Oct 2018 – Mar 2020 · 1 yr 5 mos

Jan 2017 – Oct 2018 · 1 yr 9 mos

Sep 2015 – Jun 2016 · 9 mos · Mumbai Area, India

• ZONNETT is a specialised car maintenance company which helps car-owners to receive the best advice and price for their car care requirements. It provides an end-to-end platform to car-owners to manage their after sales car service and repair requirements. ZONNETT is currently fully live in Mumbai and its services are available on app (both Android and iOS), website and toll free number. The company has successfully raised a seed funding of Rs. 2.5 Cr.
• Played a key role in shaping-up & executing a new concept ‘ZONNETT’ among car owners for car maintenance and service category awareness to save money on regular car repairs
• Strategized and executed the entire Marketing strategy for ZONNETT including brand guidelines, creative communication, product positioning and campaign management across Facebook, Twitter, LinkedIn, Email Marketing, Affiliate Marketing, SMS and Voice based marketing.
• The concept and brand ZONNETT reached 2.5Mn+ people in a short span of 6 months through product specific marketing campaigns using different forms of digital media.
• Fully live in Mumbai & Pune
• Built a winning 3-member marketing and 10-members customer acquisition team in 6 months
• Conceptualized & executed the first ever ZERO Water Car Wash Campaign and executed BTL Activation in 50+ Residential Societies in Mumbai within 4 months
• Conceptualized and drove PR and media coverage initiative garnering 80+ unique coverage across print & digital media, including ET, ET Auto, ToI, Hindu, YourStory, INC42, & Firstpost
• Featured in Top 10 Digital Startups striving to organize car repair service marketing in India
• Specialization:
• Digital Marketing: SEO, SEM, Social Media Marketing, ORM, Email Marketing, Affiliate Marketing
• Brand Management: Creative Communication, Campaign Strategy, Logo Designing, Brand guidelines
• Mobile Marketing: App Store Optimization, App Install Campaigns, Missed Call, SMS and Voice
• Public Relations

Dec 2014 – Sep 2016 · 1 yr 9 mos · Mumbai Area, India

• A super specialist mobility solutions provider for enterprises and brands. Conceptualized as First Mobile Solutions Company of India which focuses on Mobile first initiatives across sectors.
• Managing day to day operations of the company across departments including Sales, Innovations, Project Management, Technology and HR
• Delivered 100+ Mobility Products & Solution for 60+ clients across 14 sectors since inception
• Specialties: Mobile Apps, Mobile Website, Mobile Games, SMS & Voice Marketing, Location Based Services, Social Media Marketing, ASO, Mobile Ad Networks Digital & Mobile Consulting
• Delivered 15M+ aggregated mobile app downloads and 1B+ aggregated mobile engagement points
• Specialization:
• Business Development, People Management, Operations Management
• Product Management: Product Conceptualization, Ui and Ux, Development, Product Launch, Product Roadmap
• Digital Marketing: SEO, SEM, Social Media Marketing, ORM, Email Marketing, Affiliate Marketing
• Brand Management: Creative Communication, Campaign Strategy, Logo Designing, Brand guidelines
• Mobile Marketing: Mobile App, Mobile Sites, App Store Optimization, App Install Campaigns, Missed Call, SMS and Voice
• Public Relations (PR)
• Key Technology Products and Solutions:
• Video Streaming (OTT Platforms)
• Chat Application
• Missed Call Voting Platform
• Knowledge Management Solution
• Learning Management Solution
• Digital Calculators
• Lead Management Solution
• Mobile based CRM
• HR Management Solutions (HRMS)
• Location Based Services
• Mobile Contests
• Sampling and Referral Solution
• Transaction Management System
• Payment Gateway
• Key Technologies:
• Sencha
• PhoneGap
• Appcelerator
• AngularJS
• HTML5 / CSS3
• Titanium
• Ionic
• MongoDB
• PHP/MySQL
• Cloud Computing
• EMS (Enterprise Mobility Suite)
• Industry Sectors:
• Automobile
• FMCG
• BFSI
• Engineering
• Entertainment
• Media
• Fashion
• Pharma
• Services
• Research
• Insurance
• Logistics

Oct 2011 – Dec 2014 · 3 yrs 2 mos · Mumbai Area, India

• A super specialist mobility solutions provider for enterprises and brands. Conceptualized as First Mobile Solutions Company of India which focuses on Mobile first initiatives across sectors.
• Co-Founded Mobilox in 2011 and took control Innovations and Marketing department focusing on identifying business problems and conceptualizing ideas of solving them using digital and mobility
• Set-up & built a team from 3 to 50 members across 3 cities across various departments, including innovations, technology, project management, sales and operations
• Won Best Start-up and Best Mobile Company Award in the first year of operations
• Received 15 awards for various mobility case studies
• Driven various path breaking innovations in Mobility
• o Introduced a revolutionary transition from paid SMS voting to free missed call voting for a TV channel resulting in 10000x jump in consumer engagement
• o Conceptualized & developed India’s first Mobile App for a TV reality show which garnered 2M+ mobile app downloads in 3 months
• o Conceptualised & executed India’s first CRBT based missed call voting campaign for a leading news channel, delivering 10000x increase in consumer engagement
• o Conceptualized India’s first Mobile only C2C Sampling & Referral program for a leading FMCG brand
• o Revised mobile engagement for FMCG giant resulting in 3x customer actualization in 15 days
• o Conceptualized & executed first non-internet based mobile radio for FMCG giant
• o Conceptualized & executed a Mobile based CRM for Bike & Car Mechanics for a top Engine Oil Manufacturer
• o Conceptualized & executed an iPad Based Order Management solution for one of the top 5 Apparel Retailers of India; product was rolled out across 150+ retail stores

Sep 2013 – Oct 2014 · 1 yr 1 mo · Mumbai Area, India

• Driving Minds is a new initiative undertaken by Mobilox Innovation and Dashmi Creations.
• Currently the initiative is focusing on social media marketing for brands and political parties and also developing their own products.
• Moving forward Driving Minds will also venture into turn key technology projects which will also be supported by marketing for adoption and content generation for engagement, making it the only company to be delivering such services in the technology space

Jun 2010 – Sep 2011 · 1 yr 3 mos · Mumbai Area, India

• Formalizing Product Management / Marketing

Apr 2009 – May 2010 · 1 yr 1 mo

• Understanding the market requirement informed by existing customers, market insight, competition offering, analyst and documenting them in a Need Canvas, which his to be used as a bible for product evolution
• Developing product strategies and concepts in line to the Need Canvas
• Capture and articulate product requirements in Need Canvas, MRDs , PRDs, Product Vision Document and User Persona Documents
• Validation of concepts with potential / existing customers, market analyst to ensure the correct features are built
• Maintaining an active eye on Competition and their strategies and understanding the impact which it is going to have on the product roadmap
• Detailed definition of product feature and documenting them in the form of User Stories to be consumed by the Engineering and QA team for development
• Prototyping product concepts and features keeping user and their requirements as the center focus and hence ensuring the features are highly easy to use
• Defining a detailed Product Roadmap based on product vision, competitive moves, existing customers requirements / change requests
• Prioritizing product features and planning product releases as per the committed roadmap
• Define and implement the go-to-market product strategy
• Constantly perform WIN LOSS and GAP Analysis, doubled with RFi, RFq analysis to update the product strategies
• Drive and manage the entire product lifecycle and constantly update the key stakeholders which includes CEO, VP Marketing, VP Sales, Presale and Solution Delivery Head
• Briefing the pre-sales and the sales team about the new features and enabling them for demos and tech wins
• Constantly be in touch with analyst (Gartner, Forrester, Active Bloggers) to brief them on existing product features and understanding their expectation from the product in future

Jan 2008 – Mar 2009 · 1 yr 2 mos

• I am part of the Product Management team, seeing end to end product development of one of the product, from the company's product suite.
• Work involves constant touch with the market, to ensure the right product and features are build and bundled neatly as a package.
• Targets are achieved by facilitating cross-team collaboration involving Marketing, Sales, Pre-sales , Engineering, QA and Ux (User Experience)
• Skills Acquired:
• 1. Customer Management
• 2. Market Research and Analysis
• 3. Competitive Analysis
• 4. Product Positioning
• 5. Product Segmentation
• 6. Problem Identification
• 7. Providing solutions to problem
• 8. Defining USP
• 9. Identifying differentiators and distinctive competency
• 10. Product Launches
• Product Management:
• 1. Scrum Master
• 2. Product Release and Iteration Planning
• 3. Concept Building and Detailing
• 4. Managing Pilots and BETA customer
• 5. Win/Loss Analysis
• 6. Product Satisfaction
• 7. GAP Analysis
• 8. Build v/s Buy Decisions
• 9. Defining / Redefining Product Strategy

Jan 2007 – May 2010 · 3 yrs 4 mos

Nov 2006 – Jan 2008 · 1 yr 2 mos

• Work Profile –
• Oversight of the Java based GUI development, maintenance and support work of OMNI products
• Resolution of productivity issues and identification of productivity tools for use by the teams
• Recommend system and procedural improvements and enhancements to increase efficiency and flexibility
• Analysis of issues/changes and problem resolution
• Overseas Experience –
• Technical consulting for a Business Unit (Sungard Omni) in USA, location Birmingham, Alabama, duration being 60 days.
• Technical Skills:
• J2EE, Hibernate, Springs, Oracle, MS SQL Server

Sep 2005 – Nov 2006 · 1 yr 2 mos

• Work Profile –
• Developing Java coding standards for ATM applications and making sure that the Java line of products are compliant with the set standards
• Development of new modules and its integration with the existing product
• Bug Fixing (Level 3) for any defects reported for the product
• Overseas Experience –
• Technical consulting for Diebold USA to implement 3DES for Canadian Bank, location Canton, Ohio, USA, duration being 62 days
• Product Requirement Gathering in Koln, Germany, duration being 40 days.

Aug 2004 – Sep 2005 · 1 yr 1 mo

• Work Profile –
• Interfacing the client to get the requirements for the project
• Requirement Analysis based on the interactions with the client
• Documenting the requirements in Business Requirement Document (BRD) and Software Requirement Specification (SRS) and making sure that the team is aware of the task to be achieved and the timelines
• Development of modules in Java, JSP, Servlets. Unit testing the modules for its compliance with the functionality as documented in the BRD and SRS