May 2022 – Present · 3 yrs 10 mos · On-site

• 10L/month -> 13CR/month
• 0–1: Business Creation & Go-to-Market
• Scaled revenue from 10L/month to 6Cr/month in an year.
• Conceived and launched Coding Ninjas’ flagship professional upskilling vertical.
• Designed the product via deep market/user research and iterative MVP launches.
• Built a high-performance sales org from scratch—hiring, establishing playbooks, comp models, and driving CRM adoption.
• Drove initial growth marketing—engineered acquisition funnels, increased lead conversion 4x, cut CPL by 50%.
• Managed cross-functional product sprints to refine the user journey and optimize touchpoints.
• 1–10: Scaling, Optimization & Profitability
• Scaled revenues from INR 6cr/month to 13CR/month, delivering business profitability and P&L ownership.
• Expanded sales headcount to 350+; pioneered university partnerships for fresher hiring, reducing costs by 33%.
• Led advanced growth marketing: ML-driven lead scoring, new product lines, and reactivation campaigns.
• Uplifted sales conversion by 20% with deep funnel analytics, revamped pitches, and personalized touchpoints.
• Partnered on major product/tech upgrades, reducing page-load times and directly boosting acquisition metrics.
• Shortened sales rep ramp-up from 45 to 12 days using robust, AI-powered training programs.
• Outcome: Architected & led a full-funnel, high-ticket business—building a high-performing sales force, driving growth marketing strategy, and owning product-market fit to take Job Bootcamp from ₹10 L to ₹13 CR monthly.

May 2021 – May 2022 · 1 yr · On-site

• Identified and took charge of the user acquisition and conversion funnel for the flagship “Scholarship Test” paid course product.
• Achievements:
• Generated 5,000+ paid registrations and 50L revenue in the first month, scaling business from INR 1CR to 3CR/month in <12 months.
• Focused on low-ticket, high-volume courses targeting college students (DSA, Full Stack, ML, etc.)—purely via product-led growth.
• Growth & Execution Strategies:
• Launched new courses through market research and user interviews, addressing real skill gaps.
• Doubled top-of-funnel acquisition by leveraging organic, email, drip, campus ambassador, and social channels.
• Unlocked 50% higher conversion rates with new pricing/discounting strategies and data-driven optimizations.
• Enhanced referrals by 50% via NPS analysis and redesigned reward journeys.
• Drove a 30% increase in LTV by optimizing upsells and launching add-ons (course extensions, mock interviews).
• Regularly contributed to landing page/product redesigns to further improve UX and boost conversions.

Dec 2020 – May 2021 · 5 mos · On-site

• Joined during the COVID-19 remote work phase as "Strategy Lead" after a direct conversation with the founder, initially without a defined role.
• Took a hands-on approach exploring YouTube growth, launching and shaping CodeStudio (a free coding practice platform), and initiating B2B partnerships with colleges.
• Built early traction and process improvements despite WFH challenges and a lack of cross-functional collaboration.
• Established a learning-first culture, proactively experimenting and adapting to high-impact areas across product and marketing.