

Mar 2022 – Jul 2022 · 4 mos

• Developed content and brand strategy for websites and mobile apps for early-stage startups
• Created onboarding flows, feature messaging, and UX content in collaboration with product teams
• Led social content and brand voice definition based on user research and audience insights
• Supported creative briefs, wireframe copy, and cross-functional collaboration with design, data, and marketing.

Jul 2021 – Aug 2022 · 1 yr 1 mo · India

• Co-founded and scaled a D2C wellness gifting brand with a focus on healthy snacking and minimalist packaging
• Built the brand story, packaging experience, Instagram content, and festive campaign strategy
• Managed influencer collaborations, logistics, and customer feedback loops
• Achieved 275% revenue growth in 8 months through storytelling-led campaigns and product-market alignment

Jun 2021 – May 2022 · 11 mos

• Conducted in-depth market research on digital therapeutics and chronic lifestyle disorders
• Co-designed a Diabetes management program piloted with 80+ patients
• Aligned product features with clinical therapy and user needs, supporting productization and automation
• Built patient-first communication and onboarding frameworks in collaboration with medical experts

Nov 2020 – May 2021 · 6 mos · Jaipur, Rajasthan, India

• Delivered academic and technical content across disciplines like health sciences, food tech, sustainability, and microbiology
• Created over 120+ research-based content pieces for international learning platforms
• Gained structured writing and research methodology experience

Aug 2015 – Jul 2016 · 11 mos · Rajasthan, India

• Built an online brand on Instagram and Facebook
• Managed product creation, supply chain, and customer service independently
• Achieved 270% business growth in the first 8 months through organic social media marketing