Sep 2024 – Aug 2025 · 11 mos · Gurugram, Haryana, India

• Team Leadership: Manage & mentor teams across Infrastructure, Deliverability, and Campaign Execution to drive performance.
• Email Lifecycle Strategy: Oversee full-funnel email campaigns (onboarding, engagement, retention, reactivation).
• Personalization & Segmentation: Leverage data-driven insights to craft targeted, high-converting campaigns.
• Infrastructure & Deliverability: Maintain email servers, IP reputation, authentication protocols (SPF, DKIM, DMARC), and resolve blacklisting issues.
• Campaign Execution: Ensure high-performing email campaigns with personalization, segmentation, and A/B testing.
• Compliance & Best Practices: Enforce adherence to GDPR, CAN-SPAM, and other email regulations.
• ESP & Tech Stack Optimization: Manage platforms like MailWizz, Postfix, PMTA, SendGrid, ensuring scalability & efficiency.
• Performance Analytics: Monitor key metrics (inbox placement, open rates, CTR, bounce rates) and implement data-driven improvements.
• Process Automation: Implement workflows to optimize sending strategies and reduce manual effort.
• Crisis Management: Quickly address spam complaints, blocklists, and IP reputation issues to maintain high deliverability.

Sep 2021 – Aug 2024 · 2 yrs 11 mos

• Leading a Team of Deliverability specialist
• SMTP configuration and Management
• Work on Email Deliverability policies and rules
• Scan Database and regular campaigns for better Deliverability
• Responsible for Domain/IP reputation, Blacklist management
• Communicate with Mailbox providers for any type of issues regarding blocks and reputation
• Works with other Teams for campaigns, Email servers and Domain authentication

Dec 2019 – Aug 2021 · 1 yr 8 mos · Noida Area, India

• Email Server installation and configuration
• Work on Email Deliverability policies and rules
• Guide and train Email Team about Deliverability rules, CAN-SPAM, CSPL and GDPR policies
• Regular audit of all campaigns for better inbox Delivery

Dec 2017 – Dec 2019 · 2 yrs · Hyderabad Area, India

• Manages the Deliverability Team in all respects, from hiring to ensuring that SLA’s are met
• Provides strategic guidance and recommendations to account teams and clients on improving email deliverability and recipient engagement, improving program performance, best practices
• Creates process and industry documentation for internal and external communication
• Leads in streamlining current deliverability process, creates new processes
• Proactive in gaining knowledge of new industry trends, emerging technology, ISP treatment of commercial email, industry groups, and recipient behavior
• Communicates and promotes Zeta’s Deliverability services and products
• Balances team and personal achievement
• Gives and receives constructive feedback appropriately
• Acts proactively without prompting by Leadership team, partners and/or customers
• Hires, leads, and manages a team of professionals who are critical to Zeta’s success
• Creates all MTA script configurations

Jun 2015 – Dec 2017 · 2 yrs 6 mos · Gurgaon, India

• Manage the special offer email program execution and complete Microsoft projects.
• Collaborate with Merchandising, Content and Creative teams to develop the email strategy for special offer emails.
• Oversee the email brief creation process by reviewing and submitting briefs to the Copy and Creative teams.
• Ensure accuracy of email content and on time production of all components.
• Work with other internal teams to promote company-wide initiatives in emails.
• Track and monitor changes for copy and creative requirements from partners’ feedback.
• Lead and participate in internal marketing, creative review and various cross-department meetings.
• Organize and schedule host mentions based on programming categories and brands.
• Optimize process by establishing efficiencies for the teams involved and monitor producer reports for compliance.
• Maintain knowledge of email best practices including CAN-SPAM compliance and deliverability
• Develop segmentation and A/B tests to continually optimize deliverability, open rate and clicks
• Work with IT Developers regarding technical aspects of connecting with and using the Exact Target
• Collaborate with BI Specialists to maintain clean customer list; resolve technical issues that arise
• Continually work with creative and editorial teams (among others) to optimize marketing effort and maximize awareness on upcoming promotions to customers
• Ensure all emails are coded utilizing best practices, correct links, images and landing pages
• Create segmentation that follows best practices and increases deliverability rates
• Set up and schedule email campaigns based on marketing schedule via Marketo
• Ensure email template/code is mobile-friendly
• Maintain updated lists
• Create weekly reports for email campaigns sent that analyzes the ROI of each send
• Report on campaign performance weekly to build upon findings and insights
• Create trend reports that look at email campaigns over time to determine their validity

Oct 2010 – Jun 2015 · 4 yrs 8 mos · New Delhi Area, India

• Setup In house Email marketing server with Dedicated server and dedicated IP addresses. Installation cpanel in server with set SPF record and DKIM signature. Rotate IPs through Power MTA to maintain Inbox delivery. Achieved 100% mail delivery in rediffmail and Yahoo. Also checks Spam Keywords and CAN SPAM policy. Maintained white listed IPs through black listing websites, just like, Spamhaus, Baraccuda etc. Also Involved in the Lead generation and Design HTML5 Email campaign with Dreamviewer and Photoshop. Also creates Micro websites for multiple projects. Manage PPC campaign through Google Adwords
• In House Email Marketing Server Setup
• Multiple Email Marketing Software like, Marketo, Mailchimp, Maildril, Amazon SES, Benchmark, Netcore, Elastic Email.
• Designed Emails in HTML with help of Dreamviewer and Photoshop
• Managed PAN Indian Emails Database of Target industry with Location wise