Jun 2025 – Present · 9 mos

• I contribute feedback to the Google Ads team as part of their Advisor Program, sharing insights on how the platform can better support B2B demand generation and pipeline growth. My inputs are shaped by hands-on experience running high-impact performance marketing campaigns for SaaS and enterprise brands.

Oct 2024 – Present · 1 yr 5 mos

• The CMO Alliance exists to create an exclusive centre of excellence for current (and aspiring) Chief Marketing Officers all over the world. Through intimate + exclusive small councils, peer-to-peer meetings, articles, podcasts, events, and reports, our mission is to provide CMOs with the content they need to grow their business, hit their targets, learn from other marketing leaders, and level themselves up - personally and professionally.

Oct 2022 – Dec 2023 · 1 yr 2 mos

• Performance Marketing Pilot for the SaaS Aircrafts ✈️
• Portfolio - Sprinklr | CleverTap | ZingHR | Itilite | Tookitaki | Zomentum | Goodera | Growth Nirvana | Bhumi NGO | SourceWiz
• How do I take-off? 🚀
• Simplifying Strategies ✏️
• Clean Execution ▶️
• Score Optimization ♻️
• Insightful Reporting 📈
• People Focused Copies 👨‍👨‍👦‍👦
• Bulletproof Tracking ®️
• Search Share Gains 🔷
• ABX Enablement ➕
• Media Spend Organization 💲
• Scale with Maturity 💯
• Nudge me to take a flight together 🖐️

Jul 2022 – Oct 2022 · 3 mos

• Oversee a diverse team of 30 professionals managing a portfolio of 27 clients in the B2B SaaS space.
• Delivered exceptional results, achieving a 7x Return on Ad Spend (ROAS) and robust pipeline growth through performance marketing and cross-channel retargeting campaigns.
• Cultivated a highly skilled in-house marketing team, expanding it to 30 members through effective training and mentorship programs.

Jan 2021 – Jul 2022 · 1 yr 6 mos

• Strategized and executed marketing campaigns driving high-quality SQLs and opportunities for SaaS companies.
• Achieved significant reductions in customer acquisition costs (CAC) by up to 15% quarter on quarter.
• Provided leadership and guidance to a team of marketers, fostering a culture of high performance and continuous improvement.

Jan 2020 – Jan 2021 · 1 yr

• Established and led the digital marketing team from inception, pioneering successful strategies and processes.
• Initiated and executed impactful campaigns resulting in notable successes and initial growth stories.
• Spearheaded the development of innovative marketing initiatives, setting the foundation for future expansion and achievement.

Apr 2021 – Oct 2022 · 1 yr 6 mos

• Built a Strong Digital Martech Setup driving MQLs every month
• Optimizing Marketing <> Sales funnel & improving the retention by 5% every quarter
• Executed Cross Channel Advertising Programs across Google / Facebook / Linkedin / Display
• Reducing CPA by 4% every month
• Successfully expanded advertising campaigns to 2 new markets
• Generated ROI of 6x from direct subscription sales & 8x ROI from one-time setup operations

Aug 2018 – Dec 2019 · 1 yr 4 mos

• Successfully Managed PPC accounts of B2B & B2B2C customers having a budget spend from $100k - $500k
• Lead the Marketing Automation operations for Employer Branding to generate awareness and leads for Recruitment.
• Lead as a Social Media Strategist to plan and publish engaging content over the social accounts which drives engagement, interaction, traffic and leads.
• Mentored Design, Video, Content, Product & Digital teams to work objectively and experiment marketing that performs.
• Lead Mobile Marketing Operations to an increased conversion rate of 8% - 12% Y-O-Y. Developed effective strategies to drive strong App Installs and In-App actions.
• Developed ABM practices & implemented personalisation amongst the accounts, resulting in increased 07% of the CTR.
• Aggressively involved in strategic planning & consulting clients to expand Marketing Spend and adopt the omnichannel approach.
• Hosted Annual Meets and Corporate Functions with an extravaganza in anchoring.
• Organized in house Employee Engagement Contests like - "Social Media Rockstar 2018 & 2019"
• Delivered high-level training sessions to Indonesian Corporate Visitors and In house employees on Digital Marketing, App Marketing and Google Ads (AI, Automated Bidding & Transformation).
• AdTech Stack Used: Google Ads, Facebook Ads, Bing Ads, Linkedin Ads, Apple Search Ads, Instagram.
• MarTech Used: Salesforce Marketing Cloud, Semrush, MailChimp
• DataTech Used: Google Analytics, Facebook Analytics, Firebase, GTM, Apple Analytics, Play Console Analytics, Google Search Console.

Jan 2018 – Jul 2018 · 6 mos

• Managed 15 PPC accounts having a budget ranging from $100k - $500k.
• Trained freshers on Google Ads, Facebook Ads and Canva
• Mentored teams on best PPC practices, CRO and design.
• Delivered informative presentations on Paid Ad Landscape and future.

May 2017 – Oct 2017 · 5 mos

• Lead the Social Media Marketing & SEO Executive at Trippin Traveller LLC, a leading tour and travel company based in Bangalore.
• I handled social media accounts backed by creative social media calendar, improvised SEO of the website by correcting Error 404, broken links, meta tags, keyword research etc.
• Launched "Jal Mahotsav 2017" campaign which was a lead generation ad campaign for the off-beat tour packages offered by organization.

Apr 2016 – Apr 2017 · 1 yr

• At ExamShiksha, we all come to work every day because we want to solve the biggest problem in the education system. Everyone is guessing. Publishers don’t know what books to build, how to monetize them, or even what to price them at. Advertisers & brands don’t know where their target users are, how to reach them, or even how much they need to spend in order to do so. Investors aren’t sure which books and genres are growing the quickest, and where users are really spending their time (and money).
• Throughout the history of business, people use books/ebooks to make more informed decisions. Our mission at ExamShiksha is to make the book economy more transparent. Today we provide the most actionable books online delivery platform & insights in the education industry. We want to make this platform available to as many people as possible (not just the top 5%).