Sep 2022 – Feb 2025 · 2 yrs 5 mos

• Product & Account Marketing Lead – Microsoft
• (Sep 2022 – Feb 2025)
• Led a team of 5 product and ABM strategists driving Accenture's visibility, penetration, and account engagement across Microsoft's technology, finance, and HR divisions — with a sharp focus on GenAI and ERP solutions.
• In this role I functioned as the key marketing advisor to Accenture leadership, translating complex product and service propositions into compelling narratives tailored to key accounts — powered by customer personas, VoC insights, and creative storytelling.
• → Orchestrated multi-channel campaigns that drove 2X product and services adoption through A/B testing and customer journey mapping
• → Managed a quarterly marketing budget of $100K across events, digital, social, and content
• → Built sales-driving communications rooted in VoC feedback loops and customer-centric messaging
• → Advised senior stakeholders on cloud, GenAI, and ERP go-to-market positioning.
• Awards: Accenture Strategy & Consulting Quarterly Awards — 10 wins between 2020–2024, including Excellence in Campaigns (×2), Marketing Innovation Award, and Core Values Champion | Gartner Marketing & Communications Awards 2024 Finalist — Social Impact Marketing Category

Mar 2020 – Sep 2022 · 2 yrs 6 mos

• Integrated Marketing Lead – Global Strategy & Consulting
• (Mar 2020 – Sep 2022)
• Owned the integrated marketing function for Accenture's Global Strategy & Consulting network in India — spanning product, brand, talent, and internal communications across digital, video, content, events, and thought leadership.
• → Drove campaigns achieving 40M+ impressions and 500K+ clicks at 1.25% CTR across social, email, and paid channels
• → Managed end-to-end event marketing for global S&C agendas — 10K+ attendees across integrated digital and offline formats
• → Led global content marketing: omnichannel brand presence, thought leadership, and campaigns spanning inclusion, sustainability, and technology
• → Built comprehensive internal comms infrastructure: intranet, leadership blogs, newsletters, and I&D content
• → Led a team of marketers executing cohesive product, brand, talent, and internal comms campaigns across all channels.

Jul 2019 – Mar 2020 · 8 mos · Gurgaon, India

• This role involves conceptualising and executing Brand and Marketing strategy for multiple clients for The Blue Beans, a digital marketing agency with extensive experience in the F&B industry.
• I will be handling a diverse portfolio of clients ranging from F&B to tech to manufacturing and will be responsible for their entire online marketing campaigns and activities.

Oct 2018 – Mar 2019 · 5 mos

Jul 2016 – Oct 2018 · 2 yrs 3 mos · Noida

Jul 2014 – Jul 2016 · 2 yrs · Noida

Aug 2013 – Aug 2014 · 1 yr · New Delhi Area, India

• This role was two pronged and involved leading an India wide marketing and operations/supply chain team for an infrastructure construction startup.
• My jobs marketing side is one where i and the team under me are trying to increase the query count for both Durha Infracon (prefabricated and keep monitoring-engineered) and Durha Industries(Lifitng and Material handling). To achieve a better query count we have made our online presence on portals such as Indiamart, Alibaba, Tradeindia and Justdial very robust.
• On the offline front we have started taking part in in trade fairs and formed a customer-facing team which is unique in every aspect since it is a first of a kind experiment where a highly trained sales/marketing team is being deployed in the market to understand customer requirements and provide end to end solutions.
• The second step here is to present query data in a more streamlined manner to our senior management and sales teams as well as keep monitoring reviewing and refurbishing the various query channels through which we are generating maximum traffic.
• Operations wise we are trying to set up processes to reduce delivery times, successfully forecast inventory and make our production more streamlined.
• Since this is an industry where the majority of work is done through a lot of under the table dealings ,we are trying to make sure that we set up an operations team which believes in ethical, efficient and effective business practices.
• To do so we are identifying major vendors(For raw materials like P.U.F/Steel, transport etc), building storage and inventory checkpoints, trying to forecast inventory and ready product requirements on the basis of the number of queries coming in to the actual conversions, streamlining manufacturing abilities and making sure that the customers need are completely met with.

Jan 2012 – Jul 2013 · 1 yr 6 mos · Gurgaon, India

• As a part of the domestic holidays team, I was responsible for end-to-end product (holiday packages) lifecycle management.
• This included researching and trying out new product ideas, setting up operations teams to handle on-ground activities, sales trainings and product marketing management.
• As a sole owner of the region, I was able to drive a 150% year-on-year growth and was regularly a part of the top performers in the organization.

Jun 2011 – Aug 2011 · 2 mos

• Interned with a team which led a customized research project for an international tea brand hoping to make a foray into the Indian market.

Jun 2010 – Jul 2010 · 1 mo · Delhi

• Assisted a Pulitzer prize winning photojournalist on her cover page article covering the Clean Ganga movement for the July edition of the magazine.

Jun 2008 – Jul 2008 · 1 mo · New Delhi Area, India

• Was part of a team if interns involved in collecting SKU data for Varun Beverages.