Nov 2022 – Apr 2025 · 2 yrs 5 mos · On-site

• Establishing product design as a core capability within Digital, Data & IT. Defining a user-centered strategy and setting requirements for enterprise-wide systems. Leading the integration of UX practices to support the discovery and development of new and existing clinical trials data management applications.
• Defining a department-specific operational and capability roadmap and 3-year UX strategy
• Implementing new governance and internal efficiency tools for process standardisation
• Led product discovery efforts across the portfolio, driving early-stage ideation, prioritisation, roadmap, and validation
• Mapping, analysing, and optimising value creation across journeys and touchpoints
• Led the training of 300+ senior-level colleagues in adopting new-ways-of-working and outcome-focused mindsets
• Recruiting, building and mentoring a high-performance team growing from 0 to 6 FTEs

Oct 2022 – Oct 2022 · 0 mo · Singapore · On-site

Jan 2022 – Oct 2024 · 2 yrs 9 mos

• Apartment buildings. Matr No 10uc, 11ht Frederiksberg, Denmark
• Tangible fixed assets valued at 24 MEUR
• Annual maintenance budget 0,7 MEUR
• Key responsibilities;
• Board meeting management, financial reporting, strategic guidance
• Financial evaluation of all investments and strategic risk
• Project finance management and long-term financial planning & analysis

Jan 2020 – Jan 2022 · 2 yrs

Jan 2018 – Jan 2022 · 4 yrs

• Leading an agile team of strategists, designers and engineers working with visionary global leaders. Focused on identifying new business opportunities across core functions spanning Commercial, R&D, Manufacturing, and Logistics.
• Managed 4+ direct reports and was accountable for a portfolio of projects ranging in size up to 4 MEUR
• Oversaw contracts and ensured client expectations were consistently exceeded
• Led digital transformations leveraging technologies such as AI/ML, IoT, Big Data, and Connectivity.
• Responsible for overseeing product lifecycle management, encompassing customer journeys to engineering
• Conducted in-depth market analysis, Jobs-To-Be-Done, value proposition development, to key recommendations
• Identified "to-be" journeys, conceptualised validation processes, usability tests, and P.O.C documentation
• Established and deployed a partnership with HERE Technologies, to accelerate the next-gen car safety system

Jan 2013 – Jan 2018 · 5 yrs

• As one of three co-founders, our mission was to change how people park their cars - one car at a time. I was responsible for strategic planning and execution of the technology roadmap, product and brand strategy.
• Scaled the business from 0 to above 120 MEUR in revenue with key metrics and KPI development
• Launched the world's first Smart Parking Watch with in-app mobile payment services
• Managed the process of patents and intellectual property rights for successfully reaching 6.6 million units sold
• Refined the value proposition through validation, testing, and documentation for seamless user experiences
• Negotiated and implementation of strategic partnership securing ParkOne pre-installed in all new AUDIs in Denmark

Jan 2010 – Jan 2013 · 3 yrs · London, Storbritannien

• Part of an innovative product team in Sony Home Entertainment providing insights and POC’s to Sony’s C-suite. Leading the design and implementation of an innovative new way to enjoy television, infused by internet connectivity "first generation of Smart TV"
• Turnaround with 22.4 million units sold, surpassing the preceding year by 6.8 million units
• Transformed Sony's product portfolio to play a leading role in the Smart TV experience category
• Responsible for shaping the product vision, portfolio strategy and project optimisation
• Spearheaded digital initiatives on connectivity for streaming and dual-screen experiences
• Built and drove the annual and 3-year strategy including the roadmap

Jul 2007 – Feb 2012 · 4 yrs 7 mos

• Key responsibilities; Governance and strategic planning, financial oversight, fundraising, advocacy and representation

Jan 2007 – Jan 2010 · 3 yrs

• Grew the business to become the leading provider of digital mobile solutions in Nordics as part of the management team. Our software products cover mobile app, mobile site-building application, and an Online SaaS advertising platform with data analytics reporting.
• Achieved an 800% revenue growth and maintained a net revenue retention rate of 175%
• Recruited, hiring and growing the team from 3 to +12 FTEs
• Executed over 150 successful projects across various industries
• Responsible for operations, and managed the product and the development team
• Guided clients such as NOKIA, CARLSBERG, and MAERSK on their mobile digital strategy and development
• Managed business relationships with FACEBOOK, GOOGLE and large Danish news media
• Negotiated and advised the successful acquisition by web browser company, Opera

Jan 2006 – Jan 2010 · 4 yrs

• As advisor to the Nordic GM, I played a pivotal role in enabling growth with tasks including strategic planning, competitive positioning, and principal guidelines for product portfolio optimisation of the entire product range (home entertainment, white goods, telecoms, mobile and accessories)
• Increased sales by 28%, while operating profit surged by 58% following the strengthening sales and marketing teams
• Contributed to recruiting and growing the Nordic team from 2 to +80 FTEs
• Built capability and cultivated cross-functional teams to deliver compelling, customer-focused outcomes
• Designed and orchestrated the Nordic governance structures and demand management processes

Jan 2003 – Jan 2010 · 7 yrs

• A global strategy-design consultancy specialised in the intersection of brand development, industrial design and product management helping businesses develop sustainable value.
• Led a staff of +10 and accountable for a portfolio of projects of sizes up to 12 MEUR
• Built a robust business from scratch
• Managed a portfolio of above 200 projects and coordinated end-to-end development and launches
• Collaborating with partners incl. Fritz Hansen, Georg Jensen, Royal Copenhagen, Swarovski and SONY PlayStation
• Facilitated innovation workshops to drive strategy and fuel growth through co-creation methods and Design Thinking
• Orchestrated and conducted extensive research on emerging digital trends, behaviours, and technologies
• Managed our design work that was presented at MOMA, Centre Pompidou and Confederation of Danish Industry
• Recognised with business awards such as IF Award, Good Design, Red Dot Award
• Guest Lecturing/Speaker;
• STU - University of Southern Denmark
• MUAS - Munich University of Applied Sciences
• UWE - University of the West of England

Jan 1999 – Jan 2003 · 4 yrs · Denmark · On-site

• Coloplast is a 2.5bn EUR company within the medical device industry. Coloplast develops products and services that make life easier for people with very personal and private medical conditions. The business areas include Ostomy Care, Continence Care, Wound & Skin Care and Interventional Urology. Coloplast operates globally and the organization consists of ~15,000 employees.
• Quality process training and education responsible for +20 operators and supporting all functions in manufacturing
• Created and maintained quality-related documentation, e.g. Device master record, quality plan, control plan, quality record, and local quality instructions