Nandini Gupta — Business Development Executive

Strategic B2B Marketing Leader with 20+ years of experience across Tier 1 IT, consulting, and technology firms in global, client-facing roles. Proven expertise in Account-Based Marketing (ABM), Industry & Partner Marketing, and Go-To-Market (GTM) strategy—driving demand generation, sales enablement, and brand visibility through integrated, multi-channel campaigns. Project-managed high-impact marketing programs for Cloud, Data & AI (including Generative AI), and Enterprise Solutions portfolios, collaborating with hyperscalers like AWS, Google, MSFT. Delivered 360° marketing initiatives including digital campaigns, executive roundtables, webinars, and global tech events such as AWS Summit. Experienced in leading cross-functional teams across geographies, managing agency/vendor partnerships, and delivering measurable results for marketing campaigns. Proficient in CRM and digital marketing tools and practices including CMS, DAM, SEO, and both paid and organic social media campaigns. Salesforce Certified AI Associate, with certifications in Business Management (XLRI) and Project Planning & Management (University of Virginia – Darden). Multilingual in French, English, Hindi, and Bengali. Areas of expertise: Salesforce certified AI associate| PMO | Strategic Marketing Operations in B2B environment |ABM| Integrated Marketing | Digital Marketing | Industry focused Campaigns | Brand Positioning | Social Media | Website & Social Analytics | Content Marketing | Influencer Marketing | Events | Sales Enablement | Growth Marketing | Client Relationship & Stakeholder Mgt.| Project Management | Multilingual (French & English) Global Interactions: France, Nordics, UK, Netherlands, Belgium, Poland, Brazil, Guatemala, US, Australia, China Sectors worked for - IT/ITES, BPO, Aerospace, Energy Transition & Utility, Fertilizer & Agriculture, Market Research, Insurance

Stackforce AI infers this person is a B2B marketing leader with expertise in integrated marketing strategies across technology sectors.

Location: Kolkata, West Bengal, India

Experience: 21 yrs 10 mos

Skills

Abm
Sales Enablement
Marketing Strategy
B2b Marketing
Marketing Campaign Management
Leadership
Marketing
Project Management
Internal Communications
Account Management

Career Highlights

20+ years in strategic B2B marketing leadership.
Expertise in Account-Based Marketing and Go-To-Market strategies.
Multilingual with strong global marketing experience.

Work Experience

Capgemini

Engagement Manager | Marketing Ops | ABM & B2B Sector Marketing Campaigns Lead | Sales Enablement (1 yr 5 mos)

Marketing & Operations Manager | GTM Portfolio Campaigns Lead - Nordic BU, Capgemini (2 yrs 7 mos)

Team Manager/Marketing Campaigns Lead - Nordic BU (5 yrs 3 mos)

Team Manager/PMO - Capgemini University Marketing & communications/Digital Age Learning Lab (1 yr 7 mos)

PMO - Capgemini University Marketing team (10 mos)

Global Internal Communications Lead - Capgemini Business Services (1 yr 5 mos)

Campaign Manager - Branding, Marketing & Communications (3 yrs 5 mos)

Account Manager (1 yr 10 mos)

AXA

Analyst/Process Lead (French Language Communication Specialist) (3 yrs 1 mo)

SAFRAN Group, SLCA

Project Co-ordinator (French Language resource) (1 yr)

Symphony Marketing Solutions

Consultant/French Language resource (Market Research) (2 yrs)

Education

MBA at XLRI Jamshedpur

M.A. at Jawaharlal Nehru University (JNU)

B.A. at Jawaharlal Nehru University (JNU)

Nandini Gupta

Business Development Executive

Kolkata, West Bengal, India21 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

20+ years in strategic B2B marketing leadership.
Expertise in Account-Based Marketing and Go-To-Market strategies.
Multilingual with strong global marketing experience.

Stackforce AI infers this person is a B2B marketing leader with expertise in integrated marketing strategies across technology sectors.

Contact

Skills

Core Skills

AbmSales EnablementMarketing StrategyB2b MarketingMarketing Campaign ManagementLeadershipMarketingProject ManagementInternal CommunicationsAccount Management

Other Skills

Account MarketingAgile Project ManagementAnalytical SkillsAnnual PlanningB2B Marketing StrategyBudgetingBusiness AnalysisBusiness Case DevelopmentBusiness DevelopmentBusiness ProcessBusiness Relationship ManagementBusiness StrategyBusiness-to-Business (B2B)CRMCommercial Focus

About

Experience

Capgemini

8 roles

Engagement Manager | Marketing Ops | ABM & B2B Sector Marketing Campaigns Lead | Sales Enablement

Oct 2024 – Present · 1 yr 5 mos

ABMSales EnablementB2B Marketing StrategyProject ManagementCross-functional Team Leadership

Marketing & Operations Manager | GTM Portfolio Campaigns Lead - Nordic BU, Capgemini

Apr 2022 – Nov 2024 · 2 yrs 7 mos

ConsultingBusiness ProcessService DeliveryBusiness-to-Business (B2B)Business Relationship ManagementOperations Management+32

Team Manager/Marketing Campaigns Lead - Nordic BU

Promoted

Aug 2019 – Nov 2024 · 5 yrs 3 mos

Driving strategic marketing in Nordics BU, owning end to end marketing programs & GTM campaigns management, to position Capgemini's Group Portfolio offerings, including Alliances & Partners solutions targeted to Nordics market. Working closely with Nordics Marcom Director, Chief Sales & Portfolio Officer, Account directors & Account Based Marketing teams, internal & external comms & creative teams, external vendors & agencies, and other Business Leaders & Partners involved - at global and local level to strategize & leverage appropriate marketing channels & tactics to amplify the necessary marketing push.
Project Management: Develop, maintain the commercial campaigns yearly plan & calendar in agreement with Sales/Global Business Lines (GBL) aligned to Nordics Business priorities, on realistic timelines & budget for all marketing activities, to optimize the business value of marketing programs.
Coordinating the work for portfolio focused/multi-sector campaigns, events, webinars - using necessary internal & external resources, vendors & marketing tools, for optimal campaigns roll out, as well as to activate sales enablement programs, via internal & external comms, and working closely with ABM, PR, Digital, social media team, supporting pursuits & demand gen activities.
Analyze & improve through intent based marketing and ensure reporting, analysis and lessons learned for the function.

ConsultingBusiness ProcessService DeliveryBusiness-to-Business (B2B)Business Relationship ManagementOperations Management+27

Team Manager/PMO - Capgemini University Marketing & communications/Digital Age Learning Lab

Jan 2018 – Aug 2019 · 1 yr 7 mos

Responsible to drive marketing campaigns and events for Capgemini University & Group L&D, and Digital Age Learning Lab, to promote Global Learning Solutions internally & externally, and support mobilization and learning events organized in Capgemini University campuses across the globe (onsite event support in France & India campuses).

ConsultingBusiness ProcessService DeliveryBusiness Relationship ManagementOperations ManagementMarketing Campaign Management+17

PMO - Capgemini University Marketing team

Mar 2017 – Jan 2018 · 10 mos

Responsible to drive marketing projects for Capgemini University, that includes promotion of Global Learning Solutions within Capgemini, and support mobilization and learning events organised in Capgemini University campuses across the globe.

ConsultingBusiness ProcessService DeliveryBusiness Relationship ManagementOperations ManagementMarketing+10

Global Internal Communications Lead - Capgemini Business Services

Oct 2015 – Mar 2017 · 1 yr 5 mos

Internal comms strategy, planning and execution for Capgemini Business Services (BSv SBU). Worked closely with the BSv CMO, and leadership team to roll out leadership communications, promote major wins & success stories. Worked closely with product marketing team to support global launch of various products and solutions within the company - leveraging different communications channels such as digital media, web and social networking platforms. Also supported some of the important internal events globally (mobilization event, strategic events, learning events).

ConsultingBusiness ProcessService DeliveryOperations ManagementMarketingLeadership+8

Campaign Manager - Branding, Marketing & Communications

Promoted

Apr 2012 – Sep 2015 · 3 yrs 5 mos

Planning, Coordination and Execution of Branding, Marketing and Communications-Campaigns for Capgemini University (applying visual identity & communication standards to all campaigns, leveraging Group's tools & Brand Guidelines.)

Business ProcessService DeliveryOperations ManagementMarketing Campaign ManagementSocial MediaMarketing+15

Account Manager

May 2010 – Mar 2012 · 1 yr 10 mos

Account & Delivery role in Marketing & Communication, with focus on Client Relationship, Project & Team management.

ConsultingBusiness ProcessService DeliveryOperations ManagementCommercial FocusMarketing+15

Axa

Analyst/Process Lead (French Language Communication Specialist)

Apr 2007 – May 2010 · 3 yrs 1 mo

Process Transition & Post Migration Support > Process Analysis to reengineer as appropriate during transition. Partnering with operations team/project teams while onsite to ensure implementation of process improvement initiatives to maximize offshore operation efficiencies.
Process Leadership & Project Management - areas of focus > Project level agreement & deliverables, SLAs, Team Management, Business Analysis for Client Requirement understanding, SOWs,
Overall process & product quality control as French language specialist.

ConsultingBusiness ProcessService DeliveryOperations ManagementCommercial FocusMarketing+15

Safran group, slca

Project Co-ordinator (French Language resource)

Jan 2006 – Jan 2007 · 1 yr

Project coordinator > Responsibilities included liaising internally across the organisation, in particular with project managers, team leaders, technical stakeholder on specific projects and higher management, maintain client relationship, and contribute effectively in conflict recognition, resolution, through French language communication, department wise project status reports & dashboards preparation, providing reports to higher management, focusing on indicators like project deadline, resource, work allocation.

Business ProcessBudgeting

Symphony marketing solutions

Consultant/French Language resource (Market Research)

Jan 2004 – Jan 2006 · 2 yrs

Consultant > Market Research for French retail market, responsibilities included :
Analysis of syndicated data received in French Language
Data interpretation and preparation of Market Research Reports for clients like Carrefour, Casino, Auchan, Géan, Lactel, and Danone.
Mentoring team members, providing guidance on structuring and conducting market research studies, developing client relationships and identifying opportunities to enhance the value provided to the client.

CommunicationAgile Project Management