May 2023 – Apr 2024 · 11 mos

Apr 2020 – May 2023 · 3 yrs 1 mo

• Lead the global marketing and demand generation function, including product and brand marketing, digital marketing, enterprise marketing, PR, creative, sales enablement, and marketing operations
• Chartered with improving marketing processes and discipline in the management consulting space
• Establish marketing plans, enable sales support, segmentation, competitive intelligence, and lead generation

Sep 2015 – Apr 2020 · 4 yrs 7 mos

• Manage corporate marketing and communications functions - brand management, PR, media relations, corporate positioning, advertising, events and sales support
• Build, manage and optimize effective marketing campaigns for a diverse range of initiatives across various search and social media networks
• Spearhead content creation, events and PR to increase brand visibility, awareness, account mining and new business development

Aug 2011 – Sep 2015 · 4 yrs 1 mo · Chennai

• Trusted adviser to the executive leadership in developing strategic approach and targeted high-level messaging
• Launched and maintained internal weekly email newsletter, which delivered department- and company-wide news, while simultaneously reducing email overload
• Generating, editing, vetting all editorial content from the executive leadership office
• SPOC for all Employee Engagement initiatives, HR-centric branding and communication needs
• Drafted speeches for national level keynote addresses, wrote articles for publications
• Drafted white papers, case studies, coffee-table books, and key reports on emerging market trends
• Planned and implemented several org-level marketing and communication campaigns

Jun 2010 – Aug 2011 · 1 yr 2 mos · Greater Chennai Area

• Responsible for PR, branding and marketing across brands under the Oriental Cuisines umbrella
• Drive incremental revenue through the coordination of marketing initiatives with targeted key accounts, channel partners, internal and external sales organizations, alliance partners and brand managers
• Introduced a Digital Asset Management repository to help consolidate collaterals and drive brand identity through cohesive communication
• Set-up digital presence for all brands and handled complete Social Media Marketing
• Increased revenue for French Loaf from 62 lacs in Dec 2009 to 1 cr in Dec 2010 through branding, collaterals and PR

May 2008 – Jun 2010 · 2 yrs 1 mo

• Written, edited content across sections of the paper; responsible for cover page
• Work closely with the editor to commission stories and organize contracts; liaise with in-house teams of writers, photographers, printers, designers and production staff
• Put together the Times Career Avenues event – a counseling session that was put together for students of Class X to XII to assess job opportunities across industries
• Handled the Times Food Guide Awards 2010 – liaise with clients across all sectors in the hospitality industry, event scheduling, budgeting, décor, emcee management etc.
• Designed the change in layout for the tabloid

May 2006 – May 2008 · 2 yrs · Greater Chennai Area

• Reviewed website articles and made them specific to target audience
• Ensured video, texts, images, and photos are in context with the topics
• Created, verified, and maintained a proper structure for metadata
• Written and edited promotional content and photo captions
• Planned and conducted digital marketing campaign for clients
• Worked closely with web designers and web developers and made websites impressive
• Researched, and provided topics to writers for blog posting and edited the same