Jan 2022 – Mar 2022 · 2 mos

Jan 2021 – Dec 2021 · 11 mos

May 2018 – Jan 2021 · 2 yrs 8 mos

• Marketing project manager in Capgemini’s internal Marketing & Creative Services agency (MACS), my focus is to form a close working relationship with the Account Leads and their global teams, as well as with key members of local Sales and Marketing at country level and with the global Marketing network.
• Main activities:
• Developing annual marketing strategies for 4 most significant French accounts via marketing campaigns and marketing materials:
• Development of annual marketing strategies for 4 customers
• Running digital campaigns (newsletter, social media, creation of microsite, CRM management)
• visual identity and account branding
• mobile app
• physical campaigns (booklets, flyers, trivial)
• video/animation
• space branding (floor-branding, events support)
• customization of global sales & marketing content to clients’ needs.
• Track, measure and report on all ABM activities
• Proactive support of pre-sales marketing activities: working closely with the account sales teams to position Capgemini ahead of, and during, contract renewal processes, new bids/tenders. Working with the sales team to develop and amplify account’s value proposition on different stages.

Nov 2016 – May 2018 · 1 yr 6 mos · Kraków Area, Poland

• Implementing centrally driven new product launches and promotions for French, Belgian and Swiss markets (uploading content online, calculating and verifying prices, preparing the different supporting communication materials)
• Responsible for online maintenance/content management on the French website (updating products and brand pages, creating content pages publishing banners and business news)
• Execution of digital projects in France in accordance with European Digital Strategy (SEO, SEA)
• Localization of printed marketing and business building materials (product catalogue, pricelist, sales brochures, leaflets etc.) and revision for French product packaging and labels
• Executing CRM mailing and publishing newsletters for main distributors
• Creating and planning local sales incentives and promotions for the French market with Back office and Key Account Manager. Providing marketing communication support on local promotions
• Identifying issues related to emerging customer and market needs to plan 2018 promotion strategy in France
• Measuring impact of promotion and events by tracking and analyzing sales figures extracted from OBIEE for Western Countries
• Supporting and attending distributor event in France, conducting presentations of new product launches or initiatives at the events. Acting as a product marketer in direct contact with distributors
• Key contact for the General Manager, Key Account Managers and Sales Back Office employees

Mar 2016 – Aug 2016 · 5 mos · Greater Munich Metropolitan Area

• Market and customer analysis (benchmark, qualitative studies, monthly report and product tracking on quantity and turnover for all key customers and per area, price list management and key customers analysis)
• Product Management (analysis and creation of price product features, distribution and communication for various product).
• Quantitative/Qualitative studies and user experience test (UX) (satisfaction studies, interview with national manager, user interview process)
• Management of the intranet and extranet from business unit
• Create the monthly customer newsletter
• Support by organization of events or seminars

Nov 2014 – Apr 2015 · 5 mos · Bourget Du Lac

• International development of the company
• Market Analysis
• Organisation of fairs, writing customer sales brief in different languages (German, English, French)

Jul 2013 – Aug 2013 · 1 mo · Annecy

• Shelving, Inventory Management
• Customer order management, customer relationship

Jan 2012 – Mar 2012 · 2 mos · Greater Sydney Area

• Helping the team of Web Marketing
• Marketing campaign for the 6 different brands
• Attending meetings

Jun 2010 – Jul 2010 · 1 mo · Annecy

• Assisting the commercial employees
• Building data base, Making the sell book
• Customer meeting, selling real estate property