Anthony Kennada — Co-Founder
I’m a B2B marketer trapped in a B2C body. I’ve always believed that business brands should feel human. That conviction — that even in B2B, people crave stories, connection, and belonging — has been the red thread of my career. I began my journey in Silicon Valley during a time of massive change, as software shifted from on-premise to the cloud. That shift gave me a front-row seat to transformation, but it was at Gainsight where the belief truly came alive. Joining as the first head of marketing, we didn’t just grow a company from zero to $100M+ ARR and a $1.1B acquisition — we helped create a category: Customer Success. And we did it by sparking a movement. Content, events, community — the tools of consumer marketing — became the foundation for a new kind of B2B brand. That experience led me to write Category Creation (Wiley, 2019), my attempt to capture in print what it takes to build not just a company, but a movement. Since then, I’ve worn the CMO hat at Front and Hopin, and stepped into the founder’s seat with AudiencePlus. Those years taught me empathy for what it takes to build something from scratch and gave me an early glimpse into how AI would reshape the world of work and marketing. Now, I believe we stand on the edge of an even greater shift: from cloud to intelligence. AI will automate the mechanics of marketing, but it cannot replicate what makes us human — authenticity, emotion, creativity, purpose, connection, belonging. I call this Brand Humanity™. Goldenhour is my way of answering this moment. It’s the culmination of my life’s work — a company built to help founders, CMOs, and brands avoid the sea of sameness by embracing the one thing machines can’t imitate: us. Through media, services, and community, Goldenhour exists to make marketing human again.
Stackforce AI infers this person is a B2B SaaS marketing leader with a strong focus on customer success and brand strategy.
Location: Paradise Valley, Arizona, United States
Experience: 16 yrs 7 mos
Career Highlights
- Grew Gainsight from zero to $100M+ ARR.
- Founded AudiencePlus, raising over $12M in funding.
- Pioneered the Customer Success category in B2B marketing.
Work Experience
AudiencePlus
Advisor (5 mos)
Founder & CEO (2 yrs 11 mos)
Goldenhour
Co-Founder & CEO (1 yr 11 mos)
Hopin
Chief Marketing Officer (1 yr)
Front
Chief Marketing Officer (1 yr 3 mos)
Gainsight
Advisor (1 yr 5 mos)
Chief Marketing Officer (6 yrs 4 mos)
Battery Ventures
Executive In Residence (4 mos)
Forum Ventures
Advisory Board Member (8 yrs)
Symantec
Senior Manager, Product Management (2 yrs 4 mos)
LiveOffice, Now a part of Symantec
Business Development Manager (1 yr 2 mos)
Box
Business Development Associate (1 yr 3 mos)
Education
Bachelors of Science at Pepperdine University
Master of Arts - MA at Fuller Theological Seminary
