Mar 2025 – Present · 1 yr · Plano, Texas, United States · Remote

Nov 2022 – Jan 2025 · 2 yrs 2 mos · Nashville, Tennessee, United States · Hybrid

• Was the strategic head of Growth and Marketing for Kanini's product Fielda in the US, European and APAC Market.

Jan 2022 – Present · 4 yrs 2 mos · California, United States

• HYPCCCYCL is an invite-only, professional community where top B2B revenue leaders cross-train their GTM skills with VCs.

Oct 2021 – Aug 2022 · 10 mos · Hyderabad, Telangana, India

May 2020 – Oct 2021 · 1 yr 5 mos · Hyderabad, Telangana, India

• Helping ISV's and Large Enterprises in driving the Digital Next. Leading the product marketing, ABM, and Demand Generation teams.

May 2017 – May 2020 · 3 yrs · Hyderabad, Telangana, India

• Managed the entire global Marketing operations for NetEnrich's suite of products, services, and solutions. My key role was to build a world-class Account-Based Marketing (ABM) engine to support field sales teams across the globe incorporating the best marketing tools, tactics, processes, and talent for ABM. Also, I handled the Analyst Relations and PR with Gartner and 451 Research and built a team of 18 kick-ass marketing rockstars from scratch that drove the team towards driving successful marketing outcomes for the organization.

Jan 2016 – Apr 2017 · 1 yr 3 mos · Pune

• At SMS Magic, My role was heading the Product Marketing team and was responsible for P&L for SMS Magic's texting and messaging app in the Global Market, particularly US. SMS Magic is the #1 Reviewed texting app on the Salesforce Appexchange and I was responsible for building the brand and generating revenue for the product.

Jan 2014 – Dec 2015 · 1 yr 11 mos · Hyderabad

• At Appshark, I was responsible for building the GoToMarket Strategy and Branding for AppShark's end to end Salesforce CRM Services and Solutions as well as product marketing for its suite of products on the Salesforce Appexchange marketplace. As a partner I represented, marketed and sold Salesforce products including Sales Cloud, Service Cloud, Marketing Cloud and the Salesforce1 platform.

Jan 2013 – Dec 2013 · 11 mos · Hyderabad, Telangana, India

• Headed the Marketing Department of the company and was responsible for the entire Demand Generation, Branding and PR of Analytix's innovative, industry first data mapping software in the US, Europe, ANZ and Middle-East markets

Feb 2012 – Dec 2012 · 10 mos · Bengaluru, Karnataka, India

• As a Program Manager, I was involved in managing the planning and execution of demand generation campaigns for IBM's Cloud and Service Management, Tivoli Brand across IBM's global offices in US, Europe, China, Japan, Korea, ASEAN, Australia, Brazil and South Africa.
• Project Management and Localization of Demand Generation Campaigns across 60 Global IBM offices
• Was a part of the Tivoli Brand for IBM SWG as a part of IBM Global Marketing’s innovative, multi-million $ Ready-to-Execute (RTE) Project
• Agency Management and Co-ordination – Ogilvy Worldwide and Global Docs
• Stakeholder management across executives in US, Europe, Japan, China, Brazil, Asean and Asia Pacific regions
• Campaign Planning with IBM Global Product team
• Co-ordinate website development with Global Web Production Services team
• Co-ordinate execution of marketing campaigns in UNICA, Marketing Automation
• Development and Translation of various marketing content and collateral for marketing
• Develop Strategies for Email E-nurture, Paid Search (PPC) and Content Syndication

Aug 2009 – Feb 2012 · 2 yrs 6 mos · Hyderabad, India

• Assist management in building the digital marketing division of the company, Captiway and build a market for their email marketing solution.
• Core responsibilities and activities include
• Building and reviewing marketing plans,and budgets
• Creating roadmaps for new products and services,
• Marketing communications including building collateral and content
• Execution and Monitoring of digital marketing campaigns for internal and external clients
• Developing strategies for SEO, PPC, social media marketing, email marketing, website marketing, optimization and Analytics for both B2B and B2C clients.
• Implementation and Execution of Lead Generation, Marketing Automation and CRM initiatives
• Acquired working knowledge of Lead Management, Lead scoring, lead Nurturing, Demand Generation, Content Marketing and Revenue Analytics processes.
• Hands on experience on Lead formix, Pardot, Loopfuse, Net Results, Zoho and Sugar CRM solutions
• Recruiting and Mentoring key sales, operations and technical personnel for the company
• Create and Develop process around digital media service offerings for Captiway
• Perform Secondary Market research and analysis for the product offering and provide reports.
• Establish Client requirements and deliver effective presentations to decision makers of target verticals.
• Provide training and support to Sales and Account executives in handling their duties efficiently.

Jun 2008 – Nov 2008 · 5 mos · Hyderabad, Telangana, India

• Outbound Sales of Dell Hardware products
• Customer support for Dell North American customers and businesses on Hardware, Networking and Server devices
• Acquired knowledge of Dell processes and support systems in its online retail business
• Initiated internal communication channels within the team
• Developed good understanding of Dells's social media, Crowdsourcing and CRM programs including Ideastorm, Direct2dell and Dell connect.

Mar 2006 – Feb 2008 · 1 yr 11 mos · Hyderabad, India

• Develop advertising campaigns for customers to target a worldwide market
• Optimize Customer accounts to increase revenue from targeted campaigns
• Troubleshoot Technical and Business problems for customers
• Worked closely with teams in Australia and USA to reduce process backlog and improve productivity
• Was one of the ad campaign executives for Ebay.com, Amazon.com, Cafepress.com, Thomsonlocal.com and 1800flowers.com
• Selected as a Marketing Executive at Google Hyderabad for marketing campaigns to Bhopal and Indore in 2007
• Was selected to represent the Google All India Sales Conference 2007
• Was a key member of Google World Cup Cricket 2007 internet marketing initiative
• Completed training on Google products and services.
• Completed training in Google Analytics

Jan 2004 – Mar 2006 · 2 yrs 2 mos · Hyderabad, Telangana, India

• Achieving targets as per the management
• Co-ordination between Clients and Customers to ensure optimum requirements met at both the ends
• Self lead generation by identifying clients from Daily Newspapers, Directories, Databases and Internet
• Tele calling clients for introduction to Service Portfolio, Warming up and setting up meetings to procure advertisements, handling queries, proposal making and negotiations
• Brain storming, ideating and preparing various business plans
• Creating proposals, presentations, observing market trends, report generation on market trends and client requirements for the management
• Single Point of Contact (SPOC) between Operations, Marketing and Distribution for various projects

Jan 2003 – Dec 2003 · 11 mos · Hyderabad

• Increasing sales target for plastic packaging products in South India
• Developing market in the horticulture industry
• Market research for targeted client base in pharmaceutical, chemical, horticulture and agro based industries
• Increased total sales by 20% in the targeted industries.
• Online Research and Lead Geneartion.