Sep 2021 – Dec 2024 · 3 yrs 3 mos · Santa Barbara, California, United States

• At UC Santa Barbara, we offer a dynamic environment that prizes academic inquiry and interpersonal connection to inspire scholarly ambition, creativity, and discoveries with wide-ranging impact. We’re inquisitive and curious, community-driven and globally-focused. Across our campus, you’ll find independent thinkers and consensus builders, Nobel Laureates and leaders chasing noble causes. But no matter how you define us, we are above all Gauchos — diverse in our pursuits, yet connected in our collective drive toward excellence.
• https://www.ucsb.edu/

Jan 2021 – Aug 2022 · 1 yr 7 mos · Los Angeles Metropolitan Area

Oct 2019 – Aug 2023 · 3 yrs 10 mos · Greater Los Angeles Area

• Publishing to Forbes about growth hacking, sales, marketing strategy, eCommerce, fitness, high-performance habits and mindfulness

Jul 2017 – Aug 2018 · 1 yr 1 mo · Greater Los Angeles Area

• Responsible for sharing the NGS story and helping larger brands connect with Millennial & Gen Z Entrepreneurs, in every space from Social Enterprise, to tech, to products, eCommerce and beyond.
• Our rich community of 10K members is one of the most engaged millennial entrepreneurs community, just behind Forbes. Our founders come from all backgrounds, but are highlighted by Shark Tank invested companies, Thiel Fellows, Cuban Investments, top publication leaders like Entreprenuer Magazine and many more.

Feb 2017 – Jan 2023 · 5 yrs 11 mos · Greater Los Angeles Area

• I partner in leading a small data-driven team to run multifaceted marketing campaigns for companies around the world. Our team's work has been featured in Inc., Forbes, Entrepreneur and on a number of podcasts including Entrepreneur on Fire with John Lee Dumas.
• To inquire, please apply at www.kjgrowth.com.

Jun 2016 – Sep 2016 · 3 mos · Greater Philadelphia Area

• Volunteer in the Endevvr High School student incubator, supporting their startup ventures. Based in Philadelphia.

May 2016 – Mar 2020 · 3 yrs 10 mos

• Author and writer on Influencive, the network for unconventional business insights. Writing for the following topics: venture capital, startups, leadership, digital marketing, user interface design and user experience design.

Jul 2014 – Apr 2016 · 1 yr 9 mos · Greater Philadelphia Area

• Primary focus in Go-to-market plan creation for product launches; addressing key areas including strategy, timeline, messaging and projections
• Consumer research: general market and multicultural: Administer qualitative and quantitative research studies, observe focus groups and extract key insights to integrate into business cases
• Leading Go-to-market plans: financial / sales projections, data pulls, cleaning and analysis, consumer insights (from research), messaging, sales channels, media, timelines, strategic positioning
• Data pulls and analysis: Tableau data analysis and visualization
• Business case formulation: empirically-backed methods to reach sales & marketing goals
• Manage department budget: P&L responsibility, annual forecasting, expense tracking

Apr 2014 – Aug 2017 · 3 yrs 4 mos · Greater Philadelphia Area

• CEO and founder of Vea Fitness
• Vea Fitness is the only app to give you monetary rewards for crushing workouts, like “Run 2 Miles, Get 10% off at New Balance” . Using GPS tracking, Vea notifies you when you've achieved the reward, logs all your workouts automatically and provides a coupon code to use your discount.
• Management scope: project management, financial projections / valuation, UX / UI design, web design and build, marketing: social, email, blog, customer journey, sales/partnerships

Sep 2012 – Jul 2014 · 1 yr 10 mos · Dulles, Virginia

• Responsible for the strategy, planning and implementation of marketing campaigns that include media such as SEO, PPC, website content, email marketing, thought leadership, blogging and public relations.
• Recent projects:
• Fully integrated, automated email campaign with landing pages, social media + Adwords
• Launched first a local, then after maturity, a national SEO campaign.
• Organic Web presence optimization: Content building through partnerships with content producers, forum/conversational media
• Leverage channel partners for co-branding initiatives

Jun 2010 – Sep 2010 · 3 mos · La Jolla California

• Worked with VP Business Development on the marketing team for a B2C picture frame company.
• Responsible for formulating and executing email (eBlast) direct marketing, web-based communications, copywriting, graphic design, and trade shows. New optimization strategies improved both open and click through rates.