V

Vrishi Malhotra

Digital Marketing Specialist

Delhi, India22 yrs 9 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Over two decades of cross-industry experience.
  • Expert in driving Diversity, Equity & Inclusion initiatives.
  • Passionate about creating impactful CSR strategies.
Stackforce AI infers this person is a CSR and Marketing professional with extensive experience in Diversity and Inclusion initiatives.

Contact

Skills

Core Skills

Project ManagementStakeholder EngagementDiversity & InclusionMarketingClient RelationsService Orientation

Other Skills

EnglishInterpersonal SkillsProblem SolvingFlawless ExecutionService Orientation (Social)Business LeadershipSpoken EnglishCustomer ServicePeople ProcessesVirtual TrainingInternal CommunicationsAttention to DetailSoft SkillsOpsNewsletters

About

With over two decades of cross-industry experience, I spearhead Marketing and Communications (MarCom) for TCS Empowers, the CSR unit of TCS. In this role, I am entrusted with the design, implementation, and management of innovative MarCom initiatives on a global scale. My primary focus lies in developing a comprehensive MarCom strategy that resonates with the organization's values, objectives, and stakeholder expectations. In my previous role, I was responsible for driving various Diversity, Equity & Inclusion initiatives across geographies. My background spans HR research, client retention, and project management. Starting in the service industry, I developed compassionate leadership skills. Interactions with HR leaders enriched my understanding of managing people. I'm passionate about leveraging my expertise to create tangible value and eager to explore new opportunities for meaningful impact.

Experience

22 yrs 9 mos
Total Experience
4 yrs 6 mos
Average Tenure
10 yrs 9 mos
Current Experience

Tata consultancy services

2 roles

Marketing and Communications, Corporate Social Responsibility

Promoted

Feb 2024Present · 2 yrs 3 mos

  • Heading the Marketing and Communications at TCS Empowers that involves positioning TCS’ CSR initiatives externally and internally by communicating it's commitment
  • towards social responsibility, sustainability and ethical business practices to all stakeholders.
  • Responsible for positioning TCS’s CSR efforts by designing and implementing communication
  • strategies to convey the units narrative.
  • Crafting awareness, engagement and alignment of all CSR programs and initiatives across
  • levels.
  • Developing marketing and communication plans to promote CSR initiatives internally and
  • externally.
  • Creating campaigns, producing content, utilizing social media, and organizing events to raise
  • awareness about the organization's CSR efforts and achievements.
EnglishClient RelationsInterpersonal SkillsProblem SolvingFlawless ExecutionService Orientation (Social)+15

Lead: Culture & Diversity

Aug 2015Apr 2024 · 8 yrs 8 mos

  • Responsible for Marketing, Branding & Communication initiatives via several internal and external channels.
  • Responsible for content creation for all Culture and Diversity initiatives, including writing award applications, DEI newsletter, and web-based training.
  • Executing several large-scale Culture & Diversity programs within TCS
  • Instrumental in creating and establishing brand identities across segments
  • Responsible for positioning, which includes featuring the organization in industry-recognized standards in the DEI space
  • Part of the core team involves conceptualizing, designing, deploying and implementing women's leadership development programs.
  • Created and implemented Diversity of the Mind model in sync with the LIREL values.
  • Program architect for TCS’ flagship program ‘Allies of Diversity’, an initiative where senior leadership from client organizations are invited for a conversation on diversity best practices and promoting allyship.
EnglishClient RelationsInterpersonal SkillsDiversity & InclusionProblem SolvingFlawless Execution+31

People matters

2 roles

Project Lead

Promoted

Apr 2014Jun 2015 · 1 yr 2 mos

  • Read
  • https://www.peoplematters.in/author/vrishi-malhotra
  • Spearheading business & delivery of various projects, which include special assignments like Business School and Best Employer issues.
  • Leading research projects involving response gathering for 3rd party researchers.
  • Responsible for Marketplace editorial and expansion. (Marketplace is a one-stop shop for HR buyers to search, assess and connect with HR products and service providers.)
  • Responsible for People Matters special supplement issues which involves getting HR service providers on board to contribute written content as well as advertisements.
  • Assisting the sales and marketing team in revenue generation by means of conceptualising and implementing subscription drives.
EnglishClient RelationsInterpersonal SkillsProblem SolvingFlawless ExecutionService Orientation (Social)+15

Assistant Editor

May 2010Mar 2014 · 3 yrs 10 mos

  • As Assistant Editor my responsibilities included assisting the editorial team in production of the monthly magazine.
  • Spearheaded the Great Places to Work project consecutively for three years. (Acted as the single point of contact for companies participating that included formulating questions, organising photo shoots, taking interviews and assisting in the sales and marketing function for profit generation)
  • Was responsible for creating, maintaining and enhancing database for People Matters.
  • Ownership of the CMS software for People Matters which enables loading of the magazine online.
  • Full ownership of the distribution of the magazine on a monthly basis.
  • Lead research projects for People Matters some of them are:
  • Benchmarking Gender Inclusion in Corporate India Survey in association with Tata Consultancy Services in 2010. The survey aimed to provide insight into the practices, policies and metrics regarding gender inclusion in corporate India.
  • Lead the project involving production and release of the HR Showcase book in association with NHRD. The book aimed at reflecting some of the best HR practices of companies across industries.
  • Worked on a special editorial feature on Second Careers of women employees in association with AVAR I-WIN, MTHR, Shailesh J. Mehta School of Management, IIT Mumbai. The study stressed on working women professionals returning to workplace after a gap.
  • Responsible for weekly newsletter, event listings and snippets for the magazine.
  • Formalising media partnerships and ensuring deliverables for the same.
EnglishClient RelationsInterpersonal SkillsProblem SolvingFlawless ExecutionService Orientation (Social)+15

Exl service

Assistant Manager – Client Operations

Jan 2006Jan 2008 · 2 yrs

  • Pune
  •  To lead a team of over 21 people, in an insurance (Motor Claims) environment.
  •  Handling escalations, catering to out of the box customer needs by suggesting appropriate solutions matching customer and business needs.
  •  Logging customer calls and monitoring team performance in terms of customer satisfaction surveys, login times, Customer Satisfaction transfers and other stipulated criterion.
  •  Administrative responsibilities including the preparation of the shift schedule, attendance and monthly incentives for the entire process.
  •  Devised a training module to incorporate most frequently asked questions collected over a period of two months across the floor and then creating an exhaustive database for the trainers to follow in the training.
  •  Have been keeping a track of the service level requirements for the client and delivering higher than expected quality scores and customer delight.
  •  Identification of training needs of team members, and helped provide the required training.
  •  Responsible for the performance of teams, and training development programs planning for the process.
  •  Involved with Base-lining the quality procedures, and supporting the management team with MI, client relations, target setting and achievement.
  •  Resource planning for the process.
EnglishClient RelationsInterpersonal SkillsProblem SolvingFlawless ExecutionService Orientation (Social)+12

The oberoi group

3 roles

Assistant Front Office Manager

Promoted

Jan 2002Jan 2004 · 2 yrs

  • Oberoi Towers, Mumbai
  •  Management and supervision of front office operations having strength of approximately 100 employees. (Including duty managers, guest relations, reception, cashiering, concierge, bell desk, doormen, parking valets, airport representation and car rental services).
  •  To manage an induction process and ensure that it achieves its purpose for all new employees which includes drawing up work schedules and job responsibilities for them.
  •  Managing staff appraisals and allotting objectives thereafter.
  •  Managing and developing key basic SOP’s for the department that includes grooming, quality of interaction, induce warmth and quick decision making ability through training and supervision among the staff.
  •  To ensure that groups, crew and blocks are handled efficiently from the time of their arrival till departure.
  •  Responsible for according and managing all VIP guest amenities.
  •  Managing foreign dignitary visits, cruise liner movements and leisure groups.
  •  Managing hotel operations during the night in the capacity of Duty Manager.
  •  Initializing Night Audit and Hotel Revenue accounting procedures and Management Information Systems.
  •  Managing airport representation and car rental services.
  •  Counseling team members. The hotel has a formal system of annual appraisals with quarterly reviews.
  •  Managing the Reservations Call Center for both inbound and outbound bookings.
  •  Airline Crew Management – responsible for managing transportation, rooms and relationship management.
  •  Managing foreign currency transactions.
EnglishClient RelationsInterpersonal SkillsProblem SolvingFlawless ExecutionService Orientation (Social)+11

Guest Relations Manager

Jan 2000Jan 2001 · 1 yr

  • Oberoi Towers, Mumbai
  •  The department is at 91% in its Guest Service Ratings .In the Leading Quality Assurance audit of The Leading Hotels of the World; it is at 81.70% against an average of 74.80% of similar luxury properties audited by The Leading Hotels of the World internationally.
  •  Customer Relationship Management & Guest Feedback solicitation and analysis.
  •  Managing a team of Guest Relations Executives and responsible for their training, development and appraisals.
  •  Managing and implementation of an effective system of customer relationship management that includes guest recognition program, long stay relationship management, guest interaction procedures etc.
  •  Managing and maintaining prescribed service standards to ensure delivery.
EnglishClient RelationsInterpersonal SkillsProblem SolvingFlawless ExecutionService Orientation (Social)+11

Guest Relations Executive

Jan 1999Jan 2000 · 1 yr

  • The Oberoi Grand, Kolkata
  •  To receive guest feedback and preferences regarding hotel services and ensuring action is initiated on the same to maximize guest satisfaction.
  •  Managing and maintenance of guest history details and ensure its implementation.
  •  Being a ‘one stop shop’ for guest relations and manage “owning the guest” program.
  •  Comprehensive knowledge of FIDELIO and various reservations systems.
EnglishSpoken EnglishOps

Taj hotels

Hotel Operational Management Trainee, Admiral Plaza

Jan 1998Jan 1999 · 1 yr · Dubai, United Arab Emirates

  • Responsible for all front desk activities (check in, check out, ticketing, handling guest visas, handling airport transfers).
  • Hotel room reservations – reservations, inventory and rate management, practicing yield management.
  • Ensure all international travellers met with courtesy and extend all help required accordingly

Education

Symbiosis Centre for Distance Learning

PGD HRM — Human Resources

Jan 2006Jan 2008

Institute of Hotel Management, Aurangabad

Hotel Management — Accommodations

Jan 1995Jan 1998

La Martiniere for Girls, Kolkata

ISC — Humanities

Jan 1993Jan 1995

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